Revamping Your Website? Remember the SEO Audit!
So are you thinking of re-launching your website? Congratulations! Without a doubt, this is a great task. But before it goes live, you might want to make a SEO audit, just to be sure. A thorough check of the SEO parameters can identify potential pitfalls of SEO before the launch, giving you time to solve problems before the website is launched.
An ideal pre-launch audit should be done in two stages: pre-launch and post-launch.
Pre-launch (Research before launch)
While you can wait until after the launching to conduct a review of your SEO, it would be better to capture the major issues before your new site goes live.
The pre-launch review should include:
- Analytical Review
- Technical Review
- Overview of content
- Overview of link
To restart the website, you want to ensure that your web analytics continue to track the visitor’s data from the old version of the website to the new version. It would be terrible if it pulls data from year to year, only to discover later that the tracking was not programmed right! Make sure that your analytics tracking code is placed on every page of the new site and is programmed correctly.
Technical problems can be a challenge to SEO. You can find out how your website works with existing SEO, but do you know how your new layout, design, images and codes function? It is often not as simple as comparing apples to apples.
Overview of content
One of the most common problems on most websites is the image size. Many times when using the CMS (Content Management System), people who update content on the site are not web designers. That’s the beauty of CMS – it helps everyone in the organization to contribute to the website without the need for much (if any) technical knowledge. However, this can lead to significant problems down the road for the page loading speed, as in the picture.
Overview of Link
If your URL does not change, and you were able to fix the 301 redirect, the incoming links cannot be a big problem when you bring the site back online. But it is certain that you want to make sure to optimize your internal links from page to page on your site. You can deal with this even after the site goes live, but in case you are editing or adding more content, this is a good time to add these internal links on the page.
Finally, just before the site goes back online, a comparison of the SEO parameters is advisable. What is the organic website traffic from various search engines? What is the current order (position) of multiple keywords with high traffic? You will use these reference data after the new website goes live so as to monitor and ensure that your SEO remains on track.
Post-launch (Check after release)
Once the new site is online, you have to look closely to see if there are changes in traffic and organic rankings. Perform internal control every day for about two weeks to ensure that everything stays on track, comparing the daily data to the standard and to keep a tab on dips in organic traffic if any.
How SEO is significant and how a lack of SEO will deter your business?
Online marketing and digital marketing have two popular methods that are followed. In the first method, the advertisers will create proactive SEO campaigns so that it reaches out to the maximum number of customers, thereby garnering immediate leads.
In the second method, the target lies in enhancing the customer awareness for a particular brand or product, so that it reaches out to them at a better level in the long run, which is mainly based on the reaction of the customer; hence the name reactive approach.
Difference between Proactive and Reactive SEO Methods
A large fraction of SEO advertisers are proactive regarding the approaches to follow and the upcoming trends that exist in the industry so that the opportunities increase significantly over a period of time.
There are also a certain type of strategists that leverage on both types of methods to enhance the brand awareness while engaging the customers and increasing the leads.
To have a good SEO drive, you will have to take into consideration the following factors:
Leverage on Internal Events
Suppose the brand you are promoting is launching a new product or service and for this, you rope in a resource or company that deals with your competitor. Ensure that your customers get to know about this, as it will increase your brand value.
Generally, small to medium sized businesses do not make the world aware of their moves, and they do not realize how crucial it is in increasing the awareness of the brand and improving the number of hits for their website.
Transform internal events in the company to guest author talks
When you see one or more of your internal events getting popular, you can always have guest authors invited, as it will be a great PR strategy and will give your brand a free publicity without having to invest much. It will serve as a great opportunity to have an off page SEO marketing.
Focus on interesting and unique subjects
There are thousands of website content creators, and most of them are redundant. Ensure that you stand out in this aspect and carve a unique niche. A small business SEO company will be able to help you with this. You will have to present information in a different manner and improves the organic growth of your brand, which will, in turn, have the following benefits:
- Increase in brand awareness
- New lead generation
- Enhanced organic visibility
- Improve your online presence and footprint
- Create new backlinks
Focus on keywords that your competitors might have missed
Keyword research is an ongoing activity, and new algorithms have different ways of looking at keywords. Try using keywords that have not been used by your competitors previously, so that the search engines value your website over that of your competitor’s. Also, try using local search engine optimization services for the same.
Always keep a tab on the social interactions of your competitor
It is highly important that you keep a tab on the social media profiles of your competitor. This will help you learn about the innovations and offers they are coming up with so that you can roll out offers accordingly.