SEO has been around for quite some time now and is no longer a new concept. 89% of marketers say that SEO is important to the success of their marketing campaigns.
Unsurprisingly, 93% of online experiences begin with a search engine, which means all businesses, no matter their size, invest in SEO services to ensure their website is visible to potential customers.
SEO for websites with limited pages is less complex than for upmarket companies with thousands of pages on their website. Search engine optimization for enterprises is a different ball game altogether and requires the expertise of an enterprise SEO expert.
What Is Enterprise SEO?
Enterprise SEO is optimizing a website for search engines to earn higher web traffic levels and improve the visibility of enterprise-level websites. The enterprise SEO process generally includes keyword research, on-page optimization, and link building/earning tactics, among other strategies.
Enterprise SEO is focused on improving organic presence and revenue for larger companies with complex websites. These businesses have a higher number of web pages, products, and locations, which can present unique challenges when it comes to optimization.
In simpler terms, businesses that require enterprise SEO include:
- Businesses operating in multiple locations both nationally and internationally
- Websites with 10,000 pages or more
- Businesses generating an annual revenue of over $1 billion
- Businesses having multiple subdomains or websites
- Fortune 500 and Fortune 1000 companies
For instance, Coca-Cola is a business that requires enterprise SEO. The company has over 500,000 pages on its website. Searching “Coca-Cola” on Google returns nearly 1 billion results. Coca-Cola also has over 500 locations worldwide, which is another factor that enterprise SEO must consider.
This is just a small snapshot; enterprise SEO can be applied to any business that considers itself “big”.
How Is Enterprise SEO Different?
The main difference between enterprise SEO and traditional SEO is the scale. Enterprise-level businesses have larger budgets, more resources, and a higher volume of web traffic. This scale requires a more sophisticated and comprehensive SEO strategy.
Traditional SEO tactics might not be enough to improve the visibility of enterprise-level websites. In enterprise SEO, businesses must focus on the big picture and the details. This means enterprise SEO campaigns are more complex and require higher expertise.
For instance, an enterprise SEO campaign might focus on improving the visibility of a website in multiple countries. This would require research into the different search engines used in each country and the keywords that are most popular in each region. The enterprise SEO campaign would also need to consider the different language barriers and how to overcome them.
Why Is Enterprise SEO Important?
There are many reasons why enterprise SEO is essential. The most important reason is that enterprise SEO can help improve the visibility of your website, which can lead to more web traffic and potential customers.
It is important as strategies that work for smaller businesses might not work for enterprise-level businesses. A one-size-fits-all SEO approach will not work in enterprise SEO. Each enterprise SEO campaign is unique and must be tailored to the specific needs of the business.
Moreover, big organizations face big challenges, which their enterprise SEO strategy needs to address. These challenges can be in the form of a large number of web pages, multiple websites, or international locations. Without an enterprise SEO strategy, these challenges can quickly become roadblocks that prevent the website from ranking well in search engines.
What Are the Benefits of Enterprise SEO?
Enterprise SEO can provide many benefits to enterprise-level businesses, which can include:
Dominating Search Engine Page Results (SERP) For Products & Services
A study conducted by BrightEdge showed that enterprise businesses that focused on SEO had a 53% higher chance of appearing on the first page of SERP results compared to enterprise businesses that did not focus on SEO. Google also states that a relevant search influenced 39% of purchasers.
This means that businesses, especially enterprise-level businesses, need to focus on SEO to improve their visibility in SERP results, and that is where enterprise SEO comes in. Enterprise SEO can help enterprise businesses dominate SERP results for their products and services.
Reaching New Customers & Markets
Enterprise SEO can help improve the visibility of your website in search engine results, which can lead to more web traffic and potential customers.
Moreover, enterprise SEO can help businesses target specific markets and regions. This is because enterprise SEO campaigns can be designed to target specific countries, regions, or even cities. This means that businesses can use enterprise SEO to reach new markets that they might not have been able to reach before.
Improving Brand Awareness & Recognition
Enterprise businesses need to be visible to potential customers to generate sales.
As compared to other marketing channels, enterprise SEO can be more effective in improving brand awareness and recognition. This is because enterprise SEO can help improve the visibility of your website and that is where potential customers will learn about your enterprise business.
Moreover, enterprise SEO can help enterprise businesses build trust with potential customers. This is because enterprise businesses that provide helpful and relevant information are more likely to be trusted by those potential customers.
Custom Technical SEO Solutions to Help Excel in Competitive Space
As enterprise businesses need to focus on SEO to improve their visibility in SERP results, they must also consider the different language barriers and how to overcome them.
This is where an enterprise SEO expert can help. Enterprise SEO experts can provide custom technical SEO solutions that can help enterprise businesses excel in the competitive space.
For instance, enterprise SEO experts can help businesses create multilingual content, which can help them target new markets and reach new customers.
Moreover, enterprise SEO experts can help businesses improve their website’s technical SEO. This is because enterprise businesses usually have large websites with multiple web pages. As such, they need to ensure that their website’s technical SEO is up to par to rank well in search engine results.
