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Data is the driving force behind a successful digital marketing campaign. Knowing what works, what keywords are performing well, and who is engaging with your content provides you with invaluable insights.
It is said that once your technical, content, and outreach strategies are in place, you should be set for digital marketing success. That being said, you need to maintain the momentum to keep on advancing your website’s SEO and digital marketing. This is where AI comes in; it can empower your team with the right data to help you continue shaping your digital marketing strategy.
Conversion rate optimization services, for example, use AI to gather data about customer behaviors and preferences. This helps businesses to understand their target audience better and optimize the user experience across all channels. Additionally, AI can help you discover new insights from data by using machine learning algorithms to identify patterns.
AI-Powered Marketing Dashboards
Artificial intelligence is being used as the core of many marketing dashboards. It enables marketers to track website performance, user engagement, and social media activity in real time. This provides them with important data that can be used to make decisions more quickly and accurately.
CORE AI, for instance, is a marketing tool that can compare your target keywords and pages against 200+ ranking keywords and other websites. It can also show you how your content is performing and where it stands in comparison to the competition. With this data, you can then adjust your SEO strategies to ensure that you are maximizing the results of your efforts.
Here’s how artificial intelligence can help you track meaningful metrics and make better decisions for your SEO and digital marketing campaigns:
Core KPIs
Businesses need to establish core KPIs to measure the success of their SEO and digital marketing efforts. AI-powered dashboards can provide you with the right metrics such as impressions, clicks, conversions, and more.
With this data, you can understand which channels are driving the most traffic, what content is performing best, and which keywords need to be optimized. AI-powered dashboards also provide insights into trends like seasonal variations in traffic and conversion rates.
Keyword Rankings
One of the most important aspects of SEO and digital marketing is tracking keyword rankings. With the right AI SEO tool, you can get a clear view of how many keywords are ranking in the 1-3, 4-10, 11-20, or in the top 100 of Google. It can also show you which keywords are gaining or losing traction and the estimated traffic cost of these keywords.
In addition, they can also share insights like why certain keywords are seeing the most volume and conversions, as well as which ones need to be targeted more. This information can help you identify new opportunities and optimize your SEO and digital marketing campaigns for better results.
Pages Trending Up or Down
Traditional SEO tools can provide you with data on what pages are performing well and which ones are losing ground. AI-powered dashboards can go one step further by giving you insights into why certain pages are trending up or down.
Are they affected by current events? What keywords are performing well for them and why? Are there any new content ideas or link-building opportunities that can be explored? These are all questions that can be answered with AI-powered dashboards.
Striking Distance Keywords
Striking distance keywords are those that are ranked in the top 20 of SERPs. These keywords are highly competitive and require an in-depth SEO strategy to rank higher. AI SEO tools can give you a clear view of which keywords are in the top 20 and what can be done to improve their rankings.
AI SEO tools can also offer insights on how to link both internally and externally to these pages, as well as the best on-page SEO tactics to push those keywords higher in the SERPs.
Content Optimizations
This is one of the basic applications of AI in SEO and digital marketing. AI can show you what content is trending up or down, which pages are affected by algorithm updates, and what type of content is performing best.
It can also help you find semantic keywords related to the target keyword and suggest content ideas based on those keywords. They can scrape the web for related content providing you with a comprehensive list of topics that you can use to enhance your content.
Audience Segmentation
Audience segmentation is a key component of any successful SEO and digital marketing strategy. With AI-powered dashboards, you can access detailed reports about your target audience and narrow them down to the most profitable and effective segments.
These reports can provide data on demographics, interests, and other metrics that can be used to tailor content and create targeted campaigns for each audience segment. This will help you reach the right people with the right message.
Consumer Attributes
AI SEO tools can also offer insights into the behavior of consumers. This includes their preferences, purchasing habits, and browsing patterns. With this data, you can create more personalized marketing campaigns and tailor content to the needs of your target audience.
AI tools can also provide detailed reports on customer sentiment, which can help you understand how people feel about your brand and products. This will give you a better view of which aspects to improve and what changes need to be made.
These are just some of the possibilities with AI-powered marketing dashboards. They can provide detailed insights into your SEO and digital marketing campaigns, helping you make informed decisions and optimize your efforts for better results.
