SMX, the largest annual search conference event, kicked off this year with an eventful keynote by Hyung-Jim Kim, VP of Search at Google, and Barry Schwartz, SEO Editor at Search Engine Land. The insightful conversation set the stage for the coming direction of where Google search is headed and how the SEO community fits into...
The pandemic might be over, but its effects will be felt for years to come. One of the most significant changes it has brought about is in the way organizations manage customer relationships. The customer is now more powerful than ever before, and businesses are exploring new technology solutions to keep up with the demand...
There’s a lot of noise on which is the best tool for SEO and content marketing. Many businesses claim to have the best data, the most features, and the deepest insights. However, when it comes to understanding how your content is going to perform, Google Trends is still the best free tool out there. Other...
Artificial intelligence is no longer just a figment of our imagination; it is quickly becoming a reality in our everyday lives. Businesses all around the globe are beginning to harness the power of AI in order to stay ahead of the competition, and digital marketing is no exception. According to a report by Gartner, customer satisfaction...
The ecommerce industry has seen tremendous growth in the past few years. This is largely due to the convenience and ease of use that online shopping provides to consumers. With a few clicks, shoppers can find and purchase the items they need without having to leave the comfort of their homes. Predictive searches can be...
The digital landscape is continually changing. What worked yesterday may not work tomorrow. For instance, keyword stuffing and buying backlinks were effective SEO tactics in the past but may now result in website penalties. Even paid ads have shifted as consumers turn to ad blockers. With every change comes opportunity. It’s essential for marketing agencies...
Artificial intelligence has taken the digital marketing world by storm. AI-based search engine models are the new hotness, with many companies touting their ability to deliver more accurate and personalized results. In today’s landscape, AI is no longer a “nice to have” – it’s a necessity. And when it comes to SEO, AI can be...
Organic traffic can be a fickle thing. It feels like every time you try to grow it, you end up losing more than you gain. It is like trying to fill up a bucket with water, but every time you come back to check on it, half the water has already leaked out. Your website...
SEO is an ever-changing field. What works today may not work tomorrow, which is why SEOs must constantly adapt their strategies to stay ahead of the curve. SEO forecasting is a way to predict future trends in SEO so that you can adjust your strategies accordingly. By understanding what changes are on the horizon, you...
Let’s talk about Mobile SEO and its difference from the traditional approach. You see, optimizing for mobile isn’t just a trend; it has become a crucial part of being visible online. Unlike the broader scope of standard SEO that focuses mainly on desktop users, Mobile SEO zeros in on making your website shine on those...
