A website is like a shop window to your business. It needs to be updated and refreshed regularly to ensure that it accurately reflects your organization. Businesses change and evolve over time, so your website must do too. On top of that, there are constant evolutions in web design and technological developments, which means your site will quickly become outdated if you don’t keep up with the latest trends.
According to research by HubSpot, 38% of people will stop engaging with a website if the content or layout is unattractive. This means that if your website is looking outdated, you could be losing customers.
Investing in a website redesign is essential to ensure that your site looks its best and continues to function effectively.
13 Reasons Your Website Needs a Design Revamp
Website redesign is certainly a daunting and expensive task, but it is worth the investment. But before you go ahead and hire a website redesign company or website design reseller services, it is important to have a clear understanding of the goals you want to achieve through the redesign. This will ensure that you get the most out of your investment.
1. It Looks Old and Outdated
It is obvious that your website will look old over time. The images will become pixelated, the fonts will no longer be in style, and the overall design will look dated. As time goes on, your website will become increasingly harder to update without a complete redesign.
On top of that, as new web design trends emerge, your website will look increasingly outdated if you don’t incorporate these into your redesign. But how do you decide which design trends to follow and which to ignore?
Well, that depends on your target audience and the type of business you are in. Here are a few signs that your website might need a redesign:
- Your website was designed more than two years ago.
- The design is not responsive and doesn’t look good on mobile devices.
- The bounce rate of the homepage is high.
- Your website loads slowly.
These are clear signs that it’s time for a redesign.
2. Visitors Are Finding It Hard to Navigate
It doesn’t matter if your website looks attractive, but visitors can’t figure out how to use it. If the navigation is complicated and convoluted, people will quickly become frustrated and give up trying to use your site.
The user journey should be clear and easy to follow. There should be a logical progression from one page to the next, and visitors should be able to backtrack if they need to easily.
Here are a few signs that you should consider simplifying your navigation:
- The traffic is good, but the number of conversions is low.
- Your website has a high bounce rate.
- The average time spent on the site is low.
- People are not visiting the pages you want them to.
- The navigation is complicated and not user-friendly.
If any of these are true, then it’s time to rethink your navigation.
3. The Old Site Is Not Resonating With the Users Anymore
This can happen for a variety of reasons. Maybe your target audience has changed, or maybe you’ve added new products or services that don’t fit with the old website.
It could also be that the overall tone and style of the website are no longer appropriate. This is especially common with small businesses that have grown and changed over time.
Here are a few signs that your website is no longer resonating with users:
- The website is not generating leads.
- The conversion rate is low.
- The traffic is good, but the bounce rate is high.
- People are not staying on the website for long.
4. You’re Not Getting Any ROI From the Old Website
A good website should generate leads and sales; if it’s not doing that, it’s not giving you a good return on your investment. It is a common occurrence that after a decent running cycle, businesses tend to pivot. This could be a change in the target audience, products, services, or anything else.
The problem is that most of the time, these changes are not reflected on the website, and as a result, the website becomes less and less effective.
Here are a few signs that you’re not getting any ROI from your website:
- The customer acquisition cost is high.
- The CTAs are not placed well.
- The website is no longer user-friendly.
- The conversion rates have dropped significantly.
5. You’re Adding New Products or Services
If you’re adding new products or services, it’s a good idea to incorporate them into your website redesign. This will help ensure that people can find information about these new offerings easily and that the overall design of your website is still cohesive.
It is quite essential to show your new offerings on the website so that people are aware of them. Not doing so can lead to a loss in potential customers and revenue.
6. Your Conversion Rate Is Plummeting
As mentioned earlier, a good website should generate leads and sales. If you’re noticing that your conversion rate is plummeting, it’s a sign that something is wrong with your website.
It could be that the design is not effective; the CTAs are not placed well, or the user journey is not clear. Whatever the reason, a redesign can help increase your conversion rate.
If you see a sudden drop in conversions that coincides with no known changes to your website, it’s a clear sign that it’s time for a redesign.
