Local SEO is critical for any business that wants to be visible in search results when potential customers are searching for products or services in their area. But as competition for local search keywords increases, it can be difficult to stand out from the crowd.
Artificial intelligence can help.
AI is already being used by some of the largest companies in the world to hyper-personalize content and experiences for their customers. And now, AI is being used to help businesses with their local SEO efforts.
There are a few different ways you can use AI to improve your local SEO campaigns. But before we get into that, let’s first take a look at what hyper-personalization is and why local SEO campaigns need it.
What is Hyper-Personalization?
We have all experienced hyper-personalization in one way or another. It’s when a company uses data to deliver a personalized experience to a customer.
Let’s consider a scenario when you walk into a physical store. A sales assistant may approach you and ask what outcome you are hoping to achieve with your purchase. They then up-sell or cross-sell based on your response.
In a local SEO context, hyper-personalization can be used to deliver more relevant and targeted content to potential customers in your area.
For instance, if you own a pizzeria in New York, you could use hyper-personalization to show targeted ads and content to potential customers based on their search history, purchases, and more in New York City.
Thus, it can be defined as the process of using data to deliver highly personalized content and experiences to potential customers based on their location. It is a great addition to customer engagement strategies. It is easy to do in physical stores with dedicated sales staff, but when it comes to online content, it isn’t as easy.
This is where AI SEO comes in.
Why Do Local SEO Campaigns Need It?
Competition for local search keywords is increasing. In order to stand out in the search results, businesses need to deliver relevant and targeted content to potential customers in your area. And with the help of AI SEO, you can do just that.
Local SEO is not all about optimizing your website and content for local search keywords. It also involves delivering an experience that is relevant to the user’s preferences like search intent, location, history, etc.
For instance, if you are searching for “pizza near me” on your mobile phone, you are likely looking for a pizzeria that is close to your current location. Google will show you results based on your location and the keyword you used.
But if you are searching for “pizza” on your desktop computer, you may be looking for a recipe or pizza places in general. In this case, Google will show you results based on your location but also your past search history.
With the help of AI SEO, you can deliver targeted content and ads to potential customers based on their location, search history, and other factors.
How to Use AI to Create Personalized Local SEO Campaigns
AI has opened new doors for businesses when it comes to personalization. And now, AI can help you take your local SEO efforts to the next level.
Here are a few ways you can use AI to create personalized local SEO campaigns:
1. Gather Data
We all understand the power of data, especially when it comes to understanding customers’ needs and preferences. But when you have high volumes of customers and lack a face-to-face connection, gathering this data can be a daunting task.
This is where AI can help. There are several ways AI can be used to create new data sets, such as:
Use Chatbots to Collect Data
Chatbots are a great way to collect data from customers. Use them to ask questions, gather feedback, and understand customer needs and preferences.
What’s more, if you’ve got the right resources available at your disposal, you can use chatbots to engage with customers on a personal level. This helps create a more human connection, which can lead to better customer loyalty and conversions. Learn more about validating and collecting data using chatbots here.
Analyze Customer Behavior
Customer interaction data is a goldmine for businesses. Use it to understand how customers interact with your website, what they are looking for, and what their needs and preferences are.
However, analyzing this data manually can be time-consuming and challenging. Use tools like Google Analytics or Adobe Analytics to analyze this data and extract valuable insights.
Use NLP to Understand Customer Language
NLP, or natural language processing, is a branch of AI that deals with the interpretation and understanding of human language.
Use NLP to understand customer sentiment, identify key linguistic trends, and extract insights from customer reviews. Once you do that, you’ll realize that there are endless opportunities that you can leverage to make your local SEO campaigns more personalized and effective.
For instance, you can supply a list of phrases categorized into positive, negative, or neutral to AI and it will automatically sort all the reviews or mentions in one of these categories. Use this data to find where your business is lacking and improve it.
2. Interpret Data
Once you have gathered data from various sources, you need to interpret it to extract valuable insights. Many businesses have data but lack the ability to interpret it and make it actionable.
