As an SEO agency, you are always looking for new clients while trying to keep the ones you have. It’s a tough balancing act, but it’s one that you must maintain if you want to stay in business.
While it is much simpler to keep your current client base happy and on board, rather than trying to constantly get new clients, it can be difficult to do so. However, the cost of acquiring a new client is often far higher than retaining an existing one.
The threat of losing a client is always looming. It could be that they’re not happy with the results you’ve achieved for them, or maybe they’re just looking for a change. But if you want to keep your clients, and keep them happy, there are a few things you can do.
One of the best things you can do is to partner with a reputable white label SEO company. They can provide you with the tools, resources, and support you need to keep your clients happy and reduce the risk of losing them.
5 Ways to Retain More Clients by Partnering With a White Label SEO Company
As we’ve established, the cost of acquiring a new client is often much higher than retaining an existing one. So, if you’re losing clients, it’s likely that you’re losing money.
There are several reasons why your clients may leave you. Here are a few ways a reputable white label SEO company can help you mitigate the risk of losing clients and retain more of them.
1. Insufficiency In Meeting the Promises and Expectations
Most of the time, the primary reason a client leaves is when the SEO agency does not meet their expectations and promises. It might be that the agency couldn’t deliver the results they had promised, or maybe they just failed to meet the client’s expectations in general.
It could be a one-time thing that leads to the client leaving or a build-up of small incidents that eventually escalate. Either way, if you’re not meeting the promises and expectations you’ve set, your clients are likely to leave.
When SEO agencies onboard a new client, they will set some expectations and promises. This could be in the form of a contract, or it could just be an understanding between the two parties. When these expectations are not met, they tend to become destructive for many reasons, including:
It doesn’t matter how hard you tried or what results you got. If they are less than what you promised to your client or what your client was expecting, it will still be seen as a performance failure on your part. This could lead to the client leaving and damage your reputation.
Loss of Trust
When any client signs up with an agency, they put a certain level of trust in them. This is because they are entrusting their business’ success to the agency. If the agency fails to meet the promises and expectations set out, this trust is likely to be broken. Once that trust is lost, it can be very difficult to get it back. Moreover, this could also lead to a loss of confidence, which is something you don’t want.
Let Down Feeling
In business, first impressions are everything. This is especially true when working with a new client. If you don’t meet their expectations from the outset, they’ll likely be left feeling let down. This is because they will have put their faith in you, and you will have failed to deliver. This has more fatal consequences for longer-term projects as the client will have invested more time, energy, and resources into it.
Fortunately, a solution to this problem comes in the form of white label SEO. White label SEO is when an agency outsources its SEO services to another agency. This allows them to focus on other aspects of their business, safe in the knowledge that their SEO is being taken care of by a team of experts.
White label companies specialize in SEO and are therefore more likely to be able to deliver the results you need. They help you deliver on the promises and expectations and help you do it with high quality and faster than you ever could. This is because they have a team of experts who know what they’re doing and can get the job done quickly and efficiently.
They work on strict deadlines and are accountable for their results. This means you can be confident that the work will be delivered on time and to a high standard.
2. Inability to Perfectly With the Client’s Vision and Goals
Partnerships are like personal relationships. Both have high expectations and require an alignment of vision to achieve a common goal. When clients partner with an agency, they have a certain idea or vision of what they want to achieve. It’s the agency’s job to take this vision and turn it into reality.
However, there are times when the agency may not be able to align with the client’s vision perfectly. This could be for a number of reasons, such as:
Different Work Ethics
The agency and the client may have different work ethics. This means that they may have different ideas about what is acceptable and what isn’t. For example, the client may be more laid back and want things to happen in their own time, whereas the agency may be more fast-paced and want to get things done as quickly as possible.
It is very common for the goals of an agency and a client to be different. This is because the agency usually tries to meet its own goals, such as making a profit, whereas the client usually tries to meet their own goals, such as increasing sales or traffic. Sometimes, these goals can conflict with each other, leading to tension and, ultimately, the client leaving.
Most agencies work with multiple clients at the same time. This means that they have to juggle different projects and priorities. However, the client expects the agency to focus solely on their project. This can sometimes lead to tension between the two parties as the client feels like they are not a priority.
