Data science is a trending topic among modern marketers. And for a good reason – data-driven decisions are superior to their non-data-driven counterparts. The application of data science can augment various areas of digital marketing, including search engine optimization (SEO), and make these processes more effective and less time-consuming. Unlike the old times when SEO...
Scaling in today’s business world means growth in many areas, not just sales. If you’re not keeping up with the competition in all aspects of your business, then you’re falling behind. The same goes for your website and its ranking in search engine results pages (SERPs). Growing your enterprise SEO program is essential to driving...
Picking between National SEO and Local SEO feels a bit like standing at a crossroads, doesn’t it? You know both paths can lead to the growth of your online presence, but which one is the right choice for you? Well, consider this your roadmap. In the universe of search engine optimization (SEO), understanding whether to focus on...
When it comes to SEO and web design, the two should go hand-in-hand. Businesses often invest in a beautiful website design without considering how it will impact their search engine rankings. Or, they’ll add SEO as an afterthought, tacking on keywords and meta descriptions after the site is live. Neither of these approaches is effective....
Search engine marketing (SEM) is a form of digital marketing that helps promote websites by increasing their visibility on search engine results pages (SERPs). SEM includes both SEO (search engine optimization) and paid search activities, such as pay-per-click (PPC) advertising. While SEO is a complex and ongoing process, an SEO audit is a great way...
Today’s business world is more competitive than ever before. To stay ahead of the competition, you must ensure that you stay one step ahead of your competition at all times. With emerging technologies and AI, this is more important than ever. In the digital age, one of the most important aspects of your business is...
If you’re a small business, you may feel like SEO is something that only big companies can afford. But in reality, SEO is just as important for small businesses as it is for large ones. Nearly 74% of shoppers who search online before going into a store do research on things like store location, hours,...
Optimizing content for topical authority is like finding the secret ingredient that sets your website apart. Imagine you’re aiming to become a go-to source in your field; this goal requires focusing on several key areas. Take your SEO to the next level by becoming an expert in your niche—we’ll show you how to grow your topical...
In today’s cutthroat business world, ROI (return on investment) is everything. Business owners need to know that the money they’re putting into their business will give them a positive return. There are a lot of different marketing channels that businesses can invest in, but SEO is one of the most effective and long-term strategies. It...
Growth is important for any business, whether you’re a startup or an established company. Without growth, businesses stagnate and eventually die. Startups need to grow quickly to survive, and established companies need to grow to stay ahead of the competition. Thus, growth by itself is not the issue. The question is: how do you grow?...
