SEO is an Ongoing Process and a Continuous Investment

SEO services for small business

The benefits of SEO should not be underestimated especially for small businesses. In a world interconnected by the internet, looking for products and services to fulfill your every need is much easier. Because of this, there is a rise in customers actively searching for products and services online and being on top of the search results has been more important than ever. Online visibility is a huge sales driver especially for e-commerce and small businesses. Yes, a simple search result makes a lot of difference when it comes to gaining customers and establishing your brand.

While there are plenty of SEO services for small business that offer fast and easy ways to get on top of Google search result pages, it is not enough to simply avail of a SEO service one time and get an instant boost on your rankings for a short period of time. SEO needs to be done continuously to reap the optimal benefits of this technique. Sure it may feel good to be on top of the rankings today but what happens to your business a month from now if you suddenly stop doing SEO?

Why is continuous SEO important?

The Internet is dynamic. Everything on it changes from time to time and nothing is permanent; which is why choosing the right SEO services for small business is very important. It can truly make or break your online presence. It is tempting to try techniques that will give your business a quick boost on search engines but doing so may not help your business in the long run. Work smart by planning long-term and sustainable SEO strategies for your business.

What are the benefits of continuous SEO?

We already know how SEO improves your online visibility; therefore, increasing customer traffic in your site but the benefits of SEO does not stop there. The best SEO company for small business knows how important constant monitoring, analysis, and evaluation are in keeping your business on top. By doing a follow-up on a successful SEO, you will have an opportunity to know the behavior of your customers and prospects even more.

Continuous monitoring can help you identify the right keywords that attract your customers to your site and help you predict their needs. Once you know the right keywords, you will get a hint on what they specifically need and then incorporate it into your content to directly target your audience, therefore, increasing your chances of making a sale.

Aside from increasing your site traffic through keyword analysis, SEO can help you evaluate the efficacy of your strategies and identify problem areas that need to be addressed urgently. Time is always important for a business and prompt solutions are necessary to maximize your sales potential.

Making a constant follow-up on your SEO strategies is key in learning the best SEO practices suitable for your business. This only proves how important it is to invest in the best SEO company for small business that can help you ramp up your sales.

We at SEO Vendor are experienced in handling SEO services for small business and we have proven and effective ways to help you get the support you need to establish your presence online. Contact us to learn more about SEO and how it can benefit and create an impact for your business.

Why Should You Choose Our Professional SEO Services

Investing in SEO services that are affordable and suitable for your business is extremely important. Search Engine Optimizations (SEO) is a very important element of running a successful business online. SEO can grow any business, irrespective of its size. We want to help you find the best services that can give your business an edge over its competitors.

SEO has developed and expanded and with that so have our services that we continue to change and optimize. SEO Vendor offers a range of professional SEO services for blogging, digital marketing, social media, content marketing and online advertising. We want to create an online presence for your business that is consistent and solid.

The main services we offer are:

  • Search Engine Optimization –gaining more customers
  • Online paid advertising management
  • Content marketing
  • Social media skills that drive traffic, generate leads, produce sales, and create lasting relationships with customers

The Web Presence Assessment

This is a great way to get going to create an online presence for your business. This service also monitors the overall performance of your website. This service is available as a one- off service, standalone service or an integral part of a SEO package.

Our Web Presence Assessment will provide you a professional analysis of your overall website performance and stats. Search engine results and performance will be monitored and displayed. Social media analysis will also be shown. We will also provide a written report of 25 pages that is clearly written, with a detailed list of recommendations that are practical and actionable.

There will also be a full website audit for your website with data analysis and reporting.   The data provides additional information for improvement.

We also include a phone consultation that will give you the opportunity to ask any questions and to also find recommendations.

With this service, you will be moving forward faster as we provide an in-depth report on the areas that are critical for your business together with a complete execution plan of how and what you need to achieve your goal.

Why Choose Us?

One of the reasons you should choose SEO Vendor is because we save you time. We help reduce the amount of time spent on planning and cultivating a successful and professional SEO plan. It can take some time to jump into the limelight of search results and we can help in this by getting you to the top. We have the right people and are always focused on helping you through your journey in getting your business to the top.

We believe our services will save you a lot of money; due to the fact that our services are available at an affordable and low cost. In the long term scheme of things, you will see that you have saved huge amount of money through our professional SEO services and at the same time, received an outstanding SEO experience.

