The discussion of organic reach vs. paid reach is one that social media marketers have had for years. And, with this continuously changing landscape, the conversation is only getting louder. The entire marketing community seems to have strong opinions on the matter. Some believe that paid reach is the key to success on social media,...
The global media industry is in a state of constant disruption. New content formats and experiences are being created and supported by well-funded upstarts. At the same time, more traditional media companies attempt to differentiate their offerings from the growing volume of content being rolled out by an increasing number of competitors. Law firms are...
Google search has become an almost reflexive act. Each day, users worldwide use their personal computers and mobile devices to look for product information or find insights that will help guide business decisions. According to EarthWeb, a provider of internet information services, there are approximately 2 billion websites on the internet. Additionally, about 576,000 new websites...
It can sting to see a negative review left for others to see, and you’re right to be concerned about how it might hurt your business. Customers often check reviews online and put a lot of value on the opinions of other consumers. According to the Local Consumer Review Survey from BrightLocal, 81% of consumers used Google...
The need for businesses to invest in digital marketing is now more important than ever. With over 3.5 billion people using the internet, businesses need to be where their customers are searching. This has given rise to the digital marketing industry and the demand for specialist services such as SEO. Search Engine Optimization (SEO) is...
Growing a SaaS business can be tough, especially when first starting out. You have a lot of competition, and it can be hard to get noticed. The growth of some of the most successful companies in this industry clearly shows that their SEO strategy is the key driver behind their success. But what does it take...
There is no doubt that hidden text can be an effective way to improve your website’s SEO. However, it is also a risky strategy that can result in penalties if you are not careful. Google and other search engines penalize websites that engage in malicious hidden text practices, so it’s crucial to understand how they...
Most people think that once they start a search engine optimization (SEO) campaign, they can just sit back and let the traffic and leads come flooding in. Unfortunately, this isn’t the case. Once you stop doing SEO, your visibility on search engines will decrease, and you’ll eventually lose the traffic you’re getting. It’s a commonly...
Search engine optimization is not a one-man game. It takes more than great website design, compelling copy, and snappy backlinks to earn top SEO rankings. Successful search engine optimization is the result of a team effort, and that team usually includes various specialists. When it comes to SEO, no matter how amazing your team is,...
Your online reputation is the sum of what people find when they search for you online. It includes everything from your social media profiles and posts to articles, photos, and videos. Your online reputation can have a significant impact on your life. It can affect your relationships, your career, and your overall well-being. Especially in today’s...
