Every now and then, Google does a broad Core Update to improve the platform’s efficiency and provide users with the best search results. This has been an ongoing procedure for the last two years. It rolled out the previous Core update in December 2020, and just six months later, it announced that there would be...
In the past few months, you must have seen the acronym, “E-A-T flying around. Although this term has been in the vocabulary of several SEOs for a long time now, since the major Google algorithm update that took place in August 2018, the spotlight has turned to Google’s Expertise, Authoritativeness, and Trustworthiness has been on...
People back in the days used to do their research using the old-fashioned way, from books and published articles, since they were the most reliable resources. However, ever since the internet was introduced, people run to their smartphones if they have any burning query that needs a quick response. Google Search is the most dependable...
Digital marketing has several moving parts, and with every new phase, trends continue to evolve at an astonishing pace. It’s no longer a mere element of marketing. Marketers now employ automation to save time, increase engagement, and become more creative in every aspect possible. Everyone is looking for ways to learn more and find a...
The previous year was not a normal year at the office (pun intended). Even though no calendar year is a stroll in the park, 2020 still managed to fit medical, social, and economic crisis on a global scale in twelve months. It forced every industry to do some inflection, and it was no different for...
In case you are not aware, Black Hat SEO is a disapproved practice that still helps build your SEO, your ranking. The disadvantages of black hat SEO are mainly the penalization of your site by Google and the bringing down of the site. Instead of going through such processes, why don’t I introduce to the...
The world has evolved over the years, and the internet has played a significant role in this transformation. As everyone is adapting to the new era, some practices that had a more physical approach are beginning to embrace the online platforms. Marketing, for instance, has upgraded from billboards, posters, and referrals to a more digital...
Right now, think of any product you want to buy. Your next move would be pulling out your phone or opening a web browser to search for the product. This scenario right here is why On-page SEO is important for all business websites. As business owners, you need the search engines to present your website...
One of the factors that influence the positioning of any business is the domain authority of the website. When your domain authority gets higher, the better your search engine ranking will be. Therefore, the more chances you will have to appear in the top positions of the SERPs. In today’s article, you will learn: What...
Email marketing is a form of marketing that many companies have settled for, and it seems to be more convenient as well. It all starts by sending a single email to your prospect, hoping to get a response from them, or you might be having a hot opportunity that’s turning cold. The main reason that...
