How to Choose the Right White Label Link Building Reseller Program?

Link building is one of the most effective SEO strategies. It helps you get high-quality backlinks from authority websites, which improves your website’s ranking in search engine results pages (SERPs).

If you’re an SEO agency, you can offer link-building services to your clients. But if you don’t have the time or resources to do it yourself, you can outsource it to an SEO reseller. Joining a white label SEO reseller program is a great way to expand your services and grow your business.

Since not all white label link-building programs are created equal, choosing the right one for your agency is important. Here are a few questions that may come up when any marketing agency considers outsourcing their SEO to a reseller. These questions could shake any in-house team’s confidence, so it is crucial that you have all the answers before making a final decision.

  • Why do white label link-building companies have such a bad reputation?
  • Why should I outsource my link-building to a white label company when I can do it myself?
  • What if the quality of the links is bad?
  • What if I don’t like the results?
  • What should I look for in a white label link-building company?
  • What are the pros and cons of outsourcing¬†link-building to a white label company?

These are all valid questions that must be addressed before making a decision. And we will answer all of them in this article.

First, let’s dispel some of the myths about white label link-building companies.

Many agencies have a negative view of white-label link-building companies because of all the bad experiences they’ve had in the past. They’ve been burned by bad quality links, unresponsive customer service, and unrealistic expectations.

However, not all white label link-building companies are created equal. There are a lot of great companies out there that can provide high-quality link-building services. You need to know what to look for.

What Is White Label Link-Building, and How Does It Work?

If you’re unfamiliar with link-building, it’s the process of getting high-quality backlinks from authority websites. This is done through link acquisition, which can be done in some ways, such as guest blogging, link baiting, and directory submissions.

Link building is an important ranking factor for SEO. Google uses backlinks as a signal of the quality and popularity of a website. The more high-quality backlinks a website has, the higher it will rank in SERPs.

White label link building is when an SEO agency resells the link-building services of another company. The agency will find a reputable white label link-building company and resell its services to its clients. The agency sets its own price and marks it up to make a profit. The white label company will do all the work and deliver the results to the agency’s clients. The agency’s clients will never know that the agency itself did not provide link-building services.

How Does It Work?

Let’s say you’re an SEO agency with 10 clients. You don’t have the time or resources to do link building for all of them, so you decide to outsource it to a white label link-building company.

  • You find a company that you like and sign up for its reseller program. The company will give you a unique link that you can use to promote its services to your clients.
  • When one of your clients decides to purchase link-building services, they will be redirected to the white label company’s website. They will choose a package and checkout using your unique link.
  • The white label company will begin working on the project and deliver the results to your client. Your client will be none the wiser and think you provided the link-building services yourself.
  • You will profit from every sale you make through your unique link. The white label company will take care of all the work, so you don’t have to lift a finger. This is a great way to make money without having to do any of the work yourself.

Key Factors to Consider When Choosing a White Label Link-Building Company


The marketing industry is filled with white label link-building companies, so it can be hard to know which one to choose. Here are some key factors to consider when choosing a white label link-building company:

Content-Centric Approach

The company should have a content-centric approach to link building. This means that they should focus on creating high-quality content that will attract backlinks from authority websites. Creating great content is the best way to get high-quality backlinks.

Google’s Penguin algorithm update made it clear that link building should be about creating great content and not about gaming the system. If you want to stay on Google’s good side, you need to work with a company that takes a content-centric approach to link building.

So, if you choose a company that focuses on low-quality link-building tactics, such as link buying and link farms, you’re risking a penalty from Google.

High-Quality Content

Google looks for a few key things when it comes to the quality of the content:

  • Originality
  • Depth
  • Breadth
  • Utility

You’re in good hands if the company can create content that hits all of these criteria.

The company should also be able to create content for a variety of industries and niches. If they only have experience with a few industries, they may not be able to create content that resonates with your clients’ audiences. This could be a distinguishing factor for agencies in highly competitive industries who need to create content that cuts through the noise.

Dofollow Links

Dofollow links are the type of links that pass on link juice and help improve a website’s SEO. You want to work with a company that can provide dofollow links, as they will be the most beneficial for your clients.

Nofollow links, on the other hand, do not pass on link juice. These links are often used when linking to low-quality websites, as they prevent Google from penalizing the linking website.

If a white label link-building company can only provide nofollow links, you should look elsewhere.

Link Placement

The quality of the links is important, but the placement of the links is also crucial. Google loves to see links in the body of an article, as this is a natural way for people to link to other websites. Moreover, the website’s authority where your link is placed also matters. If a white label link-building company can only provide links in the author bio or sidebar, you should keep looking.

