Detailed Guide to White Label Online Reputation Management in 2022

Long gone are the days when “jack of all trades, master of none” was an acceptable business model.

In today’s business world, where rapid technological change is the norm and the digital landscape is constantly evolving, you need to be an expert in your field to survive and thrive. Businesses that don’t have the expertise or resources to keep up with the latest changes are at a serious disadvantage, especially when it comes to online reputation management.

The good news is that there is a solution for businesses who want to stay ahead of the curve without breaking the bank: White Label Companies. White Label Companies are third-party service providers who offer their expertise and resources to other businesses, typically being part of the same company.

This is a great solution for businesses that outsource their online reputation management but don’t want to sacrifice quality or control.

In this guide, we’ll take a look at what White Label Online Reputation Management is, how it works, and some of the benefits and drawbacks of using this service.

What is White Label Online Reputation Management?

White Label Online Reputation Management (WLORM) is a service offered by third-party companies to manage the online reputation of other businesses. The service is typically provided by being part of the same company, which allows the business to outsource its online reputation management without sacrificing quality or control.

WLORM companies offer various services, but the most common are monitoring and managing online reviews, social media management, and crisis management. These services can be customized to meet the specific needs of each client.

Let’s break it down even further to get a better understanding.

What is Online Reputation Management?

Online reputation management (ORM) is the process of monitoring, managing, and responding to online reviews and mentions of a company or individual.

It’s important to note that ORM is not about censoring negative reviews or hiding them from potential customers. ORM is about ensuring that positive ones balance negative reviews and that all reviews are accurate and reflect the true nature of the company or individual.

ORM is a proactive and reactive approach to managing online reputations. The proactive part involves ensuring that positive reviews and mentions outweigh the negative ones. The reactive part involves responding quickly and effectively to negative reviews and mentions.

What Are The Benefits of Online Reputation Management For Small Businesses

There are many benefits of white-label online reputation management. Here’s how online reputation management can help businesses:

Builds trust with potential customers: By ensuring that all reviews and mentions are accurate and reflect the company’s true nature.

Improves search engine ranking: By ensuring that positive reviews and mentions outweigh the negative ones.

Gives businesses control over their online reputation: They can decide what information is displayed about them online and how they want to respond to negative reviews and mentions.

Helps businesses avoid crises: By monitoring for potential problems and responding quickly and effectively to negative reviews and mentions.

How Do White Label Companies Work?

White label companies offer their expertise and resources to other businesses, typically under the guise of being part of the same company.

This allows businesses to outsource their online reputation management without sacrificing quality or control. White label companies usually specialize in online reputation management, such as monitoring and managing online reviews, social media management, and crisis management.

White label companies typically offer their services on a subscription basis, which means that businesses only pay for the services they need and can cancel at any time. This makes white label services an affordable and flexible solution for businesses of all sizes.

What Are White Label Online Reputation Management Solutions?

White label online reputation management solutions can be services or products offered by a white label company that any reseller can rebrand and sell to their clients. White label solutions are often softwares that help businesses monitor and manage their online reputation. Still, they can also be services like review responses fulfilled by a white label team.

For instance, you’re a web design company that doesn’t offer online reputation management services. But you have a client who wants to add ORM to their package. You can reach out to one of the white label providers on your list and purchase a white label solution that you can then rebrand and sell to your client.

Talking about the white label online reputation management software, it is a completely rebrandable software that offers a variety of features that help businesses monitor and manage their online reputation.

People often get confused between software and services.

White Label Online Reputation Management Services: These are the ones that are fulfilled by a team of experts, and you can rebrand and sell them to your clients. This includes tasks such as review response, social media monitoring, etc.

White Label Online Reputation Management Software: This is software that you can rebrand and sell to your clients. This software offers a variety of features that businesses can use to monitor and manage their online reputation.

How Reselling White Label Online Reputation Management Solutions Can Help Your Agency Grow?

White label online reputation management solutions offer big advantages to your marketing agency and your clients.

As an agency, you can focus on what you’re good at – marketing and selling your services – and leave the technicalities to a team of experts. White label ORM also gives you the opportunity to add a valuable service to your repertoire without making a big investment in time or money.

White label online reputation management solutions offer your clients the peace of mind that comes with knowing their reputation is in good hands. White label services also give them the flexibility to choose the level of service they need, saving them money.

Here are a few reasons why hundreds of marketing agencies are opting for white-label online reputation management solutions:

Gain More Clients

As a marketing agency, your expertise lies in marketing, not ORM. However, that doesn’t mean you can’t offer ORM services to your clients. With the help of a reputed white-label provider, you can expand your service offerings and attract new clients.

We have seen that most clients tend to look for an agency that can offer a one-stop solution for all their marketing needs. By adding ORM to your service mix, you can become that one-stop solution for your clients and win more business.

Here’s how you can expand your clientele by adding an online reputation management service to your portfolio:

Online Reputation Affects All Businesses 

Whether big or small, every business relies on its online reputation to some extent. A study conducted by Harvard Business School found that a 1-star increase in Yelp ratings lead to a 5-9% increase in revenue.

This means that ORM is not just for businesses with a bad reputation. In fact, even businesses with a good reputation need to actively manage and monitor their online presence to maintain their good reputation.

Business Owners Don’t Have Enough Times To Manage Their Online Reputation

Managing a business is time-consuming, and most business owners don’t have the time or resources to actively manage their online reputation. This is where you can step in and offer your ORM services.

By offering ORM services, you can tap into this vast market and generate more leads for your agency.

