Researching keywords for YouTube is not just about figuring out what people are searching for but also understanding how their search patterns change over time. Today’s customer journeys are much more complex, with several touchpoints and platforms influencing purchase decisions.
To ensure your content is seen and shared by the right audience, you need to use data to anticipate what terms people are likely to search for in the near future.
YouTube’s keyword research tool allows you to do just that. With recent updates by YouTube, the tool has got even better. It can now provide valuable search insights and provide predictive search queries related to your topic.
The tool also lets you know how much competition there is for a certain keyword and whether it is worth targeting. You can also use it to refine your content strategy and make sure you are focusing on the keywords that will generate maximum engagement from your target audience.
But that’s not our goal here. We want to use YouTube’s keyword research tool to uncover those hidden gems—the keywords that aren’t being targeted yet but have the potential to drive significant traffic to your content.
This is where predictive search queries come in handy. They are based on recent trends and can show you what terms people are likely to start searching for in the coming days or weeks.
What Is Predictive SEO?
Predictive SEO is a technique used to predict what words and phrases your target audience will use in the future. It involves analyzing data from past searches and using machine learning to uncover keyword trends that are likely to emerge in the near future.
This way, you can get ahead of the competition and focus your content on the keywords that have a higher probability of being searched in the future.
Using YouTube’s keyword research tool for predictive SEO can help you to identify the keywords that will drive maximum engagement from your target audience. It’s a powerful way to make sure that your content is seen by the right people at the right time.
What Is YouTube Search Insights?
YouTube Search Insights is a tool that provides valuable keyword data to help you optimize your content strategy. It helps you uncover search trends and anticipate what terms people will search for in the near future.
It was launched in November 2021 as part of a limited test period and is now available to all channels.
YouTube Search Insights is built to assist with content planning by providing data you can use to create more relevant content. It also helps you discover seasonal trends and identify the keywords that have the potential to drive maximum engagement from your target audience.
Moreover, by looking up keywords, you can get data on what the broader YouTube audience is searching for. It is capable of generating insights for any specific audience or location and helping you to optimize your content for maximum reach.
If a keyword shows a high search volume, but there are relatively few relevant results, YouTube Search Insights will call it out as a content gap—a prime opportunity to supply your audience with content they’re not getting enough of.
Data in Search Insights is based on what users have searched for in the last 28 days. You can create a whole content strategy around targeting keywords that have content gaps.
How to Access YouTube Search Insights?
Search Insights is located within the Research tab in YouTube Studio on the desktop. You can access it by logging into YouTube Studio and clicking on Analytics in the left-hand navigation menu. Navigate to the ‘Research’ tab from there.
Under research, you’ll find 3 different tabs which can be used to access Search Insights data:
- Searches across YouTube
- Your viewer’s searches
Let’s take a closer look at each of these tabs:
Searches Across YouTube
This tab provides keyword data related to the searches being conducted across all of YouTube. It’s great for getting an idea of what kind of content is trending and can help you identify potential keywords to target.
How to generate keyword ideas using this?
It is very easy to use and generates keyword ideas quickly. All you need to do is type in a keyword into the search bar and click on the ‘Search’ button.
Once you type in your query, it shows you a variety of related searches. Once you hit Enter or select an option, it’ll show you all search queries related to your base query. It’ll also show you the search volume for each of the related queries.