National SEO Vs. Local SEO: When To Choose What?

While many believe that SEO is no longer relevant, statistics tell a different story. White-label SEO services are still in high demand, with 210 people searching for that exact phrase every month.

Sure, Google algorithm updates like Panda and Penguin have made it more difficult to cheat the system. However, each of these algorithm updates has made SEO practitioners move from manipulative marketing tactics to an art form that combines branding, content creation, IT, and content promotion to drive highly-qualified visitors.

Whether you are trying to rank nationally or locally or understand the difference between the two, this blog post is for you.

What is National SEO?

National SEO is the process of optimizing your website to rank for keywords that are relevant to your business on a national level. This could be anything from “best law firm” to “buy silk flowers online.”

National SEO is a good option for businesses with a large geographic footprint or offering products and services that can be shipped anywhere in the country.

Benefits of National SEO

The benefits of national SEO are numerous, but some of the most notable include:

  • Reach a larger audience: By ranking for keywords on a national level, you can reach a larger audience than you would if you were only ranking for keywords on a local level.
  • Increased traffic: More traffic to your website means more opportunities to convert visitors into customers or clients.
  • Improved brand awareness: Ranking for relevant keywords can help improve brand awareness and make it more likely that people will think of your business when they are ready to purchase.

Here are a few things to keep in mind if you are considering national SEO for your business:

  • You need to have a robust website that can cater to the needs of a national audience.
  • Your website needs to be mobile-friendly and user-friendly.
  • You need to have high-quality content that provides value to your visitors.
  • You need to have a good link-building strategy in place.
  • You need to use keyword research to find the right keywords for your business and map these keywords to specific pages of your website.
  • You also need to make sure that your website is SEO-friendly, meaning you need to optimize your website for the search engines using on-page SEO tactics such as title tags, meta descriptions, heading tags, and URL strings.

This is important. After all, 68% of consumers are more likely to purchase from a website that appears higher in the search results.

What is Local SEO?

Local SEO is the process of optimizing your website to rank for keywords that are relevant to your business on a local level. If you are a plumber in Atlanta, you would want to rank for “plumber Atlanta” or “emergency plumber Atlanta.”

Local SEO is a good option for businesses with a physical location or offering services in a specific geographic area.

Benefits of Local SEO

Local SEO can provide numerous benefits for businesses, including:

  • Increased visibility for local customers: By ranking for keywords that are relevant to your business on a local level, you can increase your visibility for local customers who are searching for businesses like yours.
  • More website visits, leads, and sales: With local SEO, you can increase the number of website visits, leads, and sales from local customers.
  • Stand out from your competitors: With less than half of businesses currently using local SEO services, you can stand out from your competitors by investing in local SEO.

While planning for local SEO campaigns, consider the following:

  • You need to have a website that is optimized for local SEO: This means your website needs to include your business NAP (name, address, phone number), reviews, and other local signals.
  • Mention your city or service area on your website: Include the name of your city or service area on your website, preferably in the header or footer.
  • Create local landing pages: Create a separate landing page for each location or service area.
  • Get listed in online directories: Claim your business listing on online directories such as Yelp, Google My Business, and Bing Places for Business.
  • Encourage customers to leave reviews: Ask your happy customers to leave reviews on your Google My Business page or on popular directories such as Yelp.

Local SEO vs. National SEO: Which is right for you?

Geographical Target

National SEO is for businesses that want to rank for keywords on a national level, whereas local SEO is for businesses that want to rank for keywords on a local level.

Keyword Research

For national SEO, you need to find keywords that are relevant to your business on a national level.

For local SEO, you need to find keywords that are relevant to your business on a local level.

This means you need to research different keywords for different geographical areas. For example, if you are a plumber in Atlanta, you would want to rank for “plumber Atlanta” or “emergency plumber Atlanta.”

Link Building

For national SEO, you need to build links from high-authority websites that are relevant to your business on a national level.

For local SEO, you need to build links from high-authority websites that are relevant to your business on a local level. This means you need to build links from websites that are relevant to your business in the geographical area you are targeting. So, if you are targeting Atlanta, you would want to build links from websites that are relevant to your business in Atlanta.

Reputation Management

For national SEO, you need to manage your online reputation on a national level.

For local SEO, you need to manage your online reputation on a local level. This means you need to focus on building positive reviews from customers in the geographical area you are targeting.

So, if you are targeting Atlanta, you would want to focus on building positive reviews from customers in Atlanta.

Now that we have understood the difference between national SEO and local SEO let’s answer the question: Which is right for you?

The answer to this question depends on your business goals.

If you want to increase your website traffic, leads, and sales from customers in a specific geographical area, then local SEO is the right choice for you.

If you want to increase your website traffic, leads, and sales from customers on a national level, then national SEO is the right choice for you.

Both local SEO and national SEO have their own set of benefits and drawbacks. Whichever route you choose, white label SEO companies can help you achieve your desired results. They can help you with keyword research, link building, reputation management, and more. They have the experience and expertise to help you succeed with your SEO campaigns.

With so many white label SEO companies to choose from, how do you know which one is right for you?

How to Choose The Right White Label SEO Company?

There are a few things you should consider when choosing a white label SEO company:

  • The size of your business: You should choose a white label SEO company that is the right size for your business. If you are a small business, you might not need the same level of services as a large enterprise.
  • The services you need: You should make sure that they offer the services you need. If you need help with keyword research, you should choose a white-label SEO company that offers this service.
  • The price: You should choose a white label SEO company that charges a fair price for its services. You don’t want to overpay for services you don’t need.
  • The location: Choose a provider who is located in the same country as you. This will make it easier to communicate with them and understand their culture.
  • The reviews: You should read reviews of white label SEO companies before you choose one. This will help you understand the quality of their services and whether or not they are a good fit for your business.

We at SEO Vendor offer white label SEO services to businesses of all sizes. We offer a wide range of services, including keyword research, link building, reputation management, and more. We are a white label SEO company that charges a fair price for our services. We are located in the United States and have a team of SEO experts who can help you succeed with your SEO campaigns. Contact us today to learn more about our white label SEO services.

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Sonu Yadav

by Sonu Yadav

Sonu Yadav is a Certified Digital Marketing Manager with SEO Vendor. He has over eight years of experience in the field of digital marketing and has helped numerous businesses grow online. He is passionate about helping businesses succeed and enjoys seeing the results of his work.

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