Outreach marketing is a powerful tool in any agency’s arsenal. But, it can take time to get it right and requires dedicated resources to manage effectively. ChatGPT can be the answer for agencies who are looking for improved efficiencies within their outreach campaigns.
By leveraging artificial intelligence technology, ChatGPT automates much of the tedious manual content creation that often takes up too much precious time. This allows agencies to focus on more meaningful activities as well as make possible faster responses from clients with greater accuracy and quality than before. All while reducing costs associated with manual workflows and processes.
With ChatGPT, agencies can quickly and easily craft outreach emails, customize content for specific clients and audiences, create surveys, gather data from studies, and more.
How Agencies Can Leverage ChatGPT for Outreach Marketing
Agencies can use ChatGPT to assist them with outreach marketing in many ways, including:
Lead Generation
Generating leads requires collecting information from prospective clients to get a better idea of their needs and interests. Based on this information, agencies can then create targeted and personalized content to capture their attention.
With ChatGPT, businesses can create content for their landing pages to capture leads, such as surveys and forms. ChatGPT can also be used to generate content for FAQs and chatbots to answer customer queries.
Personalized Outreach
Personalization is the key when it comes to outreach marketing. It can make all the difference to potential customers who appreciate the extra effort. With ChatGPT’s ability to analyze the provided data (prompts), it can generate custom messages that fit right into the narrative. This helps to increase the chances of a positive response and conversion.
For instance, you can provide customer insights to ChatGPT and ask it to create relevant and engaging messages to send out. This will enable you to quickly generate quality content that is personalized to each individual prospect without having to spend hours crafting each message manually.
Email & Message Generation
A major part of outreach marketing involves sending out emails and messages. ChatGPT can help you create outreach emails and messages with the same tone and voice as your agency.
For example, you can provide a prompt to ChatGPT and explain the purpose of the message or email. Then it will generate a draft of the message or email using AI-powered natural language processing. From there, you can review the draft, make any necessary changes, and send it out.
Qualify Leads
Qualifying leads is a crucial part of any outreach campaign. ChatGPT can help you target content that can be used to qualify leads. This content can help you assess the level of interest and fit for a particular product or service, enabling you to determine the most qualified leads to target with your outreach efforts.
ChatGPT can also be used to create content for chatbots that can answer frequently asked questions and guide prospects through the sales process. This allows your human sales reps to focus on higher-value tasks and reduce the time spent manually responding to customer inquiries.
5 Use Cases of ChatGPT for Outreach Marketing
As discussed above, ChatGPT can be used for multiple use cases when it comes to outreach marketing. Here are five of the most common use cases:
1. Email Outreach Marketing
Over 4.1 billion people use emails on a daily basis, making it the perfect platform for outreach campaigns. With ChatGPT, agencies can generate content for their automated email campaigns and personalize them to fit different prospects and audiences.
Generate Highly Personalized Cold Email Templates
The efficiency of any cold email campaign depends on the ability to craft personalized messages that connect with each prospect. Based on your provided customer data, ChatGPT can generate personalized cold email templates, helping to improve conversions.
For instance, when we asked ChatGPT to generate a cold email template for a lead generation campaign for an SEO reseller that offers highly personalized services, it created a customized email that addressed the client’s specific needs and interests.
First, we asked, ChatGPT to enlist SEO pain points faced by small businesses.
In the next step, we asked it to create a template for cold emailing that emphasizes how the AI-driven solutions offered by that SEO reseller can help small business owners overcome those pain points:
Generate and Test Different Email Subject Lines
Brainstorming effective email subject lines and testing them can be a time-consuming process. With ChatGPT, you can generate different versions of subject lines based on customer data and insights. This will help you identify which subject line resonates the most with your prospects and leads to the best results.
You can take it up a notch and ask it to make the headlines even more exclusive to address the prospects’ interests and your agency’s USPs.
Write Different Follow-Up Emails
Following up with prospects is essential for any successful outreach campaign. With ChatGPT, you can craft different follow-up emails to ensure that prospects are reminded of the value your agency provides and to provide additional information.