7. Your Visitors Are Reporting Too Many Errors and Bugs
It is not necessarily a design fault if there are too many errors and bugs. It can also be an indication of a plugin getting outdated or server configuration issues. However, if your website is constantly crashing or giving error messages, it’s a sign that something needs to be fixed.
Some signs that can help you identify if your website has too many errors and bugs are:
- The website is constantly crashing.
- Certain parts of the website have no traffic.
- The engagement and conversion rates have dried up.
- The contact and checkout forms feel like ghost towns.
If you observe signs like these, it’s time to take a closer look at your website and see what needs to be fixed.
8. Your Site Is Not Mobile Friendly
Google has made it abundantly clear that mobile-friendliness is a ranking factor, so if your website is not mobile-friendly, it’s time for a change. The mobile-first indexing means that Google will now use the mobile version of your website to rank your pages.
Moreover, the number of mobile users is increasing day by day, and if your website is not mobile-friendly, you’re missing out on a lot of potential traffic and customers.
Here are a few signs that your website is not mobile-friendly:
- The website takes too long to load on mobile devices.
- The layout is not responsive.
- The text is too small to read.
- The buttons and links are too close together.
If you see any of these signs, it’s time to give your website a mobile-friendly makeover.
9. You’re Losing Out on Sales Because of Poor UX
A website with poor UX will not generate sales, no matter how good the products or services are. If you’re starting to lose out on sales, it’s time to take a closer look at the UX of your website and see where you can improve.
Here are a few signs that can help you identify if your website has poor UX:
- The website is difficult to navigate.
- The design is not user-friendly.
- The user journey is not clear.
- There are too many pop-ups and distractions.
- The website is not visually appealing.
If you see any of these signs, it’s time to redesign your website with the user experience in mind.
10. You’re Changing Your Marketing and Sales Strategy
If you’re changing your marketing or sales strategy, it’s important to ensure that your website aligns with the new strategy. Otherwise, you’re just going to be shooting yourself in the foot.
For example, if you’re shifting your focus from selling products to generating leads, you need to ensure that your website reflects that change. The same goes for any other changes in strategy, such as a shift in focus from a certain type of customer to another.
11. You’re Rebranding Your Business
Rebranding is a big decision, and it should not be taken lightly. However, if you’re certain that rebranding is the right move for your business, you need to ensure that your website reflects the new brand.
This includes everything from the logo and color scheme to the copy and the overall tone of the website. If your website is not in line with the new brand, it will confuse your customers and send mixed signals.
12. Your Software Needs Upgrading
Website redesign doesn’t just include changes to the frontend interface. Sometimes, it also includes changes to the software running things behind the scenes. This could include anything from the content management system (CMS) to the eCommerce platform.
If your website runs on outdated software, it will start causing problems eventually. For example, if you’re using an outdated CMS, you’ll miss out on important security updates and new features. Similarly, if you’re using an outdated eCommerce platform, you will miss out on important sales and marketing features.
13. You Need to Stay Ahead of the Competition
If your competition is starting to outpace you, it’s time to look closely at your website and see where you can improve. Redesigning your website can help you stay ahead of the competition and ensure you’re not falling behind.
Here are a few ways that redesigning your website can help you stay ahead of the competition:
- A new design can help you stand out from the crowd.
- A better UX can help you generate more leads and sales.
- New features can help you keep up with the latest trends.
So, redesigning your website is a good place to start if you’re looking to stay ahead of the competition.
Why Choose SEO Vendor As Your Website Redesign Partner?
Investing in a website redesign can be a big decision, but it can pay off in a big way. If your website starts to show its age, it’s time to give it a makeover. And if you’re not sure where to start, SEO Vendor can help.
SEO Vendor is a leading website design and development company with over 15 years of experience in the industry. We have a well-versed team of experts in the latest technologies and trends.
We understand that website redesign is a complex process that requires careful planning and execution. We also understand the importance of making sure that your website is designed with SEO in mind. That’s why we offer a comprehensive approach covering everything from strategy to design and development.