As an SEO professional, staying ahead of the curve is crucial to maintaining success in driving growth for your clients. Your goal is to understand and predict changing search behaviors and sudden turns.
With demand being an ever-changing target, identifying and fixing demand shifts can be difficult. Sudden changes in keyword search volume trends can derail SEO campaigns if they are not spotted in time.
Evolving search behaviors and dynamic market conditions demand advanced analysis tools. This is where AI SEO data can be used to gain powerful insights into the ever-changing search landscape.
AI SEO data helps you measure, analyze and predict sudden changes in keyword search volume trends. It enables you to identify and understand the context of shifting demand and take timely action to adjust SEO campaigns. It can help you discover more opportunities for your business:
- Year-over-year search trends: By monitoring and analyzing the year-over-year changes in keyword search volume, you can see the overall search direction and prepare for future trends.
- Seasonality data: Seasonal changes in keyword search volume can indicate upcoming seasonal trends, allowing you to optimize your SEO strategy.
- The right level of granularity: A deep understanding of the market and its dynamics is essential. By tracking and analyzing at the right level of granularity, you can spot issues as they arise and take timely action to address them.
Let’s take a deep dive into how AI SEO data can help you predict and fix demand shifts.
How to Predict Demand Shifts Using AI SEO Data
In the SEO landscape, demand shifts are abrupt changes in keyword search volume that can occur due to various reasons. It could be the result of a sudden news story, an update in the search engine algorithm, or a competitor entering the market.
These demand shifts usually happen in days or weeks, giving little time to adjust the SEO strategy. During such times, be proactive and stay ahead of the curve.
On average, expected demand shifts usually occur around holidays or other well-known events when online shopping and transactional intent searches increase; these consistent demand shifts are called seasonal search volume trends. These can be easily tacked and compared with your known data which can help you create a full year of SEO campaigns in advance.
But what if there are unexpected demand shifts? These surprise demand shifts are not as straightforward and require advanced analysis tools such as AI SEO data.
By leveraging AI SEO data, you can gain insights into the ever-changing search landscape, identify and understand the context of shifting demand and take timely action to adjust your SEO campaigns.
Discover Targeted Insights With Known Search Data Trends
Keeping track of the data is the first step toward knowing demand shifts. Good knowledge of your consistent demand shifts will enable you to identify emerging trends, and consult your clients about where to focus their budget and how to maximize their winning strategies. AI SEO data hits hard on the fundamentals to help you gain powerful insights into both known and unknown search data trends.
It can measure, analyze and predict sudden changes in keyword search volume trends. AI SEO data can also track and analyze seasonal trends to gain an understanding of the market and its dynamics. This will enable you to see that your SEO campaign is on track or is headed into a demand shift and take timely action to adjust your SEO strategy.
Apart from the consistent seasonal events across times of the year or international holidays, well-known for the ecommerce sector, each vertical has its specific demand shifts. Knowing those specifics with search data builds trust in your consulting abilities, making you a partner and not just the team executing the SEO actions.
AI SEO tools offer the ability to track, analyze and predict demand shifts as well as provide data-driven insights.
Create And Monitor Keyword Categories
Create keyword categories that are relevant and useful to you. You can then monitor these categories and use AI SEO technology to stay ahead of the competition.
Segmenting keywords using your website’s current structure is the most straightforward approach. It allows you to track specific priority categories and their section competitors, which may reveal gaps in your SEO strategy.
For instance, SEO Focus Control (SEO-FC) offers businesses to segment their keywords into different categories and measure their performance. This helps to identify any unexpected changes in the search landscape and take timely action. In addition, it also allows businesses to control their SEO strategy for each keyword category independently to maximize returns.
With keyword categories, you can also measure the success of each category separately and identify demand shifts. This is especially useful when launching a new product or service. Tracking specific keywords related to the recent launch can reveal whether the demand is increasing or decreasing and help you take action to adjust your SEO plans.
Leverage AI to Quickly Discover What Happened & When
AI SEO technology can also track and compare different data sets over time. It enables businesses to quickly understand what happened and when, as well as identify any potential risks to their SEO campaigns.
For example, AI SEO can track sudden changes in keyword search volumes and compare them to previous levels. This can reveal whether the changes are due to seasonal activities or competitors’ activities.
AI SEO can also identify changes in keyword rankings and how they correlate with changes in search query volumes. This helps businesses understand the impact of their campaigns and take timely action to improve their rankings.
Moreover, search engine algorithm updates are very frequent and often unexpected. AI SEO can provide businesses with the insights they need to adjust their strategies and keep up-to-date on any algorithm changes.
CORE AI, a patent-pending technology from SEO Vendor, uses artificial neural networks to track and learn about each keyword rank, search volume, and other related data. It then produces the most accurate predictions possible and provides businesses with valuable insights into their SEO performance. It can also identify the effects of search engine algorithms on SEO performance, enabling businesses to stay ahead of the competition in an ever-changing search landscape.
Manage Your Client’s Expectations
The ability to navigate your clients through the data can be instrumental in building trust and ensuring client satisfaction.
As an SEO consultant, you must help clients understand the value of the data they are collecting and explain how to use it to achieve their goals. This is even more crucial when clients are dealing with drops in traffic or changes in ranking.
By using AI SEO, you can easily track and report their progress to clients. You can then explain how specific activities have impacted their SEO results and manage expectations accordingly.
Detect & Fix Demand Shifts In SEO
It is not enough to monitor search engine algorithms and keyword trends. To stay competitive in the ever-changing SEO landscape, you need to be able to detect and fix demand shifts quickly.
Using SEO data tools such as AI SEO can help you track your clients’ performance and identify any unexpected changes in search query volumes or rankings. And by understanding the potential impact of these changes, you can proactively adjust your SEO strategy to ensure that clients’ campaigns remain effective and successful.
In SEO, understanding how the market changes are key to making the right decisions and staying ahead of the competition. By using AI SEO technology, you can be confident that your campaigns are always up-to-date and effective. This helps you maximize returns for your clients and ensure their satisfaction.
SEO success depends on the right combination of tools and data. AI SEO can provide you with the intelligence you need to make those crucial decisions and gain an edge over your competitors.