Rapid Growth in White Label Online Reputation Management

The white-label online reputation management industry is growing rapidly. The industry is expected to grow from $2.4 billion in 2020 to $10.6 billion by 2025, at a compound annual growth rate (CAGR) of 32.8%, according to a report by MarketsandMarkets.

This rapid growth presents a great opportunity for marketing agencies to get in on the action and start offering ORM services to their clients.

Allows You to Focus on What You’re Good at

This is where white-label online reputation management solutions come in handy.  With the help of a white label provider, you can offer ORM services to your clients without worrying about the technicalities. You can focus on what you’re good at – marketing your services – and leave the ORM to the experts.

White label providers will take care of all the heavy lifting, from monitoring your clients’ online presence to responding to negative reviews, so you can focus on growing your business.

Easy Integrations

Most white label providers offer easy integrations with your existing tools and systems. This way, you can easily add ORM services to your portfolio without investing in new tools or systems.

Additionally, most white label providers offer a seamless experience for your clients. Your clients will never know that you’re using a white-label service. As far as they’re concerned, the ORM services are being provided by your agency.

Boost Revenue and Margins 

White label online reputation management solutions offer a great opportunity for marketing agencies to boost their revenue and margins.

With the help of a white label provider, you can offer ORM services to your clients at a fraction of the cost of building your own ORM solution. This way, you can boost your margins and generate more revenue for your agency.

Things to Consider While Choosing White-Label Online Reputation Management Solutions

It is very important to understand that not all White-Label Online Reputation Management solutions are created equal. While there are many providers out there, only a few of them can offer the quality and features you need to deliver the best results for your clients.

Here are a few things to consider while choosing the right white label online reputation management solutions:

Monitoring Capabilities 

One of the most important things to look for in a white-label online reputation management solution is the ability to monitor your clients’ online presence 24/7. This way, you can quickly identify and respond to any negative reviews or mentions of your clients.

You should look for a provider that offers comprehensive monitoring capabilities. This way, you can be sure that you’re getting the most accurate and up-to-date information about your clients’ online reputation.

Reporting Capabilities 

Another important thing to look for in a white-label online reputation management solution is robust reporting capabilities. This way, you can easily track your clients’ progress and show them the results of your efforts.

You should look for a white label provider that offers custom reports. This will help you generate reports tailored to your client’s specific needs and requirements.

Response Management 

You need to be able to quickly and easily respond to negative reviews and mentions of your clients. This is why it’s important to look for a white label online reputation management solution that offers response management capabilities.

With the help of a white label provider, you can quickly and easily respond to negative reviews and mentions. This way, you can protect your clients’ online reputation and prevent further damage.

Pricing

One of the most important things to consider while choosing white-label online reputation management solutions is pricing. You need to be sure that you’re getting the best value for your money.

You should also ask for flexible pricing options. This will allow you to adjust your budget to accommodate your clients’ specific needs and requirements.

Reselling White Label Online Reputation Management Solutions

White label online reputation management solutions are offered by providers as a product or service. However, some providers resell white label ORM solutions.  If you’re interested in reselling white-label online reputation management solutions, you should look for a provider that offers a reseller program. This way, you can access the white label provider’s ORM solutions at a discounted price.

But before you go ahead and do that, you need to understand the different services that you can offer under ORM. Here’s a quick overview of the different types of ORM services that you can offer to your clients:

Review Management 

This involves managing and responding to online reviews of your clients. Generally, white label providers offer review management services as a product. However, you can also offer this service as a standalone service.

To offer this service, you need to understand how to manage and respond to online reviews. You should also have a system to track and monitor your clients’ online reputations.

Social Media Management 

This involves managing and monitoring your clients’ social media accounts.  You need to have a good understanding of social media marketing to offer this service. You also need to ensure that your white label partner provides you with the right tools and resources to manage your clients’ social media accounts.

Online Reputation Repair 

If your clients have a negative online reputation, you can offer them online reputation repair services. This involves removing negative reviews and mentions of your clients from the internet.

Online Reputation Audit

Reputation audit services involve conducting a detailed analysis of your client’s online reputation. You need to have a good understanding of online reputation management and access to different tools and techniques. Make sure that your white label partner provider has the right tools and resources to conduct a reputation audit.

Steps to Get Started with White Label Online Reputation Management

The first step is to identify a white label provider that offers online reputation management solutions. Many white label providers offer ORM solutions. However, not all of them are created equal.

You need to take your time to evaluate different white label providers and choose the one that best suits your needs. Once you’ve found a white label provider, the next step is to sign up for their services. Generally, white label providers offer ORM solutions as a product or service.

If you’re interested in reselling white label online reputation management solutions, you should look for a white label provider that offers a reseller program. This way, you can get access to the white label provider’s ORM solutions at a discounted price.

The next step is to create your account with the white label provider. Once you’ve created your account, you’ll be given access to the white label provider’s ORM solutions.  You need to start offering white label online reputation management services to your clients. To do that, you need to have a good understanding of online reputation management.

If you’re not sure where to start, you can always ask your white label provider for help. They can provide you with the resources and training that you need to get started.

Get Started Today

White label online reputation management is a great way to expand your business. It’s a simple and effective way to offer ORM solutions to your clients.

If you’re not sure where to start, we suggest that you sign up for a white label provider that offers ORM solutions.

We at SEO Vendor, offer white label online reputation management solutions. If you’re interested in our white label ORM solutions, feel free to contact us today. We’ll be more than happy to help you get started.