Roofing SEO Case Studies

Client Background

A local roofing company in the United States wanted to improve its search engine rankings, generate more leads, and increase service inquiries. The company specialized in roof repairs, installations, inspections, and emergency roofing services. Their primary goal was to rank in the Top 10 for high-intent roofing keywords and dominate local search results.

Challenges

1. Highly Competitive Local Market – Competing against other roofing contractors and large franchises in the area.
2. Low Initial Search Visibility – The company had minimal keyword rankings and was not appearing in the Top 10 for key service-related searches.
3. Balancing Google & Bing Optimization – While rankings on Google improved steadily, Bing rankings needed further optimization.

SEO Strategy Implemented

• Localized Keyword Strategy – Focused on geo-targeted service keywords like “roof repair near me” and “best roofing contractor in [city]” to attract local homeowners.
• Google My Business (GMB) Optimization – Strengthened Google Local rankings by improving GMB profile completeness, customer reviews, and location-based service pages.
• Technical SEO & Website Enhancements – Improved page speed, structured data, mobile responsiveness, and schema markup to boost search rankings.
• AI-Powered Competitive Analysis – Used AI insights to analyze competitor rankings, identify keyword gaps, and refine content strategy.
• Content Marketing Strategy – Created roofing guides, blog posts, and service pages focused on common homeowner concerns and search queries.
• Backlink & Local Citation Building – Acquired relevant backlinks from home improvement directories, roofing blogs, and industry-related websites.

Results & Performance Metrics

1. Significant Improvement in Local & Organic Rankings

• Total Earned Rankings: Increased from 0 to 50+ ranked keywords, with continuous upward growth.
• Top 10 Rankings Growth:
  • A large number of targeted keywords are now in the Top 10, ensuring higher visibility in organic search.
  • Keywords moved from beyond the Top 100 into the Top 20 and Top 10, driving increased local traffic.

2. SEO Performance & Lead Generation Impact

• Estimated Organic Traffic Value: $44,625, showcasing the impact of organic search traffic on lead generation.
• Potential SEO Growth Value: $54,000, indicating additional revenue potential with continued optimizations.
• Task Completion Rate: 100%, with 35 completed SEO tasks, covering content creation, technical fixes, and local SEO improvements.

3. Improved Google & Bing Search Performance

• Google Success – Achieved high-ranking positions in Google, improving visibility for homeowners searching for roofing services.
• Bing Rankings Growth – While Google rankings showed strong improvement, Bing search rankings continued to develop but needed further refinements.
• Higher Engagement & Leads – Increased contact form submissions and phone call inquiries from potential roofing clients.

Client Background

A roofing contractor in Australia aimed to improve local search rankings, attract more customers, and generate more service inquiries. The company specializes in roof installations, repairs, and maintenance, and wanted to rank higher for high-intent roofing keywords in their service area.

Challenges

1. Highly Competitive Local Market – Competing with other roofing companies and home service providers for visibility in Google search results.
2. Limited Online Presence – Before SEO efforts, the business had low search rankings and minimal website traffic.
3. Balancing Google & Bing Performance – The company performed well on Google, but needed stronger rankings on Bing to capture additional leads.

SEO Strategy Implemented

• Targeted Local Keyword Optimization – Focused on geo-specific roofing keywords such as “roof repair [city],” “best roofing contractor near me,” and “roof replacement [city]”.
• Google My Business (GMB) Optimization – Improved Google Local rankings by updating the business profile, increasing customer reviews, and refining location-based content.
• On-Page SEO Enhancements – Optimized title tags, meta descriptions, header structure, and internal linking for better search engine indexing.
• AI-Driven Competitive Research – Used AI-powered insights to analyze competitor rankings, identify keyword gaps, and refine content strategy.
• Content Strategy Implementation – Developed informational roofing guides, FAQs, and blog posts addressing common customer questions.
• Local Authority Building – Built citations and backlinks from industry-related websites, roofing directories, and local home service blogs.

Results & Performance Metrics

1. Strong Growth in Local & Organic Rankings

• Total Earned Rankings: Increased steadily from 0 to 35+ ranked keywords, showing continuous upward momentum.
• Ranking Distribution:
  • Significant increase in Top 10 and Top 20 rankings, leading to higher customer engagement.
  • Keywords climbed from outside the Top 100 into the Top 30, Top 20, and ultimately the Top 10, showing SEO success over time.

2. SEO Performance & Business Impact

• Estimated Organic Ranking Value: $22,375, reflecting the monetary worth of the organic traffic generated from improved rankings.
• Potential Growth Value: $31,000, showing opportunities for additional revenue and conversions.
• Task Completion Rate: 100%, with 21 completed SEO optimizations, including technical improvements, content creation, and backlink building.

3. Google vs. Bing Search Performance

• Google Success – The business experienced a steady rise in Google rankings, appearing in Top 10 search results for roofing-related keywords.
• Bing Performance Needs Further Optimization – While Google showed strong ranking growth, additional work is required to improve Bing rankings and capture more traffic from Microsoft-powered searches.
• More Customer Inquiries – Increased website visits, quote requests, and phone call inquiries from search traffic.

Client Background

A local roofing company in the United States wanted to increase online visibility, improve local search rankings, and generate more inbound leads. Specializing in roof repairs, installations, and inspections, the business sought to rank higher for key roofing service terms and dominate its local service area.

Challenges

1. Strong Local Competition – The roofing industry is highly competitive, with multiple contractors and home service providers targeting the same search terms.
2. Limited Keyword Rankings at the Start – The business had zero visibility for roofing-related search terms before launching the SEO campaign.
3. Google-Focused Strategy – While Google rankings showed rapid improvement, Bing presence was minimal, indicating an opportunity for additional traffic growth.

SEO Strategy Implemented

• Localized Keyword Targeting – Focused on geo-specific roofing searches such as “roof repair near me,” “best roofing contractor in [city],” and “emergency roof replacement [city]”.
• Google My Business (GMB) Optimization – Enhanced Google Business Profile with complete service details, customer reviews, and location-based content.
• Technical SEO & Site Enhancements – Improved site speed, mobile usability, and schema markup to boost rankings.
• AI-Powered Competitive Analysis – Used AI-driven tools to analyze competitor search trends, optimize on-page content, and identify ranking gaps.
• Content Marketing Strategy – Published roofing blogs, service pages, and FAQs addressing common customer concerns and high-intent search queries.
• Backlink & Citation Building – Acquired roofing directory citations and backlinks from home improvement websites to strengthen domain authority.

Results & Performance Metrics

1. Strong Ranking Growth in a Short Timeframe

• Total Earned Rankings: Increased from 0 to 9+ ranked keywords, demonstrating fast SEO success.
• Top 10 Rankings Achieved:
  • Majority of targeted keywords entered the Top 10 rankings within months, leading to higher local search traffic.
  • Several keywords climbed from outside the Top 100 into the Top 20 and Top 10, showing strong optimization impact.

2. SEO Performance & Business Impact

• Estimated Organic Traffic Value: $7,500, representing the monetary worth of organic search visibility.
• Potential Ranking Value: $9,000, showcasing additional growth opportunities with continued SEO efforts.
• Task Completion Rate: 57%, with 82 total SEO tasks, covering content improvements, on-page SEO, and backlink building.

3. Google-Focused Success & Local Search Engagement

• Google Search Dominance – The company saw strong search performance on Google, with multiple roofing service keywords reaching the Top 10.
• Bing Optimization Needed – While Google traffic increased, Bing rankings were limited, showing an opportunity for further growth.
• Increased Client Inquiries – More website visits, quote requests, and phone call leads from organic search rankings.