Most marketing teams use a variety of tools and tactics to drive traffic toward websites. But how do you make sure that the leads you generate from this traffic convert into sales? Conversion rate optimization (CRO) is the key to success.
ChatGPT can be a powerful tool for CRO. By using natural language processing, ChatGPT can generate text that is coherent and engaging, helping to create content that resonates with customers and drives conversions. ChatGPT can also assist SEOs in various other tasks such as optimizing page titles, meta descriptions, and other on-page content.
For A/B testing, it can generate multiple variations of the same content and help quickly identify which version performs better and contains the most persuasive language.
The applications of ChatGPT go beyond just CRO. The natural language processing capabilities of ChatGPT can also be used to create chatbots, enabling customers to engage with businesses and companies in a more natural way. But before we dwell too much into the benefits of ChatGPT, and some of the key ways in which it can help you with CRO marketing and optimization, let’s take a look at the basics of CRO.
What Does CRO Mean In Marketing?
Conversion Rate Optimization (CRO), is a form of marketing that emphasizes on improving the overall performance of your website and landing pages. It aims to boost the number of users that take a desired action, such as making a purchase or subscribing to your services.
Since conversions are a critical component of any successful marketing strategy, having an effective CRO strategy can be essential for increasing conversion rates. For many businesses, conversion may include signing up for a newsletter, downloading an ebook, filling out a contact form, and so on. That’s why it’s important to know your desired outcomes and how to measure them. If you’re not sure where to start, get in touch with a professional conversion rate optimization agency to help you out.
What Is A Good Conversion Rate?
Conversion rates often vary by medium, channel, company size, industry type, and other factors, so there is no definitive answer to what qualifies as a “good” conversion rate. That said, the average conversion rate across all industries is around 2-3%. If you’re above that average, your CRO efforts are likely to have a positive impact.
The average conversion rate across all ecommerce businesses was 2.1% till Nov 2022. Similarly, the average conversion rate for retail businesses was 2.5%.
It is important to note that this average depends not only on the sector but also on audience demographics, product category, and other contextual factors. Therefore, the “good” conversion rate for a business in the food and beverage sector will be different from the “good” conversion rate for a business in the hair care sector.
The average conversion rate of ecommerce sites in the food and beverage sector is 5.5%, whereas the average in the hair care sector is 3.5%.
Thus, the reasons for your conversion rate being lower than average could vary significantly. To improve your conversion rate, you need to identify the factors that are holding you back and then work to optimize them.
How ChatGPT Can Help In the Conversion Rate Optimization
Your website may have several components, such as a home page, landing pages, product or service description pages, pricing, and checkout pages. All of these components can benefit from the optimization of their conversion rates.
Here are some of the key ways in which ChatGPT can help you with your CRO efforts:
1. Shorten Forms to Increase Conversions
Complex forms can be a major barrier to completing purchases. ChatGPT can help you identify which fields are necessary and which ones can be removed or combined to make the form less intimidating.
Here’s what ChatGPT did when we asked it to shorten the form entries to maximize the conversion rate of a lead generation form on an SEO consulting website:
It also describes the fields it removed so that you can get a better understanding of the potential impact of keeping or removing those fields. We went ahead and asked it to shorten the form even further, and it was able to remove more fields while still maintaining the quality of the data collected.
You can use ChatGPT to narrow down the minimum required entries and streamline the process of filling out forms. This will help you increase conversions by reducing the time it takes visitors to complete the form. For instance, when we asked ChatGPT to shorten the above form even further, it suggested using only two entries with an explanation that is not only logical but also valid.
You can use ChatGPT to identify the required fields and shorten the form further to improve customer experience and boost conversion rates. And the interesting thing is that you don’t even have to be an expert in CRO or marketing to do it.
2. Compare Two Offers
Sometimes, you may find yourself facing a tough decision — to keep the same offer or make changes. In such situations, ChatGPT can help by comparing the two offers side-by-side.