When you partner with a white label company, you can be confident that they will align with your vision and goals. This is because they are focused on delivering the results that you want and need. They understand that every client is different and has its own unique requirements. As such, they will tailor their services to meet your specific needs.
Their onboarding process is designed to get to know you and your business. This allows them to understand your vision and goals. Once they clearly understand what you want to achieve, they will put together a plan designed to help you achieve it.
3. Inability to Provide Proof of Results
As an agency, you will live or die by your results. Clients don’t just make payments, but they treat it as an investment expecting to see some returns. If an agency is unable to provide any proof of the results they achieved, the client is likely to leave as they would have no confidence in the agency’s ability to deliver.
This could happen due to two reasons:
Lack of Reporting
One of the main reasons an agency may be unable to provide proof of results is a lack of reporting. If you don’t present timely reports, it gets very difficult for the client to track the progress of a project and see any results that you may have achieved. Timely reporting also allows clients to identify any areas where they need to improve.
Lack of Results
The other reason why an agency may be unable to provide proof of results is a lack of results. This could be due to a number of reasons, such as ineffective strategies, poor execution, or simply bad luck. Whatever the reason, if you’re not getting results, the client is likely to leave.
A white label company can help you overcome both of these problems. Firstly, they will provide you with regular reports that track the progress of your project and show any results that have been achieved. This will allow you to prove to your clients that you are getting results.
Secondly, a white label company is more likely to achieve results due to its expertise and experience. They will have a team of experts skilled in various aspects of digital marketing. This allows them to put together an effective strategy designed to achieve results.
4. Lack of In-House Expertise
It is no secret that digital marketing is a complex and ever-changing field. This means it requires a team of experts skilled in various aspects of digital marketing. However, most agencies lack the in-house expertise to provide this.
This is because digital marketing covers a wide range of disciplines, such as SEO, PPC, social media, content marketing, and web design. It is very rare for an agency to have experts in these disciplines.
Even if an agency has experts in all of these disciplines, they are likely to be spread thin as they will have to work on multiple projects simultaneously. This means they will not be able to give each project the attention it deserves, leading to sub-par results. This would result in the client leaving as they would be unhappy with the results.
A white label company can help you overcome this problem as they will have a team of experts skilled in various aspects of digital marketing. This allows them to put together an effective strategy designed to achieve results.
Not only do they focus on quality, but they have strengths in different digital marketing disciplines. As a result, you can trust them to deliver quality results. For instance, as an SEO agency, you may be able to afford only one or two link builders. But a white label SEO agency will have an entire team of link builders that can get the job done quickly and effectively.
5. Struggling to Maintain Sufficient Revenue
This is a common problem for small agencies as they tend to have a limited number of clients. As a result, they are always under pressure to generate revenue and maintain a profit. They either have to increase their prices or take on more clients to achieve this. However, this is not always possible as they may not have the resources to take on more clients, or their clients may not be willing to pay more.
When clients see that an agency is struggling to generate revenue or maintain a profit, they may start to question the quality of its services. This could lead to them leaving as they would be concerned that the agency is not stable.
Working with a white label company can help you overcome this problem as they can scale their services to meet your needs. This means that you can take on more clients without having to worry about not being able to deliver quality results.
In addition, a white label company is likely to be more profitable than an agency. This is because they will have economies of scale and will be able to generate more revenue per client. As a result, you can maintain a healthy profit margin while still delivering quality results to your clients.
There are several other reasons why an agency may struggle to retain clients. These include a lack of customer service, failing to deliver results, and not having the right team in place. However, these problems can all be overcome by working with a white label company.
Why Choose SEO Vendor As Your White Label SEO Company
As a white label SEO company, SEO Vendor has the experience and expertise to help you retain more clients. We have a team of digital marketing experts skilled in various aspects of SEO, PPC, social media, content marketing, and web design. This allows us to put together an effective strategy designed to achieve results.
We are heavily invested in tech and always stay up-to-date with the latest trends. This means that we can offer our clients the best possible services. Our patent-pending CORE AI technology is the only AI in the SEO space. As our agency partner, you can market this unique selling point to your clients.
We also provide our partners with a dedicated account manager. This gives you someone to contact if you have any questions or need help with anything. In addition, we are able to scale our services to meet your needs. This means that you can take on more clients without having to worry about not being able to deliver quality results.
Please contact us if you want to learn more about how we can help your agency.