One of the factors that influence the positioning of any business is the domain authority of the website. When your domain authority gets higher, the better your search engine ranking will be. Therefore, the more chances you will have to appear in the top positions of the SERPs. In today’s article, you will learn: What...
Email marketing is a form of marketing that many companies have settled for, and it seems to be more convenient as well. It all starts by sending a single email to your prospect, hoping to get a response from them, or you might be having a hot opportunity that’s turning cold. The main reason that...
We are in 2021, the age of modern technology and artificial intelligence. Compared to 2018, the marketing industry is currently at an all-time high. And these marketing methodologies and sales tactics are advancing at an exponential rate. And it’s high time people changed their approach towards calling a prospect. This applies to both sales and...
People into businesses know that whether you are selling a product or service, there will always be customers who will love what you’re offering and still say your price is high. With the time uncertainties and shifting demographics on the market affecting the current economic climate, it’s understandable that most people are looking to save...
The two things that every business has in common no matter what service or product they may be selling is 1) They need to make (more) money and 2) They need to reduce expenses. This is true for every business no matter what they sell, who the customer may be, what part of the world...
SEO is a dynamic business that has attracted the attention of many in recent times. This shouldn’t be a surprise anyway. Online businesses are thriving, and everyone wants their products on top of every search page, so it is easy to understand why more people are focusing on SEO. Therefore, if you must be part...
If we could open the minds of website owners, we will find a common question which is; “How do I increase my website traffic?” Lots of website owners have spent time thinking about how they can accomplish this task. What immediately comes to your head is Google and SEO. Why? According to a study by SparkToro, Google...
SEO agencies’ common strategies are to optimize genuine human-made content for end-users or focus on technical shortcuts and generated content for Google optimization. Right from time, Google’s guidelines also have always prioritized human inputs where accurate, reliable, and relevant content is everything. Now that artificial intelligence and machine learning technology have become one of the...
A website owner will make much money and smile at the bank when their page appears on the first page of Google search result (SERP1). There are two ways involved in getting this result: Organically: this requires employing SEO techniques, your site goes up in rankings. It can be expensive when you pay someone to...
Google continues without giving us rest. Thursday, December 3, the search engine announced on Twitter that it was releasing the December 2020 Core Update. A new update of the core of its algorithms that, of course, will affect the volume of organic traffic on websites. This update is like the last ones: confusing and contradictory....
