Digital Marketing

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How to Enhance Your Brand Reputation With Artificial Intelligence

Any business’s online reputation is imperative for its long-term profitability, especially at a time when online shopping is so popular. According to a report, 81% of retail shoppers conduct online research before buying. The overwhelming majority of online shoppers base their decisions and opinions on the reviews they read. Therefore, it is essential for businesses to...

8 Valuable Tips for Reselling Digital Marketing Services to SMEs and Local Businesses

Businesses all around the globe are rapidly embracing digital marketing services to stay ahead of the competition. Small and medium-sized enterprises (SMEs) and local businesses are no exception, and they too are increasingly investing in such solutions to reach their potential customers. According to a study, the global e-commerce market size reached USD 16.6 Trillion...

How to Use Predictive Search for Seasonal and Event-Based Marketing

Recurring events and seasons can provide fantastic opportunities for businesses to boost commercial performance and create meaningful engagement with a wider repeat audience. The opportunities to immerse yourself in organic seasonal marketing campaigns around localized exhibitions and pop stores to vast music festivals and industry-leading shows should not be overlooked. Selecting the right keywords for...

11 Digital Marketing Vanity Metrics to Know and Avoid

We all believe in numbers, especially when they show that our businesses are doing well. However, not all numbers are created equal. Some metrics, often called “vanity metrics,” can give us a false sense of progress and should be avoided. These metrics may look impressive but don’t offer any real value in helping you gauge...

6 Powerful Tips for Digital Marketing on a Small Budget

People often think of expensive campaigns and strategies when they think of digital marketing. Well, it might surprise you that there are ways to do digital marketing on a small budget. All it takes is a little bit of creativity and innovation. Not all businesses have massive marketing budgets like Coca-Cola or McDonald’s. Most businesses...