It’s hard to manage multiple social media channels and create fresh content for each one. It takes time for content planning, creation, and curation. Wouldn’t it be nice if you could repurpose your content and use it across all social media platforms?
Yes, you can do that! Repurposing content for social media is a great way to save time and get the most out of your content.
What Does Repurposing Content Mean?
Repurposing content means taking your existing content and adapting it for a different format or audience. For example, you can take a blog post and turn it into a video, an infographic, or even a tweet.
You can create several spin-off pieces from one single piece of content. And the best part is, you don’t have to start from scratch each time. This can save you a lot of time and effort in content creation.
There are plenty of benefits of repurposing content. Let’s take a look at some of them.
Benefits of Repurposing Content
Repurposing content can help you:
Make Regular Posts: Repurposing content can help you post regularly on social media, even when you don’t have time to create new content.
Reach a Wider Audience: Repurposing content in different formats can help you reach a wider audience. For example, if you repurpose a blog post into a video, you can reach people who prefer watching videos over reading blog posts.
Increase Engagement: It can also help you increase engagement on social media. For example, if you turn a blog post into an infographic, people are more likely to share it on social media.
Save Time and Money: It can save you time and money in content creation. You don’t have to start from scratch each time you want to create new content.
Now that you know the benefits of repurposing content, let’s take a look at how you can do it in five simple steps.
How to Repurpose Content for Social Media: Step-By-Step Guide
Step 1: Identify Your Main Channels
The first step is to identify your main channels. These are the platforms where you want to post your content. It is hard to be successful on every single social media platform. So, it is important to focus on a few platforms that work well for your business.
Leverage your social media analytics to see which platforms generate the most engagement. Once you’ve identified your main channels, you can explore content types that work well on each platform.
Here’s what you can do to narrow down your choices:
- Use your social media analytics to check which posts generate the most engagement.
- Alternatively, you can check on your competitor’s social media to see what they are posting.
- You can also ask your followers to know what type of content they prefer.
For instance, they might prefer your Instagram stories but love the carousel posts on your feed.
The goal is to choose the platforms so that you can repurpose the content in a way that makes sense. You should choose different content for each platform. That way, you can cater to the needs of each audience.
Here’s how you can find content that works well for each platform:
If you want to post on Instagram, use the Repost app to find popular content in your niche.
To find content for Twitter, use the search function to find relevant hashtags.
For Facebook, you can use the Like button to find popular pages in your niche.
Step 2: Gather Your Resources
Repurposing content for social media may require using a different type of media, and that’s okay! You don’t have to be an expert in everything.
If you are creating different media types, you’ll probably need to bring on board different kinds of talent. While you’re an expert at knowing what types of posts do well or the right time to make posts, you might want to get extra resources to help you shoot videos or design infographics.
If you have an in-house team of creative professionals, you can ask for their help. If not, you can always hire freelancers to help you with the task. The important thing is to have a clear idea of what you want before working with someone.
Step 3: Create a Content Calendar With Deadlines
Once you’ve gathered all the resources you need, it’s time to create a content calendar. This will help you plan and organize your content to repurpose it later on.
When creating your content calendar, make sure to include deadlines for each task. This will ensure that your content is ready on time. If you’re working with a team, assign each task to a specific team member.
Step 4: Get Your Content Repurposing Toolbox
While you can always use standard tools like Photoshop or Canva, some great content repurposing tools can make your life easier.
Here are some of the best content repurposing tools:
QuuuPromote: It will help you share your content on social media.
Hootsuite Insights: It allows you to track your competitor’s social media activity.
Pablo by Buffer: It will help you create stunning images for social media.
Animoto: It will help you create videos for social media.
There are many other great content repurposing tools out there. The important thing is to find the ones that work best for you and your team.
Step 5: Monitor Your Progress and Analyze Your Results
Once you’ve started repurposing your content, it’s important to monitor your progress. This will help you see what’s working and what’s not.
There are many ways to monitor your progress. You can use Google Analytics to track your traffic. You can also use social media analytics to see how your content is performing on each platform.
Some important metrics to track include:
- Engagement rate
You can also ask your followers for feedback. This will help you improve your content and make sure that you cater to their needs. Monitoring your progress will help you see what’s working and what’s not. It will also help you make the necessary adjustments to your content strategy.
Bonus: Best Practices For Repurposing Content for Social Media
Take Repurposing Into Consideration Before You Start Writing
If you want to make sure that your content can be repurposed, you need to take it into consideration before you start writing. That means planning for different formats and mediums. For example, if you’re writing an article, you should also plan for how you can turn it into a video or an infographic.
Create Evergreen Content
One of the best ways to ensure that your content can be repurposed is to create evergreen content. This is content that will always be relevant and useful to your audience. When creating evergreen content, focus on timeless topics and have broad appeal.
Be Strategic About the Platforms You Use
Before you start sharing your content on social media, you need to be strategic about your platforms. Not all platforms are created equal. Some platforms are better for certain types of content than others. For example, if you’re sharing images, you might want to use Pinterest or Instagram. If you’re sharing videos, you might want to use YouTube or Facebook.
Cross-Promote Your Content
Once you’ve created your content, make sure to cross-promote it. That means sharing it on all of your social media platforms. You should also share it with your email list and on your website.
Make sure to include calls to action so that your audience knows what to do with the content. For example, you might want them to subscribe to your YouTube channel or follow you on social media.
Always Link to The Original Content
When you’re repurposing your content, make sure to link back to the original piece. This will help you drive traffic to your website or blog. It will also help people who want to learn more about the topic.
Update Your Content Regularly
Repurposing content is a great way to keep your social media platforms updated with fresh content. However, you can’t just repurpose the same content over and over again. You need to update your content regularly. This means creating new pieces of content and repurposing old ones.
That’s it! These are the five simple steps to repurposing your content for social media. By following these steps, you’ll be able to keep your social media platforms updated with fresh, relevant content. You’ll also be able to save time and money by repurposing existing content. Do you have any tips for repurposing content? Please share them in the comments below!