There are over one billion active websites on the internet, and to stand out amongst the competition, your website must be properly optimized for search engines. Search Engine Optimization, or “SEO” for short, is the process of improving the visibility and ranking of your website on search engine results pages.
According to recent studies, over 60% of all website traffic comes from organic search results. This means that if your website is not properly optimized for SEO, you’re missing out on a huge amount of potential website visitors.
With everyone from small businesses to large corporations now trying to get a piece of the SEO pie, the competition for top search engine rankings is only getting more heated. This is why smart businesses are investing in AI-based marketing strategies to give them an edge over their competition.
Consider a scenario where you want to rank for the keyword “best running shoes”. In the past, you would have simply optimized your website and blog content for this keyword and hoped for the best.
But with predictive SEO, you can take a more proactive approach by trying to predict what your competition will do and then take steps to ensure that you are one step ahead of them.
What is Predictive SEO?
At SEO Vendor, we believe that every SEO decision is a prediction. We make predictions about what we think will happen and then take action accordingly. This is what predictive SEO is all about – trying to predict the future of SEO so that you can take steps to stay ahead of the competition.
In its simplest form, predictive SEO is all about making informed guesses about future trends in the world of search engine optimization. This might involve trying to predict:
- What changes will Google make to its algorithm
- What new technologies will emerge that will impact SEO
- How will your competitors change their SEO strategy
- What new content formats will become popular
By making predictions about future trends, you can take steps to ensure that your website is prepared for whatever the future may hold.
Now, making predictions is not an exact science, but there are several ways that you can increase your chances of getting it right. Today, we’ll discuss the 4 best practices for predictive SEO.
But before we go ahead, it’s important to understand that predictive SEO is not about trying to game the system or achieve short-term gains. Instead, it’s about taking a long-term approach to SEO and making decisions that will help your website succeed in the long run.
4 Best Practices for Predictive SEO
To succeed with predictive SEO, you need to have a clear understanding of the current state of SEO and the trends that are emerging. You also need to be able to make informed guesses about the future. Here are 4 best practices that will help you do just that:
1. Analyze Historical Data
Data is the foundation of predictive SEO. Without data, you will not be able to make informed predictions. And to get data, you need to first look at the past.
Analyzing historical data will give you insights into how things have performed in the past, and this, in turn, will help you predict how they will perform in the future.
For example, let’s say you want to rank for the keyword “best running shoes”. You can use data from Google Analytics to see how this keyword has performed in the past. This data will tell you things like the average monthly search volume for the keyword and the click-through rate (CTR) of the organic search results.
Your past data can also give you insights into the seasonality of the keyword. For example, you might find that the keyword has a higher search volume in May and June. This information can help you predict when is the best time to launch your SEO campaign for the keyword.
When you look at past SEO data from various sources like Google Analytics, Google Search Console, SEMrush, or any other tools. You will be able to get a clear picture of how things have performed in the past. You will see that it follows a pattern, and this pattern can be used to predict future trends.
For instance, you can look at the rankings for your website in past year and predict how they will change in the next year. Or you can look at the traffic data from Google Analytics and predict how the traffic will change in coming months.
There are several ways to analyze historical data, but the important thing is to make sure that you are using data from multiple sources. This will give you a more complete picture and will help you make more accurate predictions.
At SEO Vendor, we deploy AI marketing strategies to help our clients with their predictive SEO. Our CORE AI is a proprietary data analytics platform that combines data from multiple sources to give you insights into past, present, and future trends. It enables to leverage machine learning to track and monitor keyword rankings and various associated factors that could impact rankings for those keywords. It then makes suggestions on how we can improve our client’s current SEO strategy.
2. Explore Future Content Topics
Content creation is a major part of SEO, and it’s important to make sure that your website has a steady stream of fresh, relevant content. It helps you attract new visitors to your website, and it also keeps your existing visitors engaged.
According to a study by Content Marketing Institute, the majority of B2B marketers (70%) say that their organization is creating more content now than they were a year ago.
To make sure that your website has the right kind of content, you need to understand what your audience wants. And to do that, you need to know what they are searching for.
A core component of predictive SEO is finding the right content topics that your audience is interested in. When you analyze valuable data like clickthrough rates or dwell time, you will be able to understand the kinds of content that resonate with your audience. You can also use it to find the correlations among the topics that people are searching for.
This data can be used to generate a list of content topics that you should be creating in the future. These are the topics that your audience is interested in, and these are the topics that will help you attract new visitors to your website.
For instance, if you run a website about white label SEO, you can analyze past data to understand what kind of content has performed well. You might find that articles about “how to start a white label SEO business” or “the benefits of white label SEO” have been doing well. This data can be used to generate a list of content topics that you should be creating in the future.
In addition, you can also use predictive SEO to find the right time to create and publish your content. You can use data from Google Analytics or Google Search Console to understand the patterns of when people are searching for certain keywords. This data can be used to schedule your content so that it is published when people are most likely to search for it.
Going back to our white label SEO example, you might find that people are searching for “white label SEO” more at the beginning of the year. This is likely because this is the time when people are starting new businesses or planning their marketing budgets for the year. So, if you want your content to be seen by people who are interested in white label SEO, you should publish it at the beginning of the year.
Finding out topics and the right time to publish your content is a valuable part of predictive SEO. It will help you create a more effective content strategy, and it will also help you attract more visitors to your website.
3. Find the Right Tools to Gather Data
Different marketing agencies use different tools to gather data. And while there are a lot of different options out there, not all data is created equal.
The most important thing is to make sure that you’re using the right data to make predictions. The data should be accurate, and it should be relevant to your business.
CORE AI is an excellent example of a tool that can be used to gather data. It uses artificial intelligence to analyze a huge amount of data in a short amount of time. It is capable of analyzing different parameters that could affect the rankings for your target keywords and generate predictions. Based on these predictions, you can make sure that you are bidding on the right keywords.
In addition, it can also detect changes in the SERP landscape and make predictions about how these changes will affect your business.
There are a lot of other tools that you can use to gather data. Some of the most popular options include Google Analytics, Google Search Console, Moz, SEMrush, and Ahrefs. Each of these tools has its own strengths and weaknesses. And each tool will provide you with different types of data.
To make the most accurate predictions, you should use a combination of different data sources. This will help you get a more complete picture of what is going on with your website and your audience.
4. Utilize Google Trends
Making informed decisions about your data is the key to appearing in predictive search results. Google Trends is a great tool that can help you with this.
Google Trends enables you to input terms and see when a topic is trending, who’s searching for it, and more. You can use this data to help inform your campaigns and make better decisions.
Let’s go back to our white label SEO example. After doing some data analysis, you figure out what types of content perform best and what topics you predict will trend.
Looking at the keyword performance, you will find that the peak of interest rises to a maximum around the beginning of July and falls to a minimum during February. You can use this finding to help you plan your content strategy.
If you want to create content about white label SEO, you should publish it during the summer months when there is more interest in the topic. This will help you attract more visitors to your website, and it will also help you rank higher in predictive search results.
Google Trends is helpful because it can help you understand the demand for a certain topic. You can use this data to make better decisions about your content strategy and your overall marketing efforts.
Predictive SEO is an excellent opportunity that can help you improve your website’s visibility and make sure that you maximize the effect of your SEO campaigns for the future. It can help you make more informed decisions backed by data that will help drive better results for your business. If you’re not using AI in your marketing strategy, you’re missing out.