You will also be receiving expert strategies and plans that enable your business to grow smoothly and effortlessly. With our highly skilled and talented team, you will be provided with everything you need to know to get going and we would always keep you updated on the rate of progress your business makes with us.

7 Important Reasons You Shouldn’t Handle Your Company’s SEO Strategy

Businesses have often used search engine optimization in their company strategies. After all, more folks are using their mobile devices – smartphones and tablets – to access the Internet. In fact, there is a 15-times higher conversion rate from searchers than social media recommendations.

SEO has a lot of value to it – should you manage it yourself? It’s so important to the success of your business to hire professional SEO services to handle these needs for you. Why? Here are 7 key reasons to consider hiring an SEO expert for your SEO strategy

Developing SEO Strategies Isn’t Easy

When it comes to your SEO strategy, you have to keep in mind all the technical aspects that relate to your websites – user experience, content optimization and back linking. If this sounds scary, an SEO expert can address these issues whereas you can focus on what matters more – your business.

SEO Rules Are Always Changing

Your focus needs to be on the business, not on the ever-changing SEO rules. You don’t want to spend your time recognizing, understanding and optimizing the changes Google makes. However, a professional SEO consultant is paid to focus on these things. They keep up with the algorithm changes that occur with search engines, and they know how these changes will affect the search engine results pages.

Mistakes Can Be Costly For Your Business

You may be forth your SEO plan, but that doesn’t mean it’s good. Some of the SEO tactics people use can actually do more harm than good. For instance, you don’t want to do any of the following:

  • Keyword stuffing
  • Attain artificial backlinks
  • Cloaking
  • Duplicate content
  • Use unrelated content keywords

The SEO professional recognizes all the negative issues that plague and implement strategies to get rid of them.

SEO Experts Have the Best Tools to Assist You

SEO experts will make an investment in the software that will better your SEO plan. They know what applications are best for each tool.

SEO Experts Have Powerful Analytics

These local search engine optimization professionals know the relationships among the crucial performance signs. They use the data to come up with a strategy that will improve your customers’ experience via your Internet presence.

SEO Experts Will Keep an Eye on Your Competitors

In order to get the benefit of your SEO efforts, you should have an analysis of your competitors. An SEO professional will recognize the best methods that will separate you from the competitors. And, they know what will and will not work for businesses that are similar to yours.

With their insights, other features to help your business can be highlighted. The SEO expert can play a huge role in developing a unique selling proposition, figure out where to target your audience, think up content topics and more.

SEO Can Provide You with a Return on Investment

Your SEO strategy provides a worthwhile opportunity for the return on investment. It’s not like any online or offline advertising because SEO focuses on people who are searching for the services and products you are offering. Traditional advertisements – Pay-Per-Click models – demand a lot of financial investment to ensure success.

However, with professional SEO services, you won’t be paying a lot. Plus, they provide real results that reinforce your business’ bottom line.

Why should you hire an expert SEO? They know the right way to ensure your SEO plan succeeds – to help increase the dividends you can make. And, isn’t that the goal of your business – to be successful?

When do You Need to Hire a Professional SEO Consultant?

Hiring a SEO expert is something that has almost become a necessity for all business ventures. If you are one such person, then you may have even been doing some research of your own to see whether hiring a SEO professional is worth your time and money? The main question is not whether you can actually afford them or not (though always stick to your budget of course) but rather if your business can afford NOT to have SEO done for it? Implementing a SEO strategy is a MUST for ALL online entrepreneurs as it will help to bring in more traffic, more profit, and more visibility. If you are still not convinced, read on for 10 top reasons why you need to utilize Search engine optimization experts rather than try your hand at it yourself.

Google Bans and Penalization

You can incur penalization and even bans from Google and other search engines if they feel that you are utilizing black hat SEO processes. If you hire a sub-standard SEO company, you may also be the victim of a penalty; so do your research and make sure that you are hiring one of the best Professional SEO consultants. Your profits will severely suffer from any bans or penalization and if it has occurred, you need to get in touch with an SEO professional immediately!