Here’s how we used to create a template for the follow-up on the above email campaign:
2. LinkedIn Outreach Marketing
For B2B brands, LinkedIn outreach marketing can be a valuable tool. It has over 900 million professionals who you can target with your content. With ChatGPT, you can create engaging content for your LinkedIn outreach campaigns, helping you to drive more leads and conversions.
Generate Engaging and Highly-Personalized Messages
People receive hundreds of connection requests on LinkedIn every day. You need to make sure that your request stands out from the rest and piques their interest. With ChatGPT, you can generate messages that are highly personalized to each prospect, helping you to get more responses and conversions.
Here’s how we used ChatGPT to create a personalized message for LinkedIn:
You can use different prompts to refine your message. You can also test different messages to identify which messages resonate best with different prospects.
3. Facebook Outreach Marketing
With over 2.85 billion strong user base, Facebook is the world’s biggest social media network. Finding businesses and influencers to target isn’t a problem on Facebook. But due to the sheer amount of content on this platform, it’s important to make sure that your message stands out.
You can create ChatGPT to create different outreach messages for Facebook, test them, and identify the different versions that resonate with your target audience.
Create Engaging Content
Facebook is all about business. The key to success on Facebook lies in creating content that engages people. ChatGPT can help you generate different types of content—from memes to engaging content for your Facebook outreach marketing campaigns, helping you to reach the right people and get more conversions.
For example, when we asked ChatGPT to suggest post ideas for a local SEO reseller company to highlight their experience and services, it came up with this:
These are all good ideas and can help the reseller company to build trust and credibility with their audience and showcase their expertise.
You can also use ChatGPT to create captions for your blogs just by providing the URL to that post. Here’s an example of how to do this:
Create Group/Community Join Requests
Facebook groups and communities are a great way to get your message in front of the right people. You can create group join requests using ChatGPT and share them at the right time with the right people. This will help you get more visibility and reach a larger audience.
Here’s an example of how we used ChatGPT to create a request to join one of the Facebook groups for SEO agencies.
Generate a List of Evergreen Hashtags
Hashtags are a great way to get more eyes on your content. You can easily generate evergreen hashtags using ChatGPT, which will help you to get your content in front of the right people.
Here’s an example:
Keep in mind that ChatGPT has been trained on limited data till 2021 only. Therefore, make sure to check the popularity of these hashtags on Instagram before using them. You can use these as a starting point and build from there.
4. Twitter Outreach Marketing
Twitter is different from other social media networks. It’s a microblogging service that allows free users to post messages with 260 characters or less. For blue tick accounts, the limit is up to 4,000 characters. What differentiates Twitter from LinkedIn and Facebook is its exclusivity, which includes thought leaders, prominent personalities, social figures, influencers, and celebrities. It provides opportunities for brands to interact with these people and enhance their brand visibility.
Using ChatGPT, you can not only identify the right people to target but also create engaging content and craft personalized messages for your Twitter outreach marketing.
Here’s an example of how you can use ChatGPT to write tweets to engage with the influencers in your industry:
Here’s an example of how you can use ChatGPT to identify Twitter people who speak actively about SEO. You can use the same prompt to identify people from other industries.
5. Instagram Outreach Marketing
With over 1 billion active users, Instagram is one of the best platforms to reach out to influencers and brands. It’s a great place for B2C brands to collaborate with influencers and get their products in front of the right audience.
With ChatGPT, you can enhance your outreach marketing on Instagram by creating post-captions, storyboards for your videos, and more. You can also use it to find the right influencers that can fit into your marketing budgets and help drive brand awareness.
Here’s how you can find the right influencers using ChatGPT:
Outreach marketing is a tried and tested strategy that you shouldn’t ignore. It can help you achieve a wide range of business goals, like boosting your content marketing efforts, improving public relations, building high-quality links, etc. With ChatGPT, you have an opportunity to maximize your outreach marketing efforts and make the most out of them.
