Recurring events and seasons can provide fantastic opportunities for businesses to boost commercial performance and create meaningful engagement with a wider repeat audience.
The opportunities to immerse yourself in organic seasonal marketing campaigns around localized exhibitions and pop stores to vast music festivals and industry-leading shows should not be overlooked.
Selecting the right keywords for performance marketing campaigns during seasonal highs is a challenge. With tons of competition, prices can surge to unsustainable levels. Plus, the high cost of SEO campaigns might be harder to justify when there’s a lower return on investment.
Instead of relying solely on a manual approach, businesses can use predictive search to prepare for seasonal events and optimize campaigns accordingly. Predictive search enables marketing professionals to develop hypotheses and generate relevant keywords ahead of a seasonal peak.
Using predictive search, marketers can identify seasonal trends, build up keyword lists before the seasonal period begins, and set marketing strategies that reflect these trends. This enables marketers to reduce their overall spending while still achieving maximum reach and performance.
How Predictive Search Can Be Used for Seasonal Marketing?
Predictive search can help you accurately anticipate the demand for seasonal products or services by analyzing historical data, identifying trends, and uncovering new customers.
By understanding what customers are searching for, you can create a seasonal marketing campaign that is both cost-efficient and tailored to their needs. With predictive search, you can quickly identify the right keywords to target that are relevant to seasonal opportunities, as well as which platforms are best for reaching your target audience.
Moreover, predictive search can enable you to optimize campaigns in real time during the season to ensure maximum efficiency and performance. With this analytical insight, you can adjust your campaigns to meet changing customer needs and ensure that you are always in control of your budget.
Let’s say you’re an apparel retailer preparing for Black Friday and Cyber Monday. Using predictive search, you can identify the keywords related to those days that have the highest volumes of traffic, allowing you to reach a larger audience and maximize your return on investment.