Predictive keyword research is taking over the traditional keyword research process. And for good reasons! It allows you to forecast trends, get ahead of your competitors, and simply be more prepared for what’s to come. With hundreds of keyword tools available on the market, it can be tough to determine which is best for your...
The global media industry is in a state of constant disruption. New content formats and experiences are being created and supported by well-funded upstarts. At the same time, more traditional media companies attempt to differentiate their offerings from the growing volume of content being rolled out by an increasing number of competitors. Law firms are...
There is no doubt that hidden text can be an effective way to improve your website’s SEO. However, it is also a risky strategy that can result in penalties if you are not careful. Google and other search engines penalize websites that engage in malicious hidden text practices, so it’s crucial to understand how they...
More traffic, more visitors, more traction—it’s what drives most of us to own a website, and you’re no exception. With Google Voice Search, the floodgates of traffic suddenly opened. Now, we all talk to our phones and smart devices like they’re old friends. Imagine a search landscape where voices dictate the rules—that’s the new reality, and you’ve...
Google is on the move with a new Google Web Stories feature that allows businesses to create engaging and interactive stories. This feature has the potential to change how online marketing is done. Today, we will discuss what Google Web Stories are and how you can use them to your advantage. Google Web Stories: Introduction...
Google Autocomplete is a feature within the Google search engine that attempts to predict what you will type next. As an SEO tool, Google Autocomplete can be useful for various purposes, including competitor research, keyword generation, and more. Google Autocomplete is often referred to as Google Suggest. It was first introduced in 2004. Since then,...
Local citations are important for any business that wants to rank well in search engine results, but especially for businesses that rely on local customers. These days, potential customers are more likely to search for businesses online before visiting in person. That means that if your business doesn’t appear in search results, you’re missing out...
Google ads are a great way to promote your business and attract new customers, but only if you write effective ads. Google ads can provide a 200% return on investment (ROI) and boost your website traffic by up to 300%. The most important part of any Google ad is the copy. The right mix of...
Thank you, Bill, for everything. You have made a lasting impact on the SEO industry, and you will be truly missed. The SEO industry will never be the same without Bill Slawski. He was a true pioneer in the field, and his work has left a lasting impact on everyone who knew him. On May...
Looking to boost your online presence? Start with some smart keyword research. Imagine trying to stick out in search results for a vegan ice cream shop. It’s pretty simple: no insights, no progress. Who’s looking up what you offer? When do cravings hit them the most? What most people don’t realize is that deciphering search patterns is crucial—it’s the distinction between...
