As a business owner, you likely rely on data to decide where to focus your marketing efforts. This data comes from a variety of sources, including SEO reporting. However, it’s important to be aware that marketing bias can creep into even the most well-intentioned SEO reports. What Is Marketing Bias in SEO reporting? Marketing bias...
The SEO industry is growing day by day, and with that, the competition in the market is also increasing. The importance of online visibility and organic traffic is now understood by all businesses, whether they are small or big. This has given a major boost to white-label SEO companies. According to a recent study, the...
The white-label SEO industry is growing day by day. And with this growth, competition between resellers is also increasing. If you are planning to start your own SEO agency or are already running one, you must have considered two of the most popular white-label SEO platforms, Vendasta and SEO Vendor. Both platforms offer a wide...
Most businesses understand the importance of link-building as part of an effective SEO strategy. But many don’t realize that the words you choose for your links, aka “anchor text,” is just as important as the links themselves. The ratio of anchored versus unanchored text links (often called “naked” links) is a critical ranking factor for...
Search engine optimization (SEO) has become insanely competitive. The bar is raised every day as new businesses enter the digital landscape and try to one-up the competition. To stay ahead of the curve, you need to keep up with the latest SEO trends and use them to your advantage. According to Moz, “44% of all...
The demand for content is ever-growing as digital marketing and online exposure continue to increase. In the effort to have enough content, many businesses cut corners by implementing strategies that lack quality. This, in turn, damages the brand image and inhibits customer engagement. There is often tension when businesses must decide if content writing should...
We all believe in numbers, especially when they show that our businesses are doing well. However, not all numbers are created equal. Some metrics, often called “vanity metrics,” can give us a false sense of progress and should be avoided. These metrics may look impressive but don’t offer any real value in helping you gauge...
People often think of expensive campaigns and strategies when they think of digital marketing. Well, it might surprise you that there are ways to do digital marketing on a small budget. All it takes is a little bit of creativity and innovation. Not all businesses have massive marketing budgets like Coca-Cola or McDonald’s. Most businesses...
Positive PR and online exposure can do wonders for your website’s SEO. It can help you build credibility, generate organic traffic and introduce new customers to your brand. However, if you don’t have many connections or your brand is still relatively small, you might think getting featured in major publications is out of reach. But...
A website is like a shop window to your business. It needs to be updated and refreshed regularly to ensure that it accurately reflects your organization. Businesses change and evolve over time, so your website must do too. On top of that, there are constant evolutions in web design and technological developments, which means your...
