Digital marketing has several moving parts, and with every new phase, trends continue to evolve at an astonishing pace. It’s no longer a mere element of marketing. Marketers now employ automation to save time, increase engagement, and become more creative in every aspect possible. Everyone is looking for ways to learn more and find a...
Email marketing is a form of marketing that many companies have settled for, and it seems to be more convenient as well. It all starts by sending a single email to your prospect, hoping to get a response from them, or you might be having a hot opportunity that’s turning cold. The main reason that...
We are in 2021, the age of modern technology and artificial intelligence. Compared to 2018, the marketing industry is currently at an all-time high. And these marketing methodologies and sales tactics are advancing at an exponential rate. And it’s high time people changed their approach towards calling a prospect. This applies to both sales and...
If we could open the minds of website owners, we will find a common question which is; “How do I increase my website traffic?” Lots of website owners have spent time thinking about how they can accomplish this task. What immediately comes to your head is Google and SEO. Why? According to a study by SparkToro, Google...
You’ve probably noticed more people talking to their phones lately. They’re not on a call but searching for something online using voice search. It’s getting big, right? Staying relevant means adapting—it’s time to shake up our content approach. Voice searches are all about asking questions in a natural, conversational way—different from how we’d type into Google. Catch the...
When working in digital marketing, social media is one of the tools that can really make or break a campaign. There is so much growth potential in a well-planned and properly executed social media campaign that it is truly an invaluable tool. People are linked to their phones for most of the day, so it...
In the modern world, everyone is online. We rely on the internet so much during the day to keep us informed and connected that it is almost unimaginable to go without it. Due to this digital necessity, there are, of course, tons of websites in every niche imaginable. It might seem futile to try and...
With the COVID-19 crisis impacting so many businesses across the globe, it is no surprise that many people are scrambling to establish a plan of action to help ensure their businesses survive the terrifying situation at hand. Many companies are seeking new ways to draw in customers and gain funding, leading to most exploring new...
It goes without saying that we are in a fairly unprecedented time. Our current economic and social climate as we begin to hopefully come out of the COVID-19 crisis is rocky and shaken, at best. Many businesses are struggling to cope and make ends meet with the current closures and are facing issues in predicting...
The COVID-19 Viral Pandemic has hit the world hard. This is needless to say, considering the media coverage and general impact it has made in almost every single aspect of our lives, especially in the business world. Many researchers have noted that it is likely that there will be lasting changes in the economy and...
