What to Do When the December 2020 Google Core Update Hit Your Site

Google continues without giving us rest. Thursday, December 3, the search engine announced on Twitter that it was releasing the December 2020 Core Update. A new update of the core of its algorithms that, of course, will affect the volume of organic traffic on websites. This update is like the last ones: confusing and contradictory....

Everything You Need to Know About PPC and SEM

Understanding digital marketing and SEO techniques is a tricky thing. It can be wildly confusing and seem like a jumbled bunch of nonsense to someone who does not understand how the industry works. This is why it is so important to do your research and contact professionals if you need assistance. In a world where...

It’s Too Late For Black Friday SEO Advertisements

Thanksgiving is upon us, here in the United States. That means turkey, stuffing, cranberry sauce, pies, and more. Additionally, the calling of a good deal is looming, as well! Black Friday is an annual shopping event that happens every year on a Friday that follows Thanksgiving Thursday. It features a wide range of excellent deals...

10 Ways You Can Tell If an SEO Company is Killing Your Business

SEO is a great tool that can really help you to assist your business or website in taking off and becoming stable. Using search engine optimization can help you to rank higher in Google, generating organic traffic, and bringing more and more new people to your site over time through clicks. A lot of businesses...

What is Black Hat SEO and Why it is Dangerous for Businesses?

As a whole, the SEO industry offers a lot of chances for advancement within the current industry. From using keywords to lightly optimize to doing a full SEO deep-dive to fully customize and optimize your content to mesh well with the algorithms of search engines, you have a lot of options, many of which are...

Google Has Been Redesigning Its Search Page – Is this the End of SEO?

The thing about technology is that it is always evolving. Small changes and big updates happen regularly, continually upgrading and editing the things we use each and every day. While these impacts are usually moderate and even unnoticeable for most people, sometimes bigger changes come that really shake up how we use basic technology and...