It Is Confusing for Beginners

When starting up a business, there is little time for researching and learning new things. This is something that is usually gained from trial and error or experience. Owners are at their best when they delegate responsibilities to others and SEO experts are no different. By implementing a SEO initiative and using professionals, you can increase your traffic and profit at amazing rates, allowing you to focus on the more important and less tedious tasks required. Mastering SEO takes a lot of time and practice, which is something you may not have time for.

You Are Not Visible Online

The problem with starting an online venture is that you may find that customers can’t find your website! It may not necessarily mean that your website is penalized or banned (as described above) but if people can’t find you using a simple search engine, you might as well be! Despite your best efforts, you may not be able to fully understand or implement Search engine optimization techniques which is another great reason for outsourcing your SEO tasks to a professional. They will offer all kinds of advice and even point you to problems and solution you didn’t realize were possible.

You Are Further off the 3rd Position for Your Main Keywords

Most people access websites via mobile devices these days and will usually only search through the first 3 results. This means that if you are even on number 4 of the search engine results, you will not be getting much traffic. This will decrease your profits in the short AND long term so it’s something that should be taken very seriously. Hiring a SEO expert will assist you in achieving the results you need and if you are close already, SEO professionals will get you right onto the desired position!

Decreased Website Ranking

Don’t panic about a drop in ranking. You need to have a level head when dealing with this kind of problem. Type www.yoursite.com into Google’s search bar, and if you see some results, it means that your site has been penalized but not banned. Even if your website isn’t banned, you should still promptly hire a professional. They will be able to locate EXACTLY what is holding you back.

What Services Do Search Engine Optimization Agencies Offer

The fact that a wide range of SEO services are offered by specialized SEO companies is a massive advantage of working with these companies. The outcome of working with a single SEO consultancy is that a more cohesive result is achieved while saving time and costs. The agency, in most cases will create an all in one result which will put together all you need. SEO agencies offer these following but are not restricted to:

SEO consultants

Website optimization is one of the primary skills of any Professional SEO consultant. They have the responsibility to implement campaigns after liaising with the client to understand what they want in order to achieve them. Remember that a website can only start ranking after a couple of months. Although services offered by SEO agencies offer are almost similar; there are some variations which differ from one client to another. Some of the services include:

  • Competitor analysis
  • Conversion analysis of your website
  • Analyzing the link profile of your website
  • Reviewing existing content on your website
  • Undertaking keyword research (see below)
  • Analyzing the technical infrastructure of your website

SEO web design

A specialist could also offer SEO web design. Their job is to create a website that is attractive in both feel and look and has the capacity to convert visitors to customers.

SEO audits

Search Engine Optimization agencies can also provide its clients with SEO audit. The aim of this is to identify all opportunities as well as problems that are inherent in the general search engine profile of the website. All off and on page elements as well as technical infrastructure are taken into account.

SEO strategy

This is done after the audit is complete. This step involves putting together a working strategy for your program. Different levels of packages are offered by different companies and the one recommended for your site will be a reflection of what was observed during the audit. Factors such as traffic scope of project and if you operate in a competitive arena – are all considered.

Keyword research

This is a major service offered by SEO specialists. The keywords for your website are generated in several ways. They may include; analyzing Google analytics, ideas obtained via customer survey, suppliers etc. There are tools which assist them in coming up with keyword ideas. Different agencies take different approaches.

SEO copy-writing

This is also on offer to clients of an SEO agency. This has to do with the skillful inputting- of keywords into contents in such a manner that it is attractive to the readers and is search engine friendly as well.

Link building

Link building is a major skill in SEO. An in-house link building department is usually owned by the larger agencies, while the smaller ones may have to outsource these services. You have to do a little digging around to determine the best or at least a reputable link building company, although there is a variation in the cost.

Onpage SEO

For many people, the term on page SEO can be quite a confusing term to hear – what is the difference between this and normal SEO? Well, the truth is that the differences can be quite small but the big changes it can make by having on page SEO dealt with, is just what many businesses may feel they lack at this moment in time. In short, it creates a bit of genuine direction to head in for the business and also ensures that SEO can be managed safely and easily by Search engine optimization agencies and website owners.

Basically, onsite SEO is when your website has details on it that not only are attractive to read and understand for users, but check boxes with regards to what the search engines are looking for. To do this right, though, you need to have a clear and concise plan about how you will optimize your site in the main.

