Local SEO is one of the most important aspects of search engine optimization for any business. It is a process by which a site can improve its position in the search engine results pages (SERPs) for certain local SEO keywords.
It plays a vital role in helping customers find local businesses online and can be the difference between a potential customer finding your business or going to a competitor. And this is the reason why you need to ensure that your local SEO is on point.
According to Think With Google, “97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.”
Another study from Google says that “4 in 5 consumers use search engines to find local information.”
Moreover, the SEO industry is expected to grow at a compound annual growth rate (CAGR) of 10.1% from 2019 to 2027 to reach $103.07 billion.
This offers a great advantage to businesses willing to expand their clientele by offering local SEO services. Marketing agencies can create local SEO packages to meet their needs and can avail of local SEO white label services from local SEO providers after closing the deal.
Local SEO is no longer an option; it is a necessity. You can leverage this opportunity to drive more sales and revenue for your agency. By working with a reputed white label company, you can maximize your revenue at a fraction of the cost.
What is White Label Local SEO?
Local SEO is a very common term in search engine optimization. It is the process of optimizing a website to rank higher in the search engine results pages (SERPs) for certain local SEO keywords.
Local SEO is helpful in:
- Improving the visibility of a website in local SEO searches.
- Driving local traffic to a website.
- Increasing the chances of conversion through local SEO.
- Building authority and trust.
A company that provides Local SEO services is known as an SEO service provider. When the same company provides Local SEO services to another company or agency under its brand name, it is called the Local SEO white labeling or white label SEO provider.
Many agencies and businesses prefer to white-label local SEO services as it offers a number of advantages, which we will discuss later.
But before that, let’s look at an example to better understand local SEO white label services.
For instance, consider that you are an SEO agency and have a client who wants local SEO services. You can either do the work yourself or outsource it to a local SEO white label company.
In the first case, you will have to spend time, money, and resources on local SEO, which could be used for other revenue-generating activities. Moreover, you will also have to manage and monitor the Local SEO campaigns, which can be very time-consuming.
If you outsource Local SEO to a white label company, they will handle all the work and deliver the results to you. All you have to do is present the results to your client under your own brand name. This way, you can focus on other important aspects of your business and generate more revenue.
Why Do You Need White-Label Local SEO?
It is a powerful marketing tool that can help businesses in many ways.
Moreover, local markets are becoming more competitive with each passing day. Local businesses are utilizing every opportunity to beat their competitors.
In such a scenario, businesses need to have a strong local SEO presence. And this is where local SEO white label services can be of great help. You can include local SEO packages in your service offerings and hire local SEO white label providers to fulfill your commitments. There are many advantages of local SEO white label services, which we will discuss now.
Here’s how white-label local SEO can help you:
Build And Strengthen Your Online Presence
Businesses need to have a strong online presence to be competitive in today’s market.
Local SEO helps you achieve this by improving your visibility in local SEO searches. When customers search for local SEO keywords related to your business, they are more likely to find you if you have a strong local presence.
Moreover, local SEO also helps you build authority and trust. When customers see your business listed on the top of local SEO searches, they will automatically perceive you as an authority in your field. This will help you build trust and credibility, which are very important for any business.
Attract Targeted Traffic
Local SEO enables you to target customers in your locality, which is a very important factor in increasing conversions. Local SEO searches result in purchases 28 percent of the time. As you can see, the conversion rate is very high.
Moreover, local SEO also helps you build better relationships with your customers. Customers who find you easily online will be more likely to do business with you. This is because local SEO makes it easy for customers to find your contact information, business hours, and even directions to your store.
Thus, local SEO not only helps you attract targeted traffic but also helps you build better relationships with your customers.
Generate Qualified Leads
Lead generation is very important for any business. Local SEO helps you build and strengthen your online presence. When customers see your business listed on the top of local SEO searches, they will automatically perceive you as an authority in your field. This will help you generate qualified leads because customers will be more likely to do business with an authority figure.
Gain First-Page Rankings
Local SEO can help you gain first-page rankings on local SEO searches. This is important because 92 percent of searchers will opt for businesses listed on the first page of local SEO results.
