Revamping Your Website? Remember the SEO Audit!

So are you thinking of re-launching your website? Congratulations! Without a doubt, this is a great task. But before it goes live, you might want to make a SEO audit, just to be sure. A thorough check of the SEO parameters can identify potential pitfalls of SEO before the launch, giving you time to solve problems before the website is launched.

An ideal pre-launch audit should be done in two stages: pre-launch and post-launch.

Pre-launch (Research before launch)

While you can wait until after the launching to conduct a review of your SEO, it would be better to capture the major issues before your new site goes live.

The pre-launch review should include:

  1. Analytical Review
  2. Technical Review
  3. Overview of content
  4. Overview of link
  5. Benchmarking
  1. Analytical Review

To restart the website, you want to ensure that your web analytics continue to track the visitor’s data from the old version of the website to the new version. It would be terrible if it pulls data from year to year, only to discover later that the tracking was not programmed right! Make sure that your analytics tracking code is placed on every page of the new site and is programmed correctly.

  1. Technical Review

Technical problems can be a challenge to SEO. You can find out how your website works with existing SEO, but do you know how your new layout, design, images and codes function? It is often not as simple as comparing apples to apples.

  1. Overview of content

One of the most common problems on most websites is the image size. Many times when using the CMS (Content Management System), people who update content on the site are not web designers. That’s the beauty of CMS – it helps everyone in the organization to contribute to the website without the need for much (if any) technical knowledge. However, this can lead to significant problems down the road for the page loading speed, as in the picture.

  1. Overview of Link

If your URL does not change, and you were able to fix the 301 redirect, the incoming links cannot be a big problem when you bring the site back online. But it is certain that you want to make sure to optimize your internal links from page to page on your site. You can deal with this even after the site goes live, but in case you are editing or adding more content, this is a good time to add these internal links on the page.

  1. Benchmarking

Finally, just before the site goes back online, a comparison of the SEO parameters is advisable. What is the organic website traffic from various search engines? What is the current order (position) of multiple keywords with high traffic? You will use these reference data after the new website goes live so as to monitor and ensure that your SEO remains on track.

Post-launch (Check after release)

Once the new site is online, you have to look closely to see if there are changes in traffic and organic rankings. Perform internal control every day for about two weeks to ensure that everything stays on track, comparing the daily data to the standard and to keep a tab on dips in organic traffic if any.


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