Most businesses understand the importance of link-building as part of an effective SEO strategy. But many don’t realize that the words you choose for your links, aka “anchor text,” is just as important as the links themselves. The ratio of anchored versus unanchored text links (often called “naked” links) is a critical ranking factor for...
Search engine optimization (SEO) has become insanely competitive. The bar is raised every day as new businesses enter the digital landscape and try to one-up the competition. To stay ahead of the curve, you need to keep up with the latest SEO trends and use them to your advantage. According to Moz, “44% of all...
The demand for content is ever-growing as digital marketing and online exposure continue to increase. In the effort to have enough content, many businesses cut corners by implementing strategies that lack quality. This, in turn, damages the brand image and inhibits customer engagement. There is often tension when businesses must decide if content writing should...
Positive PR and online exposure can do wonders for your website’s SEO. It can help you build credibility, generate organic traffic and introduce new customers to your brand. However, if you don’t have many connections or your brand is still relatively small, you might think getting featured in major publications is out of reach. But...
It is 2022, and the SEO landscape has changed dramatically. The days of black hat techniques and link buying are over. Google has finally caught up with the times, and Quality Score is now the primary ranking factor. What does this mean for you and your business? If you want to stay ahead of the...
Businesses of all sizes realize the importance of Search Engine Optimization (SEO). It is now more important than ever for businesses to ensure their website is optimized for search engines. However, with so many different ranking factors and algorithm updates, it can be difficult to keep up with the latest SEO best practices. That’s where...
Google Autocomplete is a feature within the Google search engine that attempts to predict what you will type next. As an SEO tool, Google Autocomplete can be useful for various purposes, including competitor research, keyword generation, and more. Google Autocomplete is often referred to as Google Suggest. It was first introduced in 2004. Since then,...
We’ve all seen them, and most of us have been frustrated by them at one point or another. CAPTCHAs, those squiggly lines of text that you have to enter before you can submit a form or leave a comment, are designed to stop bots from spamming websites. But they can also be a major barrier...
Local citations are important for any business that wants to rank well in search engine results, but especially for businesses that rely on local customers. These days, potential customers are more likely to search for businesses online before visiting in person. That means that if your business doesn’t appear in search results, you’re missing out...
As a content marketing ninja, you know that SEO reach is important for your content. However, you might not be using keyword research to your advantage. Keyword research identifies which phrases are used on search engines when people are looking for information, products, or services. By understanding these keywords, you can optimize your content to...