Optimization Experiments
Marketing is about making decisions, testing them, and then seeing the results. Making these optimizations manually and waiting for the results can take a lot of time and effort.
With AI at your aid, you can easily process data and develop hypotheses to be tested. AI-powered tools can provide detailed insights on which changes need to be made to optimize your SEO and digital marketing campaigns.
Some of the ways you can deploy AI for optimization experiments include:
- Make recommendations like adding semantically related content, internal links, or external links.
- Test different page titles and descriptions to see which one yields the best performance.
- Analyze data to identify content ideas, link opportunities, and audience segments.
- Test different ad formats, images, or CTAs to maximize conversion rates.
For instance, every time you add a new page or modify existing content, you can create an annotation to determine if the changes made resulted in better performance. This way, AI can help you continuously improve your SEO and digital marketing efforts.
These tools can also save valuable time and resources that can be used to focus on more important tasks by automating time-consuming processes.
Conversion Rate Optimization (CRO)
Many businesses have tons of traffic coming to their sites but still, they fail to convert these visitors into customers. They often get stuck with typical A/B testing and optimization processes that can be quite tedious and time-consuming.
However, that’s where AI can help. It can provide detailed insights on which pages are the least effective and identify areas for improvement.
For example, AI can help you track user behavior on your site, analyze data, and suggest ways to improve the user experience. This includes optimizing page speed, call-to-action placement, and page layouts.
In advertising, AI can help optimize ads and identify which targeting options are most effective. It can also track user behavior on your site to improve the targeting of existing campaigns and create new campaigns based on user data.
All of these are important steps to improving your conversion rate and turning more visitors into customers.
Monitor Trends
Google is continuously making changes to its algorithms. Keeping up with these changes is essential to ensure that your SEO strategies are compliant with Google’s best practices. Moreover, generating actionable insights from these updates and how they affect your website and campaigns is vital to staying ahead of the competition.
In addition to search engine algorithm updates, there are also trends in user behavior and preferences that should be monitored. AI-powered tools can provide detailed insights into these trends, helping you stay up-to-date to make informed decisions.
Some of the trends to look out for include:
Voice And Question-Based Queries
Smart devices are becoming increasingly popular, and they’re here to stay. In the US alone, 57.4 million households are actively using smart home devices in 2022. Optimizing for these voice and question-based queries is essential to ensure that your content is discoverable on these platforms.
High-Quality Useful Content
Building topical authority and a strong backlink profile is going to be the key to ranking in 2023. Producing high-quality content that is well-researched, factual, and useful for readers will help your website stay relevant and visible in organic search.
Entity Based Optimization
Google is getting increasingly better at understanding the context and meaning of pages, not just single keywords. Optimizing for entities rather than individual keywords will become increasingly important for SEO in the coming years.
We are seeing an emphasis on building pages around topics and including variants of the topic. That means optimizing for entities, synonyms, and related concepts.
User Engagement Signals
User engagement signals will become increasingly important for SEO in 2023. Google is emphasizing the importance of user experience and engagement on the pages they serve in search results.
Analytics tools like Google Analytics can provide valuable insights into user behavior, such as how long a user stays on a page, the time to interact, and the bounce rate. Google’s Core Web Vitals are also great indicators of page performance and user experience.
Strong Link Profile
For people who were saying that link building is dead, that’s not true. With businesses focusing on building topical authority in 2023, a strong link profile will be essential for success.
Link building is about more than just getting backlinks; it’s also about building relationships. Building a strong network of websites and influencers to link back to your content is essential for long-term success.
These are just some of the trends that are going to shape the future of SEO in 2023 and beyond. With artificial intelligence and machine learning, keeping up with all of these trends is going to become easier than ever.
By using AI-powered tools, you can monitor trends and quickly adjust your SEO and digital marketing strategies to stay ahead of the competition. With the right keywords, content, and link-building strategy, you can get your website to the top of search engine rankings and drive more traffic to your website.
These are just some of the ways that AI-powered tools can help you build a successful SEO and digital marketing strategy in 2023 and beyond. If you’re looking to stay ahead of the competition, invest in AI-powered tools and optimize your website for the trends that are going to shape the future of SEO.
