The pandemic might be over, but its effects will be felt for years to come. One of the most significant changes it has brought about is in the way organizations manage customer relationships. The customer is now more powerful than ever before, and businesses are exploring new technology solutions to keep up with the demand for personalized experiences.
Many of these changes have affected the marketing playbook, altering the way businesses approach personalization, content development, SEO, segmentation, campaigns, service, and loyalty. AI has been at the forefront of these changes, offering new opportunities for marketing growth.
In a recent survey by Pega Systems, half of the marketing leaders indicated that martech investments could drive revenue growth of up to 40% over the next five years.
While this is a huge opportunity, many businesses still face the challenge of having a fragmented marketing platform landscape, disparate data sources, and a lack of budget for transformation.
The pandemic has forced businesses to re-evaluate their customer experience (CX) strategy and move towards an experience-first approach. This means that businesses need to focus on creating seamless experiences across all customer touchpoints.
A survey from TechSee found that 43% of customers have switched products or canceled service due to a poor customer experience. This is the highest it has ever been and highlights the importance of CX in today’s climate. The TechSee survey also found that the number one driver of customer loyalty is broken cross-channel engagement flows. This means that businesses need to focus on creating a seamless customer journey, irrespective of the channel being used.
To create a seamless customer journey, businesses need to have a clear understanding of the customer’s needs. This is where AI SEO can be extremely helpful.
Here are a few practical ways in which AI can help you maximize SEO growth and influence customer decisions:
Build Bridge Between SEO and CX
The customer journey starts long before they reach your website. To rank higher on SERPs, you need to anticipate the customer’s needs and put yourself in their shoes. This is where AI can help you by providing insights into the customer’s intent.
By understanding the customer’s intent, you can align your SEO strategy with their needs and create content that answers their queries. This will help you rank higher on SERPs as well as improve your CX.
For instance, if you’re a travel company, you can use AI to understand the customer’s intent when they search for “flights to Paris”. Are they looking to book a flight, or are they just researching? Based on this information, you can create content that meets their needs.
- If they’re just researching, you can create blog posts with information about the best time to book a flight or the best deals on flights to Paris.
- If they’re looking to book a flight, you can create a landing page with information about your flight deals.
Big companies like Google and Amazon are already using AI to understand the customer’s intent and provide them with relevant results. You can use AI to stay ahead of the competition and improve your SEO strategy.
Deeply Understand and Map Your Customer Journey
Customer journey mapping is essential for any business that wants to improve its CX. It helps you understand the customer’s needs and pain points at each stage of the journey.
Many businesses struggle with customer journey mapping because it’s a complex and time-consuming process. Using AI-powered marketing tools can help you automate the process and get accurate insights.
For instance, you can use Google Analytics to track the customer’s journey on your website. This will help you understand which pages are being visited and how long the customer spends on each page. Based on this information, you can make changes to your website to improve the customer’s experience.
Another application of AI in customer journey mapping is chatbots. Chatbots can be used to engage with customers at each stage of their journey and provide them with relevant information. This can be used to improve the customer’s experience as well as collect data that can be used for further analysis.
Building a comprehensive understanding of the customer’s journey is essential for any business’s SEO growth as it helps you create a personalized experience for the customer. Moreover, it’s a continuous process that needs to be reviewed and updated regularly to keep up with the customer’s changing needs.
Analyze Massive Amounts of Marketing Data
Data is the foundation of any successful SEO strategy. A business uses an average of 16 different marketing data sources. This data is used to track the customer’s journey, understand their needs, and measure the success of marketing campaigns.
However, analyzing this data manually is a daunting task. By using AI, businesses can automate the process and get accurate insights in real-time.
There are a number of AI-powered marketing tools that can help businesses with their data analysis. Google Analytics is a popular tool that helps businesses track their website traffic and understand the customer’s journey. Other AI-powered marketing tools include Marketo, HubSpot, and so on.
These AI-powered marketing tools can help businesses make sense of their marketing data and make better data-driven decisions.
Predict the Ranking Potential Of Your Keywords
The biggest challenge for any business is to select the right keywords for their SEO campaigns. If you choose the wrong keywords, you will not only waste time and resources but also miss out on potential customers.
Using AI SEO tools can help businesses predict the ranking potential of their keywords. These tools use machine learning to analyze past search data and identify patterns. Based on this information, they can predict which keywords are more likely to rank higher in the future.
Take CORE AI, for instance. It’s an AI-powered SEO tool that tracks, monitors, and learns keyword ranking patterns. It compares each keyword against Google’s ranking factors to predict its ranking potential. Based on the learning, CORE AI generates suggestions on which keywords to target for your SEO campaigns.
This is just one example of how AI can be used to predict the ranking potential of keywords. Several other AI-powered SEO tools can help businesses with keyword research and selection.
Create Content At Scale
SEO is not just about keyword research and ranking. It’s also about creating content that is relevant to your target audience.
Creating high-quality content is a time-consuming and expensive process. Businesses need to spend a lot of time researching topics, writing articles, and creating videos. On top of that, they need to ensure that the content is not just SEO friendly but helpful and satisfies the searcher’s intent.
With these variables in mind, it’s difficult for businesses to create content at scale. Using AI SEO tools in conjunction with content marketing tools can help businesses generate content at scale.
AI-powered tools like Jasper can help businesses with their content marketing. Jasper is a content generation tool that uses AI to research and write articles. It also has a built-in SEO module that optimizes the content for search engines.
Jasper is just one example of how AI can be used to create content at scale. There are a number of other AI-powered content marketing tools that can help businesses with their content generation.
The SEO industry is rapidly changing, with search engine algorithms becoming more sophisticated. To survive in today’s cut-throat SEO world, businesses need to start using AI-powered SEO tools.
Not only will these tools help businesses with their SEO efforts, but they will also save them a lot of time and resources. So, if you haven’t already started using AI-powered SEO tools, now is the time to do so.