First, you need to analyze landing pages for the whole website – then, taking it on piece by piece, you need to utilize the benefits of on-page SEO to the rest of your website pages. Here are just some of the tools that people might decide to use if they wish to make onsite SEO a large part of their marketing process;

  • Page Titles – This is a massive bonus that many websites have been using for some time, as it allows them to reach the pinnacle of their respected search title just by having it in the name. This makes your website far more authentic with regards to how close it is to the search that people have made, and thus your page is likely to reach the top of the rankings in no time at all.
  • Sitemaps – A sitemap is something that you might not use personally but it is something that is vital for any good website to run effectively these days. Not only will it help customers know where they are going when they visit the website itself, but it will also help you stay on the right tracks. A sitemap has to be optimized to use the search engine parameters to ensure that it can be found by search engines and then categorized into the right places. Once this has been submitted, you can start to receive a multitude of benefits from doing so.
  • Meta – Meta descriptions are a key part of your onsite SEO, and it’s used to make sure that you can follow the keywords that you are trying to rank for by giving them extra importance and precedence. This will not only help you move up the rankings but also help make your website more suitable to those who are looking for the kind of help that you can provide.

As you can see, onsite SEO makes a telling difference to your business and if you are unable to make your website stand out at the moment, this can be the perfect way to do so. All it takes is a smart application, and you can be left with an incredibly easy to use system that really does give you all the help that you could possibly need.

The Power of Search Engine Optimization

For those who own a blog or a website and need to bring targeted web traffic to their website, they should definitely have a Search Engine Optimization (SEO) strategy. This article is going to have a look at a number of reasons why Search Engine Optimization is crucial for website owners. A suitable Search Engine Optimization strategy means that you’ll be able to bring targeted customers to your website, promote your business 24 hours of everyday, as well as measure the results. You won’t ever question the power of Search Engine Optimization once you finish reading this article.

SEO is a way through which website owners make the most of indexing algorithms of major search engines like Google so as to make their blogs and websites more visible than that of their competitors. They do this by researching on particular keywords that potential customers are typing into the search engines to locate various goods and services. The keywords, of course have to be relevant to the products and services offered by each webmaster in order to draw in a good amount of targeted traffic to their online business.

Here are 3 reasons why Search Engine Optimization is so powerful and a must for every website owner:

  1. Targeted Traffic

What if you knew the exact place to find customers willing to purchase your products and services? That’s what Search Engine Optimization does to your business. Implementing White hat SEO for your online business means you could bring targeted customers who are prepared to purchase your products. Now, how powerful is that? The thing is, no one would complain about a general increase in web traffic, however how more valuable would that traffic be if it were targeted? If you sell an acne cure product and random traffic comes to your website, is that worth much? Not really. Now, how about if you were to implement an SEO strategy that lands you on top of Google searches for the keyword ‘acne cure’? Then, not only get traffic to your website, but you get specifically targeted visitors that are looking for your products and are willing to purchase them. That’s powerful stuff, won’t you agree? That’s the beauty of Search Engine Optimization! You attract only the type of visitors you need.

  1. Promote Your Business 24 X7

Do you want to wake up to find out you have made some sales? Who wouldn’t? This is just another great advantage of Search Engine Optimization. When you successfully rank your keywords in the search engines, it’s going to remain there 24 hours of everyday bringing in leads and sales for you. Sales persons don’t even offer those kind of hours. When your website follows a suitable Search Engine Optimization strategy, it’s going to generate sales for you always. There isn’t any overtime cost and no regular business hours to worry about. You can promote your website with SEO by yourself or you can ask Search engine optimization agencies to do it for you so you can just sit back, relax and watch your business grow.

  1. Quantifiable Results

Everyone understands how tough it is to quantify results. There are no such issues with Search Engine Optimization. You can easily track your web traffic and learn where it’s coming from. You can even do your Google searches and see where your web site ranks for the specific keywords you’re targeting. This way, you can easily know if you’re really getting results from your SEO strategy or not.

Having seen these reasons, there’s no way you’ll be able to deny the power of Search Engine Optimization for your online business. The earlier you take on Search Engine Optimization, the earlier you’ll reap the benefits.

