Who Are SEO Audit Consultants and How They Can Help Your Agency

Search engine marketing (SEM) is a form of digital marketing that helps promote websites by increasing their visibility on search engine results pages (SERPs). SEM includes both SEO (search engine optimization) and paid search activities, such as pay-per-click (PPC) advertising.

While SEO is a complex and ongoing process, an SEO audit is a great way to get started with improving your website’s search engine ranking. SEO agencies or in-house SEO teams can conduct SEO audits. These audits assess your website’s SEO performance and give recommendations on how to improve it.

But before we go on, it’s important to note that SEO audits are different from SEO consulting. SEO audits are one-time projects that assess your website’s current SEO state and provide recommendations for improvement. On the other hand, SEO consulting is an ongoing service that helps you implement those recommendations and improve your website’s SEO over time.

What Are SEO Audit Services?

SEO Audit Services

 

An SEO audit service is a comprehensive analysis of your website’s SEO performance. This includes on-page and off-page SEO, as well as technical SEO. SEO audit services assess your website against best practices and make recommendations on how to improve your SEO.

For on-page SEO, an SEO audit looks at factors such as title tags, meta descriptions, h1 tags, and keyword density. For off-page SEO, an SEO audit looks at factors such as inbound links, social signals, and external linking. For technical SEO, an SEO audit looks at factors such as site speed, indexability, and mobile-friendliness.

A complete audit will assess your website’s overall performance, including conversion rate optimization (CRO) and user experience (UX).

Why You Need SEO Audit Services

There are many benefits of SEO audit services. An SEO audit can help you:

  • Identify areas of your website that need improvement.
  • Understand why your website is not ranking higher in search results.
  • Learn how to optimize your website for better search engine visibility.
  • Make your website more user-friendly and improve your website’s overall performance.
  • Get more traffic to your website.
  • Generate more leads and sales.

If you want to improve your website’s SEO performance, an SEO audit is a great place to start. SEO audit services can help you identify areas of your website that need improvement, understand why your website is not ranking higher in search results, and make recommendations on how to improve your SEO.

What is SEO Audit Methodology?

SEO audit methodology is the process that SEO audit consultants use to assess your website’s SEO performance. This includes a review of your website’s on-page and off-page SEO and technical SEO. SEO audit consultants will also assess your website’s overall performance, including conversion rate optimization (CRO) and user experience (UX).

What is SEO Audit Software?

SEO audit software is a tool that helps SEO audit consultants assess your website’s SEO performance. SEO audit software can be used to automate the SEO audit process and make it easier to conduct audits. SEO audit software typically includes a review of your website’s on-page and off-page SEO and technical SEO. SEO audit software can also be used to assess your website’s overall performance, including conversion rate optimization (CRO) and user experience (UX).

Who Are SEO Audit Consultants?

SEO audit consultants are SEO experts who specialize in conducting SEO audits. They have the knowledge and experience to assess your website’s SEO performance and make recommendations on how to improve it. SEO agencies or in-house SEO teams can employ SEO audit consultants.

What Do SEO Audit Consultants Do?

SEO audit consultants conduct SEO audits to assess your website’s SEO performance. This includes a review of your website’s on-page and off-page SEO and technical SEO. SEO audit consultants will also assess your website’s overall performance, including conversion rate optimization (CRO) and user experience (UX).

SEO audit consultants use a variety of tools and methods to conduct SEO audits. This includes SEO audit software and manual methods such as Google Analytics and Google Search Console. SEO audit consultants will also use various analytical tools to assess your website’s SEO performance.

Once the SEO audit is complete, SEO audit consultants will provide you with a report including their findings and recommendations. SEO audit consultants can also help you implement the recommendations from the SEO audit report.

What is Included in the Reports Provided by SEO Audit Consultants?

The reports provided by SEO audit consultants typically include the following:

Technical considerations and Core Web Vitals performance

This report will assess your website’s technical SEO performance, including site speed, mobile-friendliness, and other technical SEO factors. It will also assess your website’s Core Web Vitals performance. It will also provide recommendations on how to improve your website’s technical SEO performance.

