In today’s cut-throat business world, it is very important to have an online presence. But, building and maintaining a website is not enough. You need to make sure that it is visible to your target audience. And this is where SEO comes in.
Search engine optimization is a complex and ever-changing process, and it can be difficult to keep up with the latest trends and best practices. On top of that, it can be time-consuming and expensive to do SEO in-house.
Creating an SEO budget and allocating resources can be challenging for businesses, especially small businesses and startups. Outsourcing SEO can be a more affordable option. When you outsource your SEO to a white label SEO company or an agency, you can save money in many ways.
Here’s a breakdown of 8 SEO costs that will change your mind about building an in-house SEO team and help you see the value in outsourcing SEO:
1. SEO Experts
Many businesses prefer to hire in-house SEO experts. But the cost of hiring an experienced SEO specialist or team can be high. The average salary for an SEO Manager in the US is around $80,000 per year. But that’s not all. When you add in the cost of benefits and other overhead expenses, the total cost of an in-house SEO team can be quite high.