While creating multiple offers, ChatGPT will compare the offers and determine which one is most likely to result in better conversion rates. It will also provide detailed insights about why one offer may be better than the other.
In addition to comparing two offers, ChatGPT can also suggest changes that you can make to improve your offers.
For instance, when we compared offers from two different SEO agencies and asked ChatGPT to choose one for a better conversion rate, it suggested using the first one due to its focus on specific results, such as higher visibility and more leads.
Now there may be situations where you may not want to use any of the existing offers, but the explanation provided by ChatGPT can help you in creating a better offer.
3. Write Effective CTAs
A huge component of conversion is your call-to-action (CTA). Your CTA could include anything from downloading an offer, sharing a post on social media, or subscribing to your email newsletter. Whatever it is, you need to make sure that it’s clear and easily accessible.
ChatGPT can help you write effective CTAs for your website and landing pages. It will provide suggestions for the type of CTA you should use, and even suggest changes that can make your CTA more effective.
For instance, when we asked for it to write some CTA for an SEO services page, it suggested using words such as “Get a free SEO analysis”, “Get a custom SEO plan”, “Get a free quote”, and more. It also explained why these CTAs are more effective and how they can help improve conversions.
And if in doubt about which one to use, you can ask ChatGPT to suggest the most effective CTA from the list. Now, as a language model AI, it can’t have personal opinions, but it can still make the best suggestions based on the data it has been trained on.
Here’s what it suggested when we asked it to choose the best CTA from the list:
ChatGPT: “Get a free SEO analysis” is the most effective CTA in this case as it directly suggests that visitors can get an insight into how their website currently stands and what they can do to improve it. It also gives them a clear picture of how SEO services can help their business.
Thus, ChatGPT can help you write effective and targeted CTAs that can lead to better conversions. Note that you can access the CTA no matter where you are on the page, thus removing risk for the visitor and allowing them to take action more confidently.
So, make sure to use ChatGPT next time you’re creating CTAs and see the results for yourself.
4. Localize Your Content
Optimizing local marketing is essential for improving conversion rates. You can do this by adding location pages to your website, managing your online directory listings, and creating local content.
ChatGPT can help you with this by providing suggestions to create more localized content on your website. It will also provide insights on how to optimize content for local searches.
For instance, when we asked for it to localize a blog post about SEO services, it suggested adding phrases like “SEO agency in (city)”, “best local SEO company near me”, and “search engine optimization services in (city)”.
Here’s another example of how ChatGPT can be used to create content:
You can also use ChatGPT to create personalized content that resonates with local customers. Note that as an AI it can make repetitions or make mistakes, but you can use it as a starting point and improve upon it. When used in conjunction with other tactics, ChatGPT can be a great tool to help you create local content that resonates with your local customers and helps increase conversions.
5. Add FAQs Into Your Chatbot
Adding a chatbot to your site is one of the best ways to improve conversions. A chatbot can answer all sorts of questions, from simple to complex queries.
ChatGPT can help you with this by providing answers to common questions that customers may have. It will also provide suggestions for how to improve the content on your website, such as adding FAQs and providing more information about your services.
For instance, when we asked for it to provide FAQs about SEO services, it suggested adding information such as:
- Why is SEO important for my business?
- How does SEO work?
- Can I do SEO on my own?
- How long does it take to see results from SEO?
- How much does SEO cost?
These are just some examples of how ChatGPT can help you create FAQs for your website. Providing answers to common customer questions, help create a better user experience which can lead to increased conversions.
Overall, ChatGPT is a great tool for improving your website’s conversion rate. By providing localized content, CTAs, and FAQs, you can attract customers and increase your overall sales. So make sure to use ChatGPT and see the results for yourself.
The possibilities are only limited by your imagination, so start experimenting with ChatGPT3.5 today and see what amazing results you can get. Who knows, you might discover something that will revolutionize your digital marketing strategy!