But when you use AI to interpret data, you can quickly identify patterns and correlations that would otherwise be hidden. It allows you to extract the most important insights and use them to improve your local SEO campaigns.
The insights that you’ll need to hyper-personalize experiences require:
Analyze Linguistic Trends
There are a number of ways you can use AI to analyze linguistic trends. For instance, you can use NLP to identify key phrases that are being used in negative reviews. Or you can use text analysis to understand the sentiment of customer reviews.
There are dozens of AI algorithms available on the market that can help you do this. Use them to adapt to customers’ needs, and provide instant feedback without failing to fear. This can act as a key indicator of customer needs and preferences. And it can be used to improve your local SEO campaigns.
Build Customer Personas
Creating personalized local SEO campaigns requires an understanding of your target audience. Use AI to assess the age, gender, location, and similar characteristics of your customer base. Tools like Google Analytics can help you do that. Businesses like BMA and Teleflora are already using AI to build customer profiles and deliver highly targeted ads.
Use analytics data to build customer personas to create targeted content and SEO campaigns.
SEO is all about making predictions on how one decision will affect another. This prediction becomes more difficult when you have high volumes of data.
This is where AI can help. It can help you spot trends hidden in your data. For instance, you might notice that a lot of people are abandoning their carts in one particular browser. Or, you might find that there’s a correlation between certain products and negative reviews.
Technologies like CORE AI can now find trends in the organic rankings to help you find just the right keywords for your local campaigns.
3. Engage Appropriately
A successful marketing campaign engages the customer at the right time. And that’s the key aspect of hyper-personalization.
Engaging customers at the right time requires an understanding of their customer journey. AI can interpret customer data and identify patterns in customer behavior. It can also react in real-time, based on the customer’s current location in their journey.
For instance, if a customer is about to abandon their cart, AI can jump in and offer them a discount. Or, if a customer lingers on a particular page, AI can provide them with a tutorial video.
This type of engagement leads to better customer loyalty and conversions.
How to Apply AI Insights to Your Local SEO Campaigns
Now that you know how AI can help improve your local SEO campaigns, it’s time to put it into action.
While AI can do a lot of the work, you’ll still need your marketing team to apply these insights. It can provide you with suggestions on what changes to make, but it’s up to you to take action.
Here are a few ways you can apply AI insights to improve your local SEO campaigns:
Improve Website Content
The insights generated by linguistic analysis or customer reviews can be used to improve your website content.
For instance, if you notice that a lot of customers are mentioning a particular issue in their reviews, you can address it on your website. Or, if you see that certain key phrases are associated with positive reviews, you can use them in your website content.
Create Targeted Email Campaigns
For instance, if you know that a customer is about to abandon their cart, you can send them a targeted email campaign.
This email campaign can offer them a discount or provide them with information on how to complete their purchase. Personalizing the content and offers in your email campaigns can lead to higher conversion rates.
Improve Local Rankings
CORE AI can track, learn and predict rankings for your local keywords. This information can be used to target the keywords which have high-ranking potential.
Optimize your website for local SEO based on the findings from historical data. For instance, if you notice that a lot of people are searching for your business using a particular city name, you can include that city name in your website content.
Make sure to keep an eye on your local rankings and adjust your SEO strategy accordingly.
Improve your online reputation by responding to your online mentions, reviews, and customer queries. Use AI to monitor your online reputation. This way, you can quickly address any issues that arise.
If you see that a lot of people are mentioning your business in a negative light, you can take steps to improve your reputation. For instance, you can reach out to customers who have had a bad experience and offer them a resolution.
And, of course, you can use AI to interpret data and spot trends. But it’s up to you to make the changes that are needed to improve your local SEO campaigns.
AI is changing the way we do marketing. And those who embrace it will be able to stay ahead of the competition. By using AI to improve your local SEO campaigns, you can stay ahead of the competition. You can also provide your customers with a better experience, which can lead to higher conversion rates and loyalty.
November 16, 2022 at 2:51 pm
All I know is that AI can only help you with writing content, but not just that, it can also help in other ways, like creating personalized local SEO campaigns.
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