It is 2022, and the SEO landscape has changed dramatically. The days of black hat techniques and link buying are over. Google has finally caught up with the times, and Quality Score is now the primary ranking factor.
What does this mean for you and your business? If you want to stay ahead of the curve and rank high on Google, you need to start thinking out of the box. And one of the best ways to do that is through influencer marketing.
Businesses of all sizes are now turning to influencers to promote their products and services. Why? Because it works. Studies have shown that influencer marketing can result in up to 11x ROI.
But how exactly can you boost your SEO through influencer marketing? Before we answer that, let’s take a step back and understand what influencer marketing is and how it works.
What Is Influencer Marketing?
Influencer marketing is a type of social media marketing that uses endorsements and product placements from influencers—people with a large following on social media. These influencers can be celebrities, bloggers, vloggers, or anyone with a large online following. And because they have such a large following, their endorsements carry a lot of weight.
It increases your brand’s visibility and raises awareness about your products or services. But that’s not all. It also helps build trust and credibility for your brand.
Why? Because people trust influencers more than they trust traditional advertising. Studies have shown that 92% of consumers trust influencers more than traditional advertising.
How Does It Work?
Influencer marketing works by leveraging the reach and influence of influencers. It can be an extremely effective way to reach your target audience and promote your products or services.
There are a few different ways to do influencer marketing, but the most common is through sponsored posts. This is where an influencer agrees to promote your product or service on their social media channels in exchange for a fee.
Another popular way to do influencer marketing is through product placement. This is where an influencer includes your product in their content (usually a photo or video) without specifically promoting it.
And last but not least, you can also do influencer marketing through giveaways and contests. This is a great way to increase engagement and reach a wider audience.
How to Use Influencer Marketing to Boost Your SEO
It is no hidden secret that influencer marketing can be extremely effective. But what you might not know is that it can also be used to boost your SEO. With links being one of the most important ranking factors, it’s no surprise that influencer marketing can help you acquire them and improve your SEO remarkably.
Here’s how it works. When an influencer promotes your product or service on their social media channels, they often include a link to your website. And when their followers click on that link, they will be redirected to your website.
This not only helps increase traffic to your website but also helps improve your SEO. How? Well, each time someone clicks on a link to your website, it counts as a “vote.” And the more votes you have, the higher you will rank on Google.
But that’s not all. Google also looks at the quality of the links pointing to your website. So, if you have high-quality links from influencers, it will further improve your SEO.
Here are a few ways how influencer marketing can help your SEO:
1. Build Inbound Links
As we mentioned earlier, one of the main ways influencer marketing can help your SEO is by building backlinks. But the issue with many influencers is that they disclose the links as sponsored.
You need a way to get around this. Usually, brands use influence marketing to create sales-driven content that pushes their product. But you want to get them to create content related to specific issues in your industry instead. You may ask them to create content in the form of videos or blog posts based on their thoughts and experiences.
This will make the influencer’s followers more likely to click on the link, and it won’t be seen as an obvious advertisement. You may also work with micro-influencers as they are more affordable, and their endorsements carry a lot of weight.
2. Boost Brand Visibility and Engagement
It is hard for businesses to get their content seen by people, especially on social media. With over two billion active users, competition is fierce. Influencer marketing can help you stand out from the crowd and get your content seen by more people.
When an influencer promotes your content on their social media channels, it boosts your brand’s visibility. And when their followers engage with your content, it further increases your brand’s reach and engagement. It also drives targeted traffic to your website, which can help improve your SEO.
3. Build Authorship and Authority
Google loves fresh content. But they also love when that content is from a reputable source. This is where influencer marketing can help. When you have influencers creating content for your website, it helps build authorship and authority.
And when Google sees that your website has fresh, high-quality content from reputable sources, it will help improve your SEO. So, not only will you be getting more traffic to your website, but you will also be improving your SEO at the same time.
4. Increase Social Shares
Social signals are taken into consideration when it comes to SEO. The more social shares your content has, the higher it will rank on Google. Influencer marketing can help you increase social shares and improve your SEO.
When an influencer promotes your content on their social media channels, their followers are more likely to share it. This often results in a domino effect, and your content gets shared by even more people. And the more social shares your content has, the better it is for your SEO.
5. Improve Click-Through Rates
Influencers have a lot of influence over their followers. And when they recommend a product or service, their followers are more likely to trust their opinion and click on the link. This can help improve your click-through rates and drive targeted traffic to your website.
And when you have a high click-through rate, it sends a signal to Google that your content is relevant and useful. This helps improve your SEO and gets you closer to the top of the search results.
How to Build Your Influencer Marketing Strategy
Influencer marketing can have a positive impact on SEO. But before you start working with influencers, you need to create a solid strategy. Here are a few tips to help you get started.
1. Define Your Goals
The first step is to define your goals. What do you want to achieve with your influencer marketing strategy? Do you want to increase brand awareness, drive traffic to your website, or improve your SEO?
Once you know what you want to achieve, you can start to look for influencers who can help you reach your goals. For example, if you want to increase brand awareness, look for influencers with a large following.
2. Research Your Options
There are a lot of influencers out there. And it is important to find the right ones for your business. This means doing your research and looking at their follower count, engagement rate, and content.
You also want to make sure that their followers are relevant to your business. For example, if you sell products for women, you want to find influencers who have a following of women.
3. Build Relationships
Once you have found a few influencers who are a good fit for your business, it is time to start building relationships with them. This means interacting with their content and engaging with their followers.
You can also reach out to them directly and introduce yourself. The goal is to make a good impression and show them that you are interested in working together.
4. Refine Your Message
The next step is to refine your message. What do you want to say to your target audience? And how can influencers help you reach them?
It is important to create a message that is clear and concise. You want to make sure that your target audience will understand it. And you also want to make sure that it is something that influencers will be interested in sharing.
5. Create a Budget
You need to ensure that you create a budget for your influencer marketing strategy that does not negatively affect your SEO. This means allocating a certain amount of money for influencer payments, content creation, and promotion.
You also want to make sure that you are clear about what you are willing to pay for each post. For example, many influencers charge based on the number of followers they have.
6. Set KPIs & Monitor Your Results
Finally, you need to set KPIs and monitor your results. This will help you see if your influencer marketing strategy is working and if it is having a positive impact on your SEO.
Some of the KPIs you can track include website traffic, social media engagement, and conversion rate. You can make changes to your strategy if necessary by monitoring these KPIs.
Influencer marketing is a powerful tool that can help improve your SEO. But it is important to create a solid strategy and set clear goals. Following these tips can get the most out of your influencer marketing strategy and boost your SEO.
Contact us today if you need any help with your overall SEO strategy or content marketing. We would be happy to help you boost your SEO and reach your goals.