Search engine marketing (SEM) is a form of digital marketing that helps promote websites by increasing their visibility on search engine results pages (SERPs). SEM includes both SEO (search engine optimization) and paid search activities, such as pay-per-click (PPC) advertising. While SEO is a complex and ongoing process, an SEO audit is a great way...
Today’s business world is more competitive than ever before. To stay ahead of the competition, you must ensure that you stay one step ahead of your competition at all times. With emerging technologies and AI, this is more important than ever. In the digital age, one of the most important aspects of your business is...
If you’re a small business, you may feel like SEO is something that only big companies can afford. But in reality, SEO is just as important for small businesses as it is for large ones. Nearly 74% of shoppers who search online before going into a store do research on things like store location, hours,...
Optimizing content for topical authority is like finding the secret ingredient that sets your website apart. Imagine you’re aiming to become a go-to source in your field; this goal requires focusing on several key areas. Take your SEO to the next level by becoming an expert in your niche—we’ll show you how to grow your topical...
In today’s cutthroat business world, ROI (return on investment) is everything. Business owners need to know that the money they’re putting into their business will give them a positive return. There are a lot of different marketing channels that businesses can invest in, but SEO is one of the most effective and long-term strategies. It...
Growth is important for any business, whether you’re a startup or an established company. Without growth, businesses stagnate and eventually die. Startups need to grow quickly to survive, and established companies need to grow to stay ahead of the competition. Thus, growth by itself is not the issue. The question is: how do you grow?...
Most businesses understand the importance of link-building as part of an effective SEO strategy. But many don’t realize that the words you choose for your links, aka “anchor text,” is just as important as the links themselves. The ratio of anchored versus unanchored text links (often called “naked” links) is a critical ranking factor for...
Search engine optimization (SEO) has become insanely competitive. The bar is raised every day as new businesses enter the digital landscape and try to one-up the competition. To stay ahead of the curve, you need to keep up with the latest SEO trends and use them to your advantage. According to Moz, “44% of all...
The demand for content is ever-growing as digital marketing and online exposure continue to increase. In the effort to have enough content, many businesses cut corners by implementing strategies that lack quality. This, in turn, damages the brand image and inhibits customer engagement. There is often tension when businesses must decide if content writing should...
Positive PR and online exposure can do wonders for your website’s SEO. It can help you build credibility, generate organic traffic and introduce new customers to your brand. However, if you don’t have many connections or your brand is still relatively small, you might think getting featured in major publications is out of reach. But...