Our Local SEO Services and Their Benefits for Small Businesses

best SEO Company for small business

As a business owner; it is your duty to continue improving your business if you want to retain your customers and attract new ones. Of course, with the popularity of the internet, the competition has become harder. Everything is moving at lightning speed, there is new technology every day, new ways of doing things. This means you need to keep up as a business owner or your competitors will surpass you. The struggle for the first page rankings on Google has left business owners looking over each other’s shoulders. Doing business this way can rather be overwhelming and that is exactly why you need the help of local SEO services.

Local SEO helps your business website become more visible to the people in your region by improving its ranking on the search engines. This is mostly done by monitoring the search trends, search engine updates and requirements and implementing the use of keywords that most people looking to do business are likely to be searching.

Small businesses need to implement local SEO now more than ever before. This is because the bulk of small business revenue mostly comes from its local area. Small business needs to adjust their marketing strategies in such a way that they cover the local market thoroughly.

To know the importance of SEO for a Local Company, a research was carried out which revealed that about 61% of local searches lead to a purchase. They also found out that about 87% of these local searches were followed up by phones calls to the business or in-store visit and a purchase. The research also showed that most customers nowadays check the details about products or services in their local area online before purchasing. This is one major way local SEO can help businesses increase their sales from its local area.

Search engine optimization helps improve your visibility on the search engines like Google, Yahoo, Bing, Ask and a whole lot of others. Local SEO on the other hand, is a system that shows the essential information about your business I.e. your business name, phone number, address and website as well as your services on search engines, local directories, Google “My Business” page and on social media profiles. Local SEO when done well can rank your business above others bringing more business opportunity to your doorstep.

Local SEO helps your business website become more visible to the people in your region by improving its ranking on the search engines. This is mostly done by monitoring the search trends, search engine updates and requirements and implementing the use of keywords that most people looking to do business are likely to be searching.

Small businesses need to implement local SEO now more than ever before. This is because the bulk of small business revenue mostly comes from its local area. Small business needs to adjust their marketing strategies in such a way that they cover the local market thoroughly.

To know the importance of SEO for a Local Company, a research was carried out which revealed that about 61% of local searches lead to a purchase. They also found out that about 87% of these local searches were followed up by phones calls to the business or in-store visit and a purchase. The research also showed that most customers nowadays check the details about products or services in their local area online before purchasing. This is one major way local SEO can help businesses increase their sales from its local area.

Google, the most popular search engine now places more importance on local searches. They have observed the trend that customers are searching for business in their local area and as such have adjusted their search algorithms to reveal the businesses in the locality of the user above the rest. Google places more importance on local search results, pushing down further organic results page for maps with local listings. There are estimated 7.5 billion local searches every month, and 87% of customers searching for local businesses call or visit one within the next 24 hours. Hence implementing local SEO for your business is 16-20 times more cost effective compared to traditional SEO in terms of ROI (return on investment). This makes it increasingly important for small business to be actively present in these local searches.

Local SEO services are a great way to help small businesses grow without stress. Developing a business with wide acceptability and recognition is hard to achieve. For startup businesses, awareness is like climbing a very high mountain. In this regard, a reliable SEO expert needs to be involved in taking your business to the next level. This is to achieve the best of the best for the small business needing immediate growth.

It is surprising that big companies take the opportunity available in small business SEO market, while the small businesses are disregarding the mighty opportunities available in this arena.

Many benefits can be reaped from small business SEO services or local SEO services; however, not all business ventures are aware of those. So, we have made a comprehensive list of the benefits you can get from SEO Vendor’s SEO services.

Their Benefits for Small Businesses

  1. Accessible Websites

SEO optimized websites are fast, smooth, and user-centric. Unlike a few years earlier when SEO was thought to only make websites accessible to search engines alone, the game has actually changed. SEO improves the user experience. At SEO Vendor, providing small business with high-quality SEO services of this kind is a priority.

At SEO Vendor, we understand that a well-structured website entices viewers to stay long and give them the advantage to check the nooks and corners of a website. That is why our professionals can help you achieve your desire, as we are one of the best SEO Company for small business.

On similar lines, business websites that have quality content capture the attention of the user, making them come again or even make them share what they read from the site on social media. If SEO is done correctly, it gives users a reason to come back to a website and also helps search engines index the pages of the website.

  1. Credibility Enhancement

A well-indexed website gains credibility. When a site appears on the first page of Google and other search engines, people begin to have trust in it and depend on it as a source of their needs and requirement. Having your site on the first page of Google is possible through small business SEO services. With this, a reliable and trusted search presence is achieved.

