The churn rate, so often talked about yet frequently misunderstood, is vital for any marketing agency. You’re likely aware that it represents the percentage of clients who stop using an agency’s services over a given time frame. But consider this: its significance stretches far beyond a mere statistic. A high churn can dent your revenue...
Looking to boost your online presence? Start with some smart keyword research. Imagine trying to stick out in search results for a vegan ice cream shop. It’s pretty simple: no insights, no progress. Who’s looking up what you offer? When do cravings hit them the most? What most people don’t realize is that deciphering search patterns is crucial—it’s the distinction between...
You’ve probably noticed more people talking to their phones lately. They’re not on a call but searching for something online using voice search. It’s getting big, right? Staying relevant means adapting—it’s time to shake up our content approach. Voice searches are all about asking questions in a natural, conversational way—different from how we’d type into Google. Catch the...