White label local SEO providers can help you achieve desired results by helping you with:
- Content creation
- Business listing
- Keyword research
- On-page optimization
- Link building
- Reputation management
Build Authority And Trust
When customers see your business listed on the top of local SEO searches, they will automatically perceive you as an authority in your field. This will help you build trust and credibility, which are very important for any business.
A study shows that 97 percent of customers say that reviews influence their purchase decisions. Local SEO can help you build credibility by managing customer reviews on various platforms, including Google.
In addition to reviews, optimizing landing pages is also a crucial task. Local SEO can help you optimize your landing pages by inserting local keywords, publishing testimonials, and displaying certifications & accreditations. All these activities will help boost your reputation as a credible local SEO provider.
What are the Different Services You Get Under a White Label Local SEO Package?
Let’s take a look at the different services offered by white-label local SEO providers.
1. Business Listing Management
One of the most important Local SEO strategies is business listing management. You must list your business on popular directories and platforms, such as Google My Business, Yelp, Yellow Pages, and Foursquare.
In addition to directories, you also need to list your business in local directories, such as the Chamber of Commerce and Better Business Bureau. Local SEO providers can help you with all these listing tasks.
2. Content Creation
Whether it’s a blog post, press release, or social media update, your content must be relevant, engaging, and keyword-rich. Local SEO providers can help you create high-quality content to attract targeted traffic and generate leads.
3. On-Page Optimization
It involves optimizing your website for local SEO. This can be done by optimizing your title tags, Meta descriptions, header tags, and images. Local SEO providers can help you with all these tasks.
4. Link Building
Local SEO providers can help you build high-quality links from authority websites. This will help you improve your local SEO rankings and your organic SEO rankings.
5. Reputation Management
Local SEO providers can help you manage your online reputation by monitoring customer reviews and responding to them promptly.
6. Off-Page Optimization
Off-page optimization is another local SEO strategy that involves optimizing your website for local SEO. Backlink building, social media optimization, and directory submission are some of the most important off-page optimization activities.
Off-page optimization includes:
- Brand citations
- Website loading speed
- User experience
- Mobile responsiveness
Let’s take an example to understand better local SEO and how a white label company can help.
Suppose you have a client that owns a hotel ‘Comfort Inn’ in Los Angeles. Here’s how a white-label local SEO provider can help your client with local SEO:
Google My Business Page Listing
The local SEO provider will list the client’s business on Google My Business. This will help the hotel to appear in Local SEO searches and also in the Google Maps listings.
Citation means listing your business on local directories. The local SEO provider will list the client’s hotel on popular local directories, such as the Chamber of Commerce and Better Business Bureau.
The local citation includes information like:
- NAP (Name, Address, Phone Number)
- Business hours
- Business description
- Payment methods
- Products and services
- Website URL
There are two types of citations:
Structured citations: These are the citations that include NAP. Local directories and Google My Business listings are some examples of structured citations.
Unstructured citations: These are the citations that don’t include NAP. Social media profiles and blog posts are some examples of unstructured citations.
The local SEO provider will help the client to get both types of citations for his hotel business.
They will create high-quality content for the hotel’s website, blog, and social media platforms. The content will be relevant, engaging, and keyword-rich. This will help the hotel to attract targeted traffic and generate leads.
Content creation will also include:
- Web Page Content: They will help the client to create keyword-optimized web page content for his hotel website.
- Blog Posts: They will also help the client to create blog posts for his hotel website. The blog posts will be relevant, engaging, and keyword-rich.
- Press Releases: They will help the client to create press releases for his hotel business. The press releases will be optimized for Local SEO.
- Social Media Updates: They will also help the client to create social media updates for his hotel business. The updates will be relevant, engaging, and keyword-rich.
Customer Reviews & Testimonials
Customer reviews and testimonials are an important ranking factor in Local SEO. The local SEO provider will help the client to get customer reviews and testimonials for his hotel business.
They will also help the client to respond to customer reviews promptly. This will help the client to improve his hotel’s Local SEO ranking.
Campaign Analysis & Restructuring
The Local SEO provider will also help the client to track the progress of his Local SEO campaign. They will provide monthly reports that include metrics like website traffic, organic search ranking, Local SEO ranking, and lead generation. They will also help the client to restructure his Local SEO campaign if required.
