Product reviews are key factors that influence brand perception. Your customers’ shared opinions and experiences can either derail your business or accelerate its success. Thus, consumer-focused brands looking to cultivate a positive brand perception should acquire tools and tactics to maximize online reputation. This six-part guide will explore the concept of ratings and reviews in...
One of the most essential features of a website is its page experience. It includes how users feel while using your site, and it has a significant impact on SEO. What is a page experience? Page experience is the perception of how users feel when they interact with your website, including things like loading speed...
Some content pieces are too good to be forgotten. You may be proud of an article, or tutorial and you want to update old content without throwing out the work you’ve already done. Updating old posts with new SEO keywords, links, and multimedia can be very helpful since Google’s SERP favors updated links. Based on...
Page Experience comprises signals that measure users’ experience when they interact with a web page. This assessment goes beyond the quality of the web content and the amount of information the web users can get, evaluating how the users truly feel when they interact with a web page. Google launched this initiative in 2020 and...
Every now and then, Google does a broad Core Update to improve the platform’s efficiency and provide users with the best search results. This has been an ongoing procedure for the last two years. It rolled out the previous Core update in December 2020, and just six months later, it announced that there would be...
In the past few months, you must have seen the acronym, “E-A-T flying around. Although this term has been in the vocabulary of several SEOs for a long time now, since the major Google algorithm update that took place in August 2018, the spotlight has turned to Google’s Expertise, Authoritativeness, and Trustworthiness has been on...
A website owner will make much money and smile at the bank when their page appears on the first page of Google search result (SERP1). There are two ways involved in getting this result: Organically: this requires employing SEO techniques, your site goes up in rankings. It can be expensive when you pay someone to...
Google continues without giving us rest. Thursday, December 3, the search engine announced on Twitter that it was releasing the December 2020 Core Update. A new update of the core of its algorithms that, of course, will affect the volume of organic traffic on websites. This update is like the last ones: confusing and contradictory....
The thing about technology is that it is always evolving. Small changes and big updates happen regularly, continually upgrading and editing the things we use each and every day. While these impacts are usually moderate and even unnoticeable for most people, sometimes bigger changes come that really shake up how we use basic technology and...
E-A-T Ratings Highest quality pages are created to serve a beneficial purpose and achieve their purpose very well. The distinction between High and Highest is based on the quality and quantity of MC, as well as the level of reputation and E-A-T. What makes a page Highest quality? In addition to the attributes of a...