Staying on Top Of Core Algorithm Updates
Keeping up with Google’s algorithm updates is important for enterprise businesses. This is because Google frequently updates its algorithms, which can impact enterprise businesses negatively if they are not prepared for the changes.
An enterprise SEO expert can help businesses stay on top of core algorithm updates. This is because enterprise SEO experts would be familiar with the latest algorithm updates and how they can impact enterprise businesses.
Moreover, enterprise SEO experts can help businesses create a plan to respond to algorithm updates. This is because enterprise businesses need to be prepared for the possibility of their website being affected by an algorithm update.
What Is the Difference Between Enterprise SEO and Traditional SEO?
Enterprise SEO is different from traditional SEO in a few ways.
First and foremost, enterprise businesses need to focus on reputation management. This is because enterprise businesses are more likely to attract negative PR than traditional businesses.
As such, enterprise businesses need to have a plan in place to deal with negative PR. This is where enterprise SEO comes in. Enterprise SEO can help enterprise businesses improve their online reputation by pushing down negative search results.
According to Edelman Trust Barometer, “84% of enterprise decision-makers don’t trust what they read about companies online.” This means that enterprise businesses must be extra careful about their online reputation.
Enterprise SEO experts can help businesses create positive online content, which can help to push down negative search results. Moreover, enterprise SEO experts can also help enterprise businesses monitor their online reputation. This is because enterprise businesses need to be aware of what is being said online.
Another difference between enterprise SEO and traditional SEO is scalability. Scalability is the major difference between enterprise SEO and traditional SEO. When it comes to enterprise SEO, you’re not optimizing a few pages on a small business website but a large enterprise website with thousands of pages. So enterprise SEO strategies must be scalable.
Automation and workflow management are essential for enterprise SEO success. This is because enterprise businesses need to scale up their SEO efforts to rank higher in search engine results.
Manage Multiple Sites and Subdomains
Enterprise SEO and traditional SEO differ in the fact that enterprise businesses need to focus on multiple sites and subdomains. This is because enterprise businesses usually have multiple websites with different types of content.
As such, enterprise businesses need to focus on managing multiple sites and subdomains. Enterprise SEO experts can help enterprise businesses manage multiple sites and subdomains.
Last but not least, enterprise businesses need to focus on keyword cannibalization. Keyword cannibalization is a major issue for enterprise businesses. This is because enterprise businesses have multiple websites with different types of content.
As such, enterprise businesses need to be careful about keyword cannibalization. Enterprise SEO experts can help enterprise businesses avoid keyword cannibalization. They have the experience and knowledge to help enterprise businesses succeed in the enterprise SEO space.
What Services Does Enterprise SEO Entail?
Enterprise SEO is a complex and comprehensive process. Enterprise businesses need to partner with an enterprise SEO agency that can provide them with the following services:
Technical SEO is the process of optimizing your enterprise website for search engines. This includes improving your website’s infrastructure, making sure your website is accessible to search engines, and improving your website’s code.
Enterprise SEO experts have the technical expertise to improve your enterprise website’s infrastructure and make sure your website is accessible to search engines. They can also help you improve your website’s code.
Some of the tasks involved in technical SEO include:
- Fixing broken links
- Implementing canonicals
- Improving website speed
- NLP and ML opportunities
Data-Driven SEO Strategy
Data-driven SEO strategy is where enterprise businesses must collect and analyze quantitative and qualitative data. This data can help enterprise businesses create an SEO strategy tailored to their needs. It ensures that enterprise businesses make changes that lead to increased revenue based on real data.
SEO experts can help enterprise businesses collect and analyze data. They can also help enterprise businesses create a data-driven SEO strategy.
We are obsessed with data-driven strategies at SEO Vendor. We use our patent-pending CORE AI technology to collect and analyze data. This data is then used to help enterprise businesses create an SEO strategy that is tailored to their needs.
Link-building is the process of acquiring links from other websites. These links can help enterprise businesses rank higher in search engine results.
When it comes to enterprise SEO, link-building is a very important part of the process. Links are one of the most important ranking factors for enterprise businesses. Around 74% of marketers believe brand mentions impact search rankings.
Since Google’s requirements for link-building continue to evolve, enterprise businesses need to be careful about the links they acquire. Enterprise SEO experts have the experience and knowledge to help enterprise businesses build high-quality links.
How to Choose the Right Enterprise SEO Expert for Your Business?
Now that you know what enterprise SEO entails, it’s time to choose the right enterprise SEO expert. Here are a few tips to help you choose the right enterprise SEO expert:
1. The enterprise SEO expert must have experience working with enterprise businesses.
2. They should offer a comprehensive enterprise SEO solution.
3. They must have a data-driven approach to enterprise SEO.
4. Make sure the enterprise SEO expert strongly focuses on link-building.
5. They must have a team of experts who are up-to-date with the latest enterprise SEO trends.
At SEO Vendor, we have a team of enterprise SEO experts who are up-to-date with the latest enterprise SEO trends. We offer a comprehensive enterprise SEO solution that is tailored to the needs of enterprise businesses. And most importantly, we have a data-driven approach to enterprise SEO.
If you’re looking for an enterprise SEO agency that can help you enhance your corporate image, contact us today.