Campaign analysis and restructuring deals with:
- Analyzing website rankings for selected keywords.
- Managing business listings and analyzing traffic from these listings.
- Responding to reviews across all platforms.
- Analyzing brand mentions and measuring the impact of these mentions on the business.
- Assessing statistics related to SERP rankings, reach & engagement, etc.
- Analyzing backlinks and looking for new opportunities to build authority.
What Are the Benefits of Working With a White-Label Local SEO Provide?
There are many benefits of working with white-label Local SEO providers. Some of these benefits are:
White label Local SEO services are very cost-effective. When you outsource local SEO to a white label company, they will handle all the work and deliver the results to you. All you have to do is present the results to your client under your own brand name.
This way, you can focus on other important aspects of your business and generate more revenue.
2. Access to Local SEO Experts
When you outsource Local SEO to a white label company, you get access to local SEO experts. These experts have years of experience in local SEO and know how to get the best results.
3. Save Time and Money
When you outsource local SEO to a white label company, you save a lot of time and money. You don’t have to spend time and money on training your employees or managing the local SEO campaign.
4. Increased Flexibility
Outsourcing local SEO to a white label company gives you more flexibility. You can do it easily if you want to scale up or down the Local SEO campaign.
5. Focus on Your Core Business Activities
You can focus on your core business activities when you outsource local SEO to a white label company. You don’t have to worry about the Local SEO campaign.
6. Get Local SEO Results Quickly
You can get results quickly by outsourcing local SEO to a white label company. The local SEO experts will help you to achieve the desired results in a short period of time.
7. Get Local SEO Services at a Fixed Price
You can get local SEO services at a fixed price by working with a white-label local SEO provider. This will help you to budget your local SEO campaign easily.
8. No Long-Term Contracts
White-label local SEO providers don’t require you to sign a long-term contract. You can work with them on a project-by-project basis.
9. Free Local SEO Assessment
Most white-label local SEO providers offer a free local SEO assessment. This assessment will help you understand your business’s local SEO needs.
10. Local SEO Strategies that Work
White-label local SEO providers use Local SEO strategies that work. They know how to get the best results for your local SEO campaign.
Hiring a White-Label Local SEO Provider
There are many white-label local SEO providers in the market. But not all of them are good. You should take some time to research and find a good white-label local SEO provider.
Here are a few tips that will help you to find a good white-label SEO provider:
1. Check the Provider’s Local SEO Portfolio
When looking for a white-label SEO provider, you should check their local SEO portfolio. This will give you an idea about the quality of their work.
2. Read Reviews
You should read their reviews to get an idea about the quality of their services. You can find local SEO provider reviews on Google, Yelp, and other sites.
3. Check the Provider’s Local SEO Case Studies
Another way to assess the quality is to check their local SEO case studies. Local SEO case studies will give you an idea about how the provider has helped their clients achieve local SEO success.
4. Ask for References
You should ask for references. A good white-label local SEO provider will be happy to provide you with references. You can contact the references and ask them about their experience with the provider.
5. Compare Local SEO Quotes
You should compare local SEO quotes from different white-label SEO providers. This will help you to find a good deal.
6. Check the Provider’s Local SEO Guarantees
Some white-label SEO providers offer guarantees. You should check the guarantee before hiring one.
7. Check Their SEO Pricing
You should check the provider’s pricing before hiring them. Some white-label local SEO providers charge more than others. But, you should not base your decision solely on price.
8. Ask for a Trial
Some white-label SEO providers offer trials. You should ask them for a trial before hiring them. This will help you to assess the quality of their services.
There are many benefits of outsourcing local SEO to a white label company. White label local SEO providers offer many services to help you improve your local SEO campaign.
You should take some time to research and find a good white-label local SEO provider. A good white-label local SEO provider will help you to achieve the desired results in a short period of time.
If you are looking for a good white label local SEO provider, you can check out our local SEO packages. Our local SEO packages are divided into two categories: Local SEO and Advanced Local SEO. Both are backed by our patent-pending CORE AI technology that distinguishes are from all other white-label SEO providers.
If you have any questions, please feel free to contact us. We will be happy to help you.