Why It’s Easier to Succeed With Selling SEO Than You Might Think?

If you’re an agency owner or a web professional, it’s likely that you’ve been asked about selling SEO. It’s an attractive proposition for many businesses – after all, who wouldn’t want to rank higher on search engine results pages? However, some people find it difficult to know where to start when it comes to selling SEO. In this blog post, we’ll discuss some tips on how to find the right clients, decide which services to offer, and how to sell SEO successfully.

Current SEO Market Share

It’s not surprising that enterprises are incorporating the practice to improve marketing. The efficacy of SEO in improving a company’s online visibility has been verified by data pointing to an increase in traffic share and improved Google ranks. Companies may also take advantage of the advantages that the best SEO software provides. Here we look at some of the current SEO market share stats:

  • In the United States, SEO is expected to grow at a rate of 12.82% through 2020. This will bring the SEO industry to a total value of $65.98 billion.
  • The global agencies’ SEO market is expected to reach $83.7 billion in 2025 at a CAGR of 19.6%.
  • Search engine optimization services currently account for 37% of the total global spend on digital marketing. This is expected to increase to 46% by 2022.

As you can see, the SEO market is growing rapidly, and there’s no sign of this trend slowing down. This makes it a very lucrative industry to be involved in, so it’s no surprise that many businesses are interested in hiring an SEO agency.

Finding the Right Client

One of the biggest challenges when selling SEO is finding the right client. You want to find a client who is interested in ranking higher on search engine results pages, but you also want to make sure that they’re the right fit for your business. There are a few things you can do to increase your chances of finding the right clients:

  • Use keyword research to identify businesses that are searching for terms related to SEO.
  • Use social media to find businesses that are actively promoting their products or services online.
  • Attend industry events and meetups to network with potential clients.

Once you’ve identified a potential client, it’s important to do your research before pitching them your services. You want to make sure that they’re a good fit for your business and that they’re likely to be interested in what you have to offer.

Which Services to Offer

Once you’ve found the right client, you need to decide which SEO services to offer. This can be a difficult decision, as there are many different aspects of SEO that you could focus on. However, it’s important to remember that not all businesses will need the same services. You’ll need to tailor your pitch to fit the specific needs of each client.

One way to decide which services to offer is to consider the goals of the client. What are they trying to achieve with their SEO campaign? Are they looking to increase website traffic, improve brand visibility, or boost conversion rates? Once you know what the client is hoping to achieve, you can tailor your services to match their needs.

How to Sell SEO

Now that you know how to find the right clients and which services to offer them, it’s time to learn how to sell SEO. This can be a daunting task, but fortunately, there are a few tips that can help:

  1. Start by outlining the benefits of SEO.
  2. Explain how SEO can help the client achieve their goals.
  3. Show them case studies and results that prove the efficacy of SEO.
  4. Offer a free consultation to get to know the client’s business and needs.
  5. Make it clear that you’re offering a long-term solution, not a quick fix.

Direct SEO Sale

Once you’ve taken the time to build a relationship with a potential client and understand their needs, you’re ready to make your pitch. When selling SEO, it’s important to be clear about what you’re offering and how it will benefit the client. Remember to focus on the long-term results that they can achieve by working with you.

Offering Add-On SEO Services

If you’re already working with a client on another project, you may be able to upsell them on additional SEO services. This can be a great way to increase your revenue without having to find new clients. When offering add-on services, it’s important to make sure that they complement the work you’re already doing for the client. For example, if you’re working on a website design project, you could offer to optimize the site for search engines.

SEO Reseller Program or White Label SEO Services

If you don’t have the time or resources to provide SEO services yourself, you can always partner with an agency that specializes in this area. This is known as an SEO reseller program or White Label SEO Services. As a reseller, you’ll be able to offer your clients high-quality SEO services without having to do any of the work yourself. This can be a great way to get started in the SEO industry without making a large investment.

Indirect SEO Clients

Selling SEO doesn’t always have to involve direct interaction with potential clients. You can also sell SEO services through other channels, such as online marketplaces or affiliate programs. This can be a great way to reach more potential customers and grow your business.

SEO Selling Process Step by Step

Now that you know how to sell SEO, it’s time to put this knowledge into practice. Here’s a step-by-step guide to the process:

Step One: Find Potential Clients

The first step in selling SEO is finding potential clients. There are a few ways to do this:

Step Two: Research the Client’s Business

Once you’ve found a potential client, it’s important to do some research on their business. This will help you tailor your pitch and offer local SEO services that are relevant to their needs.

Step Three: Identify the Client’s Goals

The next step is to identify the client’s goals. What are they hoping to achieve with their SEO campaign? Are they looking to increase website traffic, improve brand visibility, or boost conversion rates?

Step Four: Tailor Your Services

Now that you know what the client is hoping to achieve, you can tailor your services to match their needs. You may want to offer a range of services, such as website design, online marketing, and corporate SEO services.

Step Five: Make Your Pitch

Once you’ve taken the time to build a relationship with a potential client and understand their needs, you’re ready to make your pitch. When selling SEO, it’s important to be clear about what you’re offering and how it will benefit the client. Remember to focus on the long-term results that they can achieve by working with you.

Step Six: Close the Deal

The final step is to close the deal and get the client to sign on the dotted line. This is where your sales skills will come in handy. Be sure to answer any questions that the client has and address any concerns they may have.

Selling SEO can be a great way to grow your business. By following these steps, you can find potential clients, research their businesses, and make a pitch that’s tailored to their needs. With a little practice, you’ll be closing deals in no time. Good luck!

If you’re ready to start selling SEO, we can help. We offer a range of services, including website design, online marketing, and SEO. Contact us today to learn more about how we can help you grow your business.

 

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Sonu Yadav

by Sonu Yadav

Sonu Yadav is a Certified Digital Marketing Manager with SEO Vendor. He has over eight years of experience in the field of digital marketing and has helped numerous businesses grow online. He is passionate about helping businesses succeed and enjoys seeing the results of his work.

One comment

  • Avatar
    Daniel Brown

    March 25, 2022 at 2:43 pm

    SEO selling seems to be a profitable business to invest in. It piqued my interest; thanks for showing me all the ins and outs.

    Reply

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