For agencies looking for ways to increase their SEO visibility, long-tail queries can be a cost-effective way to access more targeted search engine traffic. Long tail keywords are longer phrases (more than three words) used in searches and offer an effective alternative when one’s budget is tight, or one needs fresh ideas for content creation...
An SEO proposal is the first step in the sales process, and it should be designed to show your potential clients why you’re the right choice for them. Whether you are an agency or consultant offering SEO services, creating a compelling SEO proposal is the key to winning more clients. Businesses tend to contact multiple...
Google is always coming up with new algorithm updates, making the SEO industry unpredictable. In 2022 alone, numerous changes have left many marketers and SEO resellers in the dark. The SEO industry is the most dynamic and ever-evolving. The trends that worked wonders in 2022 may not have the same effect in 2023, since Google...
In today’s digital landscape, where your competitor is just a click, swipe, or tap away, businesses must understand what drives consumer decisions and influences that journey. SEOs have become laser-focused on understanding what influences consumer decision-making and using that to their advantage. Localization is one of the most important ways to drive traffic and conversions...
SEO and search marketing services are one of the most sought-after skills in the digital marketing industry, and with good reason. With a projected valuation of USD 86 billion by 2023, it’s no wonder why SEO jobs are always on the rise. If you’re an agency looking to capture a piece of this lucrative market,...
With a potential recession looming, businesses and agencies all over the world are starting to rethink their marketing budgets and how they can best allocate resources most efficiently. In the coming times, it will be even more important to prove the value of SEO to clients and stakeholders. Marketing agencies will be tasked with implementing...
The current marketing landscape is rapidly evolving and becoming more competitive than ever before. The scale of digital transformation and the associated boost in workplace productivity and customer experience that we’ve seen across all industries is largely thanks to data. In fact, IDC estimates that by 2025, worldwide data will reach 175 zettabytes – more than double...
The success of any business demands a continuing flow of organic traffic that significantly grows each day. While content may be king, it takes visualization and high-quality SEO to drive it. In order to succeed, one must be able to tickle the algorithms of search engines like Google and Bing. The same is true for...
Digital agencies offering SEO services know how crucial a comprehensive SEO audit can be for their clients. Audits allow businesses to understand their current position in terms of visibility and authority, as well as identify areas of opportunity. But executing an audit is not always easy – especially if you’re not offering SEO services in-house....
Researching keywords for YouTube is not just about figuring out what people are searching for but also understanding how their search patterns change over time. Today’s customer journeys are much more complex, with several touchpoints and platforms influencing purchase decisions. To ensure your content is seen and shared by the right audience, you need to...
