Here at SEO Vendor, we know what it takes to provide great SEO and digital marketing services to our customers. We’ve been in the business long enough to know what to look for in other companies and even those that we would recommend for specific niches or services.
We’ve been putting together a list of articles that go into a little more depth about some of our competitors and contemporaries to help you make an informed decision about which agencies might be the perfect match for your needs. Today we’re going to look at Boostability and give you an idea of the services they offer and what they’re best at.
Who Is Boostability?
Boostability is an SEO and digital marketing agency that focus on helping to build up the online presence of small businesses. Founded in Utah in 2009 they have over a decade of experience in the market and have received a decent amount of awards and recognition for their specialization in cost-effective, entry-level online marketing plans.
What Does Boostability Do?
Boostability employs a wide array of different techniques to boost its client’s visibility online. This starts with website optimization and the first month working with them will see them fixing any broken links and meta tags to get your business trusted and recognized by search engines. From there they will begin to work on link building and depending on the plan you choose to take with them will even begin guest posting and creating content to boost the speed at which you see results on this.
Boostability is one of the most affordable agencies available which makes them very attractive to small businesses or those that haven’t tried digital marketing before. They are experts at laying down the groundwork to a successful campaign and getting your website and online market visible and attractive to a whole new client base.
So now we know who and what Boostability does, but what sets them apart from other agencies and SEO companies offering the same services? What makes Boostability special? And what potentially lets them down?
Cost-Effective Campaigns and Contracts
As mentioned before, with Boostability the price is right. This doesn’t mean that they’re cheap or that they cut corners though. They offer custom-built packages that start as low as $250 a month. They are also very clear and upfront with both their costing and contract length which is surprisingly a rarity amongst most digital marketing agencies.
This low cost and clear communication make them perfect for small businesses looking to test out just how much benefit can be had through a digital marketing campaign and they can help you get started even if you choose to take your businesses to a more well-rounded company later down the line.
Free Reporting and Online Dashboard Service
Boostability also offers a completely free foot-in-the-door service that will give you a good idea of your website’s standing as it is. If you visit their website you can input your site to have an evaluation and report built for you. After this, you are understandably prompted to chat with a member of their team to help you understand the data and what options might be available to you going forward but it’s a useful tool even if you’re just curious.
In the same vein, they offer this reporting technology to their clients going forward, and as well as clear communication throughout the campaign you can check in manually to see what they are tweaking on your site and precisely what effect it’s having to improve your visibility.
Expertise in Getting the Ball Rolling
It’s fair to say that Boostability’s focus is in the initial phase of boosting your online presence. They know the ins and outs of taking you from complete amateur to functioning professional in terms of digital marketing and SEO. There are so many baby steps that have to be taken to improve your ranking and be seen by the search engine algorithms these days and they have done well in keeping up with the latest trends and evolutions.
Whilst their services are limited to those focused on SEO and getting your page ranked amongst the first, they are very specialized in doing so and so it makes it a very cost-effective approach.
Lack of a Wider Variety of Marketing Services
Boostability is a great start in the world of digital marketing; they can help improve your business’s online credentials even after their minimum 3-month contract. But once they have your site functioning as it should, with proper tags, SEO, links, and content, there is little room for improvement from there. They lack the aftercare and follow-up packages that other digital marketing agencies can provide.
They can only take you so far and once you’re there you’re likely to be better off searching for a company with a more comprehensive list of services to continue seeing growth and progress.
Whilst it should be said that especially at the founding stage, it does take time to see results in the SEO market, and even though they are offering great value contracts, they do still require a minimum 3-month contract for new clients. There are other companies out there that can fast-track this and help you see results quicker, there are many more that don’t have minimum contracts at all and instead rely solely on the results they can provide.
Services such as Boostability are focused on those new to the market and with little to no previous SEO engagement, it is a fair amount of time for them to be working on the basics and if you don’t see results after that, start asking questions.
Boostability is a great choice for businesses looking to take their first steps into SEO and digital marketing as a whole. They offer a cost-effective contract that will see your page rise through the search engine rankings through their experienced and focused campaign approach. However, once you’re through with the initial build they have less to offer than other agencies with a fuller array of digital marketing services to offer.