PPC is a complex and ever-changing field, making it easy for businesses of all sizes to make common mistakes that cost them thousands of dollars. Google Ads, formerly known as Adwords, is a sophisticated yet complicated tool, and many businesses don’t have the time or resources to dedicate to managing their account properly. There are...
SEO is a fast-paced and ever-changing industry. As a result, finding a white-label SEO company that can keep up with the latest trends and changes can be difficult. With so many options on the market, how can you ensure you’re getting the best possible service? I’ll pit The HOTH against SEO Vendor for today’s discussion...
Growth hacking is not just a buzzword for us. We live and breathe it every day. For us, growth hacking is how we turn something small into something big by thinking outside the box. Suppose you’re not familiar with the word. In that case, growth hacking is defined as “a process of rapid experimentation across...
In today’s fast-moving SEO landscape, a lot of vocabulary and technicalities are introduced almost every day. It can be challenging to keep up with the latest trends and changes, let alone understand them and effectively use them. However, white hat SEO techniques are here to stay and will definitely help your website rank better in...
Schema markup can be a great way to improve your website’s SEO and make it more visible to search engines. However, if you have a business with multiple locations, schema markup can become a maintenance nightmare. Here, our SEO expert Benjie Gorio explains the various approaches you can take to make schema markup much easier...
The past few years have seen a significant change in the way businesses operate. Businesses are now looking for newer ways to expand their reach and tap into new markets. One of the most popular ways to do this is through white label business opportunities. White label businesses are essentially businesses that offer products or...
For many digital marketing agencies and SEO resellers, getting their clients’ websites to rank in multiple cities can be a challenge. And that is fine because it’s not an easy task. Ranking a single website in one city is hard enough, let alone multiple cities. However, it is not impossible, and certain strategies can be...
In the past few years, the ecommerce industry has seen tremendous growth, and it is still growing day by day. People worldwide are now more comfortable shopping online than ever before. It is safe to say that ecommerce is the future of shopping. If you are also planning to start your own online business, then...
Not too long ago, mobile devices were used primarily for simple tasks like making calls and sending texts. But today, mobile devices are powerful mini-computers that we use for just about everything, from keeping up with our social media feeds to mobile banking and online shopping. It’s no wonder that mobile traffic has now overtaken...
Scaling a digital marketing agency can be a daunting task. You want to grow your business, but you also don’t want to sacrifice quality or break the bank. In general, it is a sweet spot where you get more clients and can hire more staff, but things can quickly turn south if you’re not careful....
