Any business’s top priority is gaining visibility in front of potential customers. And that’s why businesses invest in SEO – to ensure their website appears as the top result for relevant keywords when people search online. But when it comes to SEO, dozens of factors go into achieving success. Some factors, like website design and keyword research, are easy to control. Others, like link building or backlinking, can be more challenging.
One such factor that can be difficult to control is content velocity. This may sound like a new concept, but it’s a pretty important ranking factor that can greatly impact your website’s SEO. So what is content velocity?
Content velocity refers to the speed at which new content is created and published. The more frequently you publish new content, the higher your content velocity will be. And a higher content velocity is generally associated with better SEO results.
According to Searchmetrics, content velocity is one of the top 200 ranking factors. And a study from HubSpot found that companies that published 16 or more blog posts per month got almost 3.5 times more traffic than companies that published 0-4 monthly posts.
Here are a few reasons why content velocity is such an important ranking factor:
1. It Shows That Your Website Is Active
One of the things that Google looks for when determining where to rank websites is whether or not the site is active. If you’re regularly publishing new content, it shows Google that your website is active and worthy of being ranked highly.
2. It Keeps People Engaged
Another reason content velocity is important is that it keeps people engaged. The more frequently you publish new content, the more likely people will keep coming back to your website. And the longer they stay on your website, the better it is for your SEO.
3. It Gives You More Opportunities to Rank
The more content you have, the more opportunities you have to rank for relevant keywords. So if you want to improve your SEO, one of the best things you can do is publish new content regularly.
4. It Helps You Build Authority
Finally, content velocity can also help you build authority. The more high-quality content you publish, the more likely people will see you as an expert in your field. And when people see you as an expert, they’re more likely to trust your website and link to it.
How Is It Measured?
There are a few different ways to measure content velocity. One is by looking at the number of new pages that are added to your website over time. This can be a good measure of how quickly you’re creating new content.
Another way to measure content velocity is by looking at the number of new blog posts or articles you publish. This is a good measure of how frequently you’re creating new content.
And finally, you can also measure content velocity by looking at the number of social media interactions. This includes things like likes, shares, and comments. The more social interactions you have, the higher your content velocity will be.
Why Is Content Velocity Important?
Content velocity is important because it’s a good indicator of how active and updated your website is. And a website that is frequently updated with new content is more likely to rank higher in search results than a website that is not regularly updated.
Think about it this way, when you’re searching for something online, which results are you more likely to click on? Are the results that are from websites that were last updated a year ago or the results from websites that were last updated a week ago?
The answer is pretty obvious. Most people will click on the results from the last updated websites because those results are more likely to be relevant and up-to-date.
Still not convinced? Check out these reasons why content velocity is important:
1. Boosts SEO
As we mentioned earlier, content velocity is among the top 200 ranking factors. Search engines like Google rely on content to crawl, index, and rank websites. The more content you have on your website, the more often search engines will crawl your site. And the more often they crawl your site, the higher your website will rank. It also ties tightly with link velocity, another important ranking factor. So if you want to improve your SEO, you must make sure you’re regularly publishing new content.
2. Creates Value
If you want people to keep coming back to your website, you need to give them a reason to come back. One of the best ways to do this is by regularly publishing new content. This way, they always have something new to read, watch, or listen to. And the more value you can provide, the more likely people are to keep coming back.
3. Stay Ahead of Your Competition
Content velocity is also important because it can help you stay ahead of your competition. If they’re not regularly publishing new content, you have a chance to overtake them in search results. But if they are publishing new content regularly, you need to make sure you’re doing the same thing. Otherwise, you’ll fall behind.
For instance, let’s say you’re in the same industry as two other companies. Company A publishes new blog posts once a month, and company B publishes new blog posts twice a week. Which company is going to have an advantage?
The answer is company B. They’re publishing new content much more frequently, which means they’re more likely to rank higher in search results. And the higher they rank, the more traffic they’ll get.
4. Build Topical Authority
If you want to become an authority in your industry, you must show that you’re constantly up-to-date on the latest news and trends. One of the best ways to do this is by regularly publishing new content. This way, people will see that you’re always on top of the latest industry news. And over time, you’ll build up a reputation as an authority figure.
5. Improve User Experience
Finally, content velocity is important because it can help improve user experience. Every time you publish new content, it gives people a reason to come back to your website. And the more often they visit your website, the more likely they are to convert into a customer or client.
How a White Label SEO Company Can Help You Accelerate Your Content Velocity
There are many ways you can improve your content velocity by yourself. But if you want to really accelerate your content production, you need to outsource some of the work. And one of the best ways to do this is by working with a white label SEO company.
A white label SEO company can help you in a number of ways, including:
1. Create Content Strategy
If you’re not sure what type of content to produce or how often to publish it, a white label SEO company can help. They’ll work with you to create a content strategy tailored to your business goals.
This may sound like a lot of work, but it’s quite simple. All you need to do is answer a few questions about your business, and they’ll take it from there. Moreover, they’ll also help you create a content calendar so you can easily keep track of everything. They have the experience and expertise to know what type of content will work best for your business.
2. Build a Road Map
It’s not enough to just set a goal of publishing new content regularly. You also need to have a plan of how you’re going to get there. And that’s where a white label SEO company can help.
They’ll work with you to create a roadmap that details everything from the type of content you need to produce to the frequency of publication. This way, you’ll always know what needs to be done and when it needs to be done.
For instance, let’s say your goal is to publish two blog posts per week. They can help you create a roadmap that details when each blog post needs to be published, what topics you should write about, and what keywords you should target.
3. Create Workflows
Most businesses don’t have the time or manpower to produce high-quality content regularly. That’s where white label SEO companies come in. They can help you create workflows, making the content production process more efficient.
For instance, they can help you develop a process for conducting research, writing content, editing content, and publishing content. This way, you can be sure that each piece of content is of the highest quality before it’s published.
4. Write Quality Content
They have a team of experienced content writers who can help you produce high-quality content regularly. Whether you need blog posts, articles, web pages, or even product descriptions, they can help.
Here’s what distinguishes white label SEO content writers from others:
- Extensive experience in SEO: They know how to optimize your content for the search engines, so it has a better chance of ranking high.
- Knows how to write for your target audience: They know how to write in a way that’s appealing to your target audience.
- Can write in a variety of styles: No two businesses are alike. And so, your content needs to be unique as well. They can help you write in various styles, so your content stands out from the rest.
5. Focus On Progress With Perfection
One of the main reasons businesses don’t publish new content regularly is because they’re perfectionists. They want each piece of content to be perfect before it’s published.
However, this is a recipe for disaster. It’s much better to focus on progress over perfection. And that’s where white label SEO companies can help. They can help you focus on progress by setting deadlines and milestones. This way, you’ll always be moving forward instead of getting stuck in the perfectionism loop.
6. Help In Creating More Resources
They can help you create more resources, providing a constant stream of new content. For instance, they can help you develop an extensive blog post archive that you can use as a resource for new blog posts.
Moreover, they also use content splintering. This is a process of taking an existing piece of content and breaking it down into smaller pieces. These smaller pieces can then be used as social media posts, infographics, and email newsletters.
Accelerate Your Content Velocity With SEO Vendor
If you are looking to accelerate your content velocity, SEO Vendor is a great option. We can help you develop a roadmap, create workflows, write quality content, focus on progress, and create more resources. All of which will help you publish new content regularly.
We have a team of experienced content writers who can help you produce high-quality content regularly. And we use a variety of strategies to make sure your content stands out from the rest.
Contact us today if you’re ready to take your content marketing to the next level.