The variety of link placements is also important. For example, if a company only provides links in guest posts, this will look unnatural to Google. You want to work with a company that can provide a variety of link placements, such as in guest posts, in the body of articles, in resource pages, and infographics.

Clarity, Consistency, and Transparency

The company should be clear, consistent, and transparent in its communication with you. They should provide you with regular updates on the progress of your project and should be available to answer any questions you may have.

You should also be able to track the links that they’re building for you. The company should provide you with a link report regularly so that you can see the progress they’re making.

Reputation and Case Studies

You would want to work with a company that has a good reputation and can provide case studies of their work. Read reviews of the company online and see if their past clients have been happy with their services.

Requesting a case study from the company is also a good idea. This will give you a good idea of their process and the results they’ve been able to achieve for other clients.

Reasonable Pricing

The pricing should be reasonable and in line with the industry average. If a company is significantly cheaper or more expensive than other companies, this could be a red flag.

You should also be aware of any hidden fees that the company may charge. For example, some companies will charge a setup or monthly maintenance fees. Be sure to ask about hidden fees so you can budget accordingly.

The company should also offer a discount for bulk orders. This is common practice in the link-building industry, so be sure to ask about a discount if you’re planning on ordering a large number of links.

Discretion and Confidentiality

The company should be discreet and keep your project confidential. They should not share any details about your project with anyone outside of their company.

The company should also have a non-disclosure agreement (NDA) that they can provide you with. This will protect your information and ensure that the company does not share your project with anyone else.

Pros of White Label Link Building

There are many benefits of working with a white label link-building company. Here are some of the most notable advantages:

More Focus On Your Core Business

For example, if you’re an SEO agency, you can focus on doing what you do best (SEO) and leave the link building to the experts. This will free up your time to focus on your core business and grow your agency.

Better Service for Your Clients

You can provide a better service for your clients by working with a white label link-building company. This is because you’ll be able to offer a complete package that includes link building, which will save your clients the time and hassle of finding a separate link-building provider.

Access to Expertise and Resources

When you work with a white label link-building company, you’ll have access to their expertise and resources. This includes their team of link builders and their tools and systems. This will allow you to scale your business without investing in your team and resources.

Increased Profitability

Working with a white label link-building company can help you increase your profitability. This is because you’ll be able to offer link-building services at a lower cost than if you were to do it yourself. This will allow you to increase your margins and make more money.

Risk-Free Trial Period

Most white-label link-building companies offer a risk-free trial period. This allows you to test their services and see if they’re a good fit for your business before you commit.

Cons of White Label Link Building

While there are many benefits of working with a white label link-building company, there are also some potential drawbacks that you should be aware of. Here are some of the most notable disadvantages:

Less Control Over the Link-Building Process

When you work with a white label link-building company, you’ll have less control over the link-building process. This is because you’ll be relying on the company to build links for you. While most companies are reliable and will do a good job, there is always the possibility that something could go wrong.

This is why choosing a reputable company you can trust is important. Be sure to research and read online reviews before making a decision.

Possibility of Lower-Quality Links

There is a possibility that the links you get from a white label link-building company could be of lower quality than if you were to build them yourself. The company may be trying to save money by using lower-quality link-building tactics.

However, this is not always the case. Some white label link-building companies do a great job of building high-quality links. It’s just something to be aware of before you make a decision.

Less Flexibility With Pricing

You’ll have less flexibility when it comes to pricing when you work with a white label link-building company. The company will set its own prices, which may be higher than what you’re willing to pay.

This is something to keep in mind if you’re on a tight budget. Be sure to get quotes from multiple companies before you make a decision.

Hire SEO Vendor as Your Reliable White Label Link-Building Partner

If you’re looking for a reliable white label link-building partner, look no further than SEO Vendor. We’re a leading provider of white label SEO services, and we’re dedicated to helping our clients succeed.

SEO Vendor is an award-winning white label link building company. We’ve been in business since 2005 and have a team of experienced link builders. We offer a wide range of link-building services, including guest posting, directory submission, and social bookmarking. We also offer a variety of other SEO services, such as on-page optimization and keyword research.

Jeannie Brouts

by Jeannie Brouts

Jeannie Brouts is a Marketing Manager at SEO Vendor. She has 10 years of experience in White Label SEO and online marketing. Jeannie loves writing about the latest ways to help businesses market and produce results.

One comment

  • Avatar
    Noel Bogisich

    October 24, 2022 at 6:54 am

    Applause! You’ve really done a great job on this topic: white label link building and its key factors.

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