For any small business intending to attract relevant visitors, they need to invest in brand awareness. This will help your website would soon start gaining top search rankings since their websites have required keywords people are searching for.

  1. Create A Better Brand Recognition

Brand recognition is important for small businesses; it is the degree to which your customers are able to recognize your business. Local SEO can help you improve your business brand. It helps you become more visible to potential customers in your area. If your products/services continue to appear frequently on searches, customers will come to recognize your business as a better brand.</p>

  1. Drive Customers To Your Business

Small business SEO is perhaps the most affordable, and cost-effective marketing means employed by small businesses. It drives web users looking for products and services that are relevant to your website. Small business entities need to invest in small business SEO services. This will drive more customers to their website.

Small businesses that invest in SEO optimized websites can drive more traffic. In fact, they grow at a faster pace than those without SEO.

A study by the Search Engine Watch shows that about 60% of the clicks in the Google query results are taken by the first top 3 rankings. Do your business rank among the first three when potential customers search from your locality? – If not, you are missing out on potential business opportunities. An investment in local SEO campaign can help you to promote your business higher in the local search results. This will get more traffic to your website and increases the number of prospective customers.

  1. Continuous Traffic:

Small business SEO services cater for long-term awareness and traffic. When a website is optimized, the rewards are manifold, and the outcome is always permanent. To maintain ranking for a website of this kind is easy. Our professionals at SEO Vendor can help you maintain a good search engine rank, and even place you in the top 10 rankings professional search engine means.

SEO Vendor understands professional optimization procedures that can give you a continuous flow of traffic.

  1. Returning Traffic:

You can easily access SEO-optimized websites. They load faster and display accurately on all devices including smartphones and tablets. These websites gain attention and more readers and most of them are likely to come back to these sites when they need any information.

  1. Overcome Competitions:

If you are not considering investing in SEO, you are losing out to your competitors. But if you sell the same products through a website that is optimized, the sales revenue would surely go up. The power of SEO and search engines is great.

SEO Vendor employs many strategies that can increase your company’s sales. Did you know that there are over 250 million websites on the web? If you do, what means do you think you can use to overcome them?

Making good name on the internet can be very hard, most especially when you sell competitive products. You can bank on SEO Vendor’s local SEO services to create an outstanding brand name.

  1. Return on Investment

You can buy 1000 visitors through a paid advertisement; however, not even 5% of those visitors will stay with you or help you achieve your sales goals. This is not the case with small business SEO. White-hat SEO strategies ensure a good number of targeted visitors that can be converted to potential customers. This is definitely the greatest return on investment.

Google presents a list of SEO-optimized websites when users search the net for keywords relevant to it, and thus it is a common phenomenon that these visitors need particular information, and have been led to this website so that they find what they need. It is highly probable that such visitors get converted into customers, resulting in a return for the company.

  1. Low Cost

Small business SEO is a low-cost alternative as compared to other forms of online marketing. Organic listings do not require a huge investment. White hat SEO gets you organic traffic and you do not need to pay a bomb to get to the first pages of search engines.

  1. More Website Visibility on Local Listings

There is no doubt that when you rank your business higher in the local search results you will attract more potential customers to your website. A study confirmed that customers find it more comfortable to deal with businesses in their local area. This is mostly because they know the area and can eliminate unnecessary transportation fees when they deal with business in their locality. When your business becomes more visible to local searchers, chances are that your business will be getting increased sales.

  1. Increase Revenue

Of course, the aim of every business is to make profits. Local SEO provides small businesses an incredible potential to increase earnings. The profits you will make by using local SEO will be more than double the investment with which you start. By improving your visibility through local SEO you can finally be able to maximize sales which lead to more revenue generation

Finally, in a research by Constant Contact, it was found that about 85% of small business value local traffic; however only half of these businesses are actually updating their local listings online. This means you can leverage the power of local SEO to outrank them and attract more business through your online marketing initiatives.

Local SEO has many benefits, your business may be losing out if you are not doing it properly, that is why it is very important that you hire SEO Professionals to properly position your business on top of local search results and above your competitors within a short period of time. With more and more customers choosing to buy locally, optimizing your website for local searches is a must for small businesses.