For instance, the report might recommend improving your website’s site speed by implementing caching, compressing images, and minifying CSS and JavaScript.

The report might also recommend that you improve your website’s mobile-friendliness by adding a responsive design and improving the loading time of your mobile pages.

Current backlinks and referring pages pointing to your site for link-building purposes

This report will assess your website’s current backlinks and referring pages to provide recommendations on how to improve your website’s backlink profile.

For instance, the report might recommend adding more high-quality backlinks from relevant websites or removing or disavowing any low-quality or spammy backlinks pointing to your website.

On-page elements like title tags and meta descriptions

This report will scan your website’s on-page SEO, including title tags and meta descriptions, and provide recommendations on how to improve your website’s on-page SEO.

Look at current content conversion opportunities

This report will assess your website’s current content conversion opportunities and provide suggestions for improving your website’s content conversion rate.

Aspects of your site that disrupt the user experience

This report will assess your website’s overall user experience (UX). The report will provide recommendations on how to improve your website’s UX.

For instance, the report might recommend that you improve your website’s navigation. The report might also recommend adding more relevant and high-quality content to your website.

Crawl waste & crawl budget

This will assess your website’s crawl waste and crawl budget. It will provide recommendations on how to improve your website’s SEO performance by reducing crawl waste and increasing your crawl budget.

For instance, the report might recommend that you improve your website’s internal linking structure or reduce the number of redirects on your website.

Sitemap analysis & architecture

This report will scan your website’s sitemap and architecture to provide recommendations on how to improve your website’s SEO performance by improving your sitemap and architecture.

Penalties & disavowed Links

This report will assess your website’s current penalties and disavowed links and provide recommendations on how to improve your website’s SEO performance by removing any penalties or disavowed links.

Keyword research & target keywords

This will assess your website’s current keyword research and target keywords. This is important as it includes recommendations on how to improve your website’s SEO performance by adding more relevant keywords to your website.

Why Do You Need an SEO Audit Consultant?

An SEO audit consultant can help you with all of the above. They will assess your website and provide you with a report that includes all of the above SEO audits.

An SEO audit consultant can also help you implement the changes recommended in the report. They can also help you monitor your website’s SEO performance over time to ensure that your website is always performing at its best.

Frequently Asked Questions About SEO Audits

Who needs an SEO audit?

Anyone with a website can benefit from an SEO audit. However, businesses with large websites or ecommerce websites will need to perform SEO audits more frequently than other businesses. This is because they have more complex websites with more potential SEO issues.

How often should I perform an SEO audit?

You should perform an SEO audit at least once a year. However, businesses with large websites or ecommerce websites should perform SEO audits more frequently than other businesses. This is because they have more complex websites with more potential SEO issues.

How much does an SEO audit cost?

The cost of an SEO audit will vary depending on the size and complexity of your website. However, SEO audits typically start at $1,000.

How long does an SEO audit take?

The length of an SEO audit will vary depending on the size and complexity of your website. However, SEO audits typically take between 2-4 weeks to complete.

What are some common SEO issues?

Common SEO issues include poor website architecture, duplicate content, low-quality backlinks, and a lack of relevant keywords.

How can I find an SEO audit consultant?

You can find an SEO audit consultant by searching for an “SEO audit consultant” on Google. You can also find SEO audit consultants on freelancer websites like Upwork and Fiverr.

If you’re looking for an SEO audit consultant, we suggest checking out our SEO audit service. We offer a comprehensive SEO audit that includes all of the above SEO audits.

Contact us today to learn more about our SEO audit service. We would be happy to answer any questions you may have about SEO audits or our service.

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Jeannie Brouts

by Jeannie Brouts

Jeannie Brouts is a Marketing Manager at SEO Vendor. She has 10 years of experience in White Label SEO and online marketing. Jeannie loves writing about the latest ways to help businesses market and produce results.

One comment

  • Avatar
    Verda Davis

    October 24, 2022 at 2:02 am

    Hi Sonu, big thanks for this technical and in-depth explanation you need to know about SEO Audit services.

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