Google is always coming up with new algorithm updates, making the SEO industry unpredictable. In 2022 alone, numerous changes have left many marketers and SEO resellers in the dark.
The SEO industry is the most dynamic and ever-evolving. The trends that worked wonders in 2022 may not have the same effect in 2023, since Google algorithms are getting smarter and new technologies are coming into play. For instance, voice search has become a major trend in recent years and is expected to be even more popular in the coming years as people are becoming more reliant on voice search for everyday tasks.
As we enter 2023, the trends we see are even more exciting. As a reseller of white label SEO services, understanding and staying on top of these trends can help you give your clients the best advice.
Without further ado, here are the top 21 SEO trends for 2023 that every reseller should keep an eye out for:
1. A Decline in Organic CTR
We have seen a continuous decline in click-through ratio (CTR) from organic search results since Google incorporated multiple SERP features that directly answer user queries. This means users are getting the answers they need without having to navigate away from the search results, which is why SEO resellers must focus on optimizing content for featured snippets and other SERP features.
Google is focused on keeping users within its ecosystem, giving it more control to provide relevant information. In addition, the more time users spend on Google, the more ads it can serve, and the more chances users have to engage with its associated services like Maps, YouTube, Shopping, etc.
For instance, if you look at the query “buy iPhone 14 pro max”, you will see that Google has incorporated several SERP features like Shopping Ads, YouTube Videos, and more.
Google is also focused on providing users with instant answers with its People Also Asked section, followed by Apple’s official website.