When it comes to user experience (UX), most people think about the design of a website or app. However, another important part of UX is the text on your website. This includes the copy on your home page, the labels for your buttons, and even the error messages that users see if something goes wrong. If you want to create a great user experience, you need to have strategic writing for UX. We will discuss what strategic UX writing is and how it can help your business!
Before we dig any deeper, let’s first define what we mean by strategic writing for UX.
What Does Strategic Writing for UX Imply?
Strategic writing for UX is the practice of creating user-facing text that is both effective and efficient. This means that your text should be easy to understand and should help users accomplish their goals. It can also help you avoid common mistakes, such as using jargon or too much text.
Strategic writing for UX is critical because it can help you improve the user experience of your website or app. If users can’t understand the text on your website, they are likely to leave and go to a competitor’s site. In addition, if your text is unclear or inefficient, users will waste time figuring out what to do. By improving the UX of your website or app, you can increase customer satisfaction and conversions.
In today’s digital world, words like “click here” or “sign up” are not enough to persuade someone. It takes a little more finesse than that.
UX Writing Vs. Copywriting
Now that we’ve discussed what strategic writing for UX is, let’s talk about how it differs from copywriting.
Copywriting is the practice of creating persuasive text for marketing purposes. This means that copywriting is focused on selling a product or service. Strategic Writing for UX, on the other hand, is focused on helping users accomplish their goals.
The audience is one of the biggest differences between strategic writing for UX and copywriting. When you’re writing for UX, you are writing for the user. This means that your goal is to help them achieve their objectives. When you’re copywriting, you are writing for the business. This means that your goal is to sell the product or service.
Another difference between these two types of writing is the tone. Strategic writing for UX is typically straightforward and concise. This is because you want to make it easy for users to understand your text. Copywriting, on the other hand, is often more persuasive and emotional. This is because you want to convince the reader to buy something.
Finally, the length of your text will also differ depending on whether you’re doing strategic writing for UX or copywriting. Strategic writing for UX is typically shorter because users don’t want to read a lot of text. On the other hand, copywriting can be longer because you have more time to persuade the reader.
Why is Strategic Writing for UX Important?
We’ve talked about what strategic writing for UX is and how it differs from copywriting. But why is it so important?
As we mentioned earlier, strategic writing for UX can help you improve the user experience of your website or app. If users can’t understand the text on your website, they are likely to leave and go to a competitor’s site. In addition, if your text is unclear or inefficient, users will waste time figuring out what to do. By improving the UX of your website or app, you can increase customer satisfaction and conversions.
In addition to improving the user experience, strategic writing for UX can also help you save time and money. If your text is unclear or inefficient, it will take users longer to accomplish their goals. This can lead to frustration and ultimately result in them leaving your site or app. In addition, if users can’t figure out how to use your site or app, they may need to contact customer support. This can be costly for your business.
Let’s take a look at an example.
You run an e-commerce site that sells shoes. A user comes to your site and wants to buy a pair of sneakers. They find the perfect pair of sneakers, but they can’t figure out how to add them to their cart. Frustrated, they leave your site and go to a competitor’s site.
In this example, you lost a customer because of poor UX. If your text had been clear and concise, the user would have been able to add the sneakers to their cart and complete their purchase.
Now that we’re clear on the importance of strategic writing for UX, let’s take a look at how it can help your business.
How Can Strategic UX Writing Help Your Business?
Strategic writing for UX can help your business in many ways. Here are just a few:
Drive Engagement and Increases Sales
A well-written copy can persuade your users to take action. For example, if you’re selling a product, you can use strategic writing to convince users to buy it.
In addition, an excellent UX copy can also increase customer satisfaction. If users can easily find what they’re looking for on your website or app, they are more likely to continue using it. This can lead to repeat customers and higher sales.
Finally, a well-crafted copy can also help you build trust with your users. If users feel like they can trust your website or app, they are more likely to use it again in the future.
Humanize The Product or Service
Your copy is the voice of your product or service. This means that it can help you humanize your business and make it more relatable to users.
For example, if you’re selling a product, you can use your copy to show users how it will improve their lives. This will help them see your product or service as more than just a thing to buy. Instead, they’ll see it as something that can help them achieve their goals.
In addition, your copy can also help you show users that there are real people behind your business. This can make your business seem more trustworthy and approachable.
Make The Product Experience Clear and Spontaneous
Strategic writing for UX can help you make the user experience of your product or service clear and spontaneous.
For example, if you’re selling a product, you can use your copy to explain how it works. This will help users understand what they need to do to use your product or service.
In addition, strategic writing can also help you make the user experience more spontaneous. This means that users will be able to use your product or service without thinking too much about it.
This is important because users often look for a quick and easy solution. If they have to spend a lot of time figuring out how to use your product or service, they are likely to give up and go to a competitor.
As you can see, strategic writing for UX is important for businesses. It can help you improve the user experience of your website or app, increase customer satisfaction, and even save time and money. If you’re not already using strategic writing for UX, now is the time to start.
Bonus: UX Writing Tips
Here are a few tips to help you get started with strategic writing for UX:
1 – Get A Clear Understanding of User Intent and Context
The first step to writing great UX copy is understanding what users want and need. To do this, you need to put yourself in their shoes.
Think about what they are trying to accomplish and what their context is. For example, if you’re designing an e-commerce website, users will be looking to buy products. They will want to know what the product is, how much it costs, and how to purchase it.
If you’re designing a website for a school, users will be looking for information about the school, such as the location, the programs offered, and the admission process.
2 – Define The Problem and Offer a Solutions
Once you understand the user’s intent, you need to define the problem they are trying to solve. For example, if you’re designing an e-commerce website, the problem might be that users don’t know where to find products.
Once you’ve defined the problem, you can offer a solution. In the case of an e-commerce website, the solution might be to add a search bar.
Remember, your goal is to make the user’s experience as easy as possible. The simpler the solution, the better.
3 – Validate With Research and Comparative Analysis
Once you’ve defined the problem and come up with a solution, it’s essential to validate your ideas with research and comparative analysis.
This means looking at other websites or apps that offer similar solutions and seeing what works and what doesn’t. It also means conducting user research, such as usability testing, to see how users react to your proposed solution. You can be sure that your solution will work by validating your ideas with research and comparative analysis.
4 – Refine and Test Your Solution
After you’ve conducted your research and comparative analysis, it’s time to refine your solution. This means making sure that your solution is as simple and easy to use as possible.
You can also test your solution with a small group of users to see how they react. This is called beta testing. Beta testing lets you ensure that your solution works well and that users can use it easily before you launch it to the public.
5 – Final Delivery
Once you’ve refined and tested your solution, it’s time for final delivery. This means putting your solution into production and making it available to users.
It’s important to remember that your work is not done once you launch your solution. You need to continue to monitor how users are using it and make changes as necessary.
Strategic writing for UX is an important part of any business. By following the tips above, you can ensure that your website or app has excellent UX copy that will help improve the user experience and increase customer satisfaction.