Google’s spam team doesn’t leave SEO professionals with too many options when it comes to building links. The only method endorsed by Google is naturally attracting them, so the challenge for SEOs is figuring out how to create linkable assets that will increase the probability of people in the industry linking to them.
Search marketers can create linkable assets to boost the number of niche links their website receives. However, while creating these assets, it is important to take audience engagement into consideration. If the content isn’t engaging, then the chances of people linking back to it are slim.
This is where leveraging AI can be incredibly beneficial. With the help of natural language processing (NLP) and machine learning, SEOs can create content that is tailored to the audience they are targeting.
SEOs can create content that covers not only angles that haven’t been written about before but also content that is the highest-quality version of its type on the internet. AI can be used to create unique visuals and data that can be used to boost the engagement of the content further.
Create Linkable Assets With AI
Unlike the traditional approach of generating linkable assets, using AI can help SEOs create content that is tailored to their audience’s needs. With the help of NLP, SEOs can identify the topics, themes, and trends that their audience is interested in. This data can then be used to create content that covers these topics, themes, and trends.
In terms of visuals, AI can be used to create custom graphics that are tailored to the content being presented. For example, AI can be used to create images that match the tone and message of the content.
Here’s a step-by-step guide to leveraging AI to create linkable assets and build niche links:
1. Identify the Niche
Before creating any content, you need to identify the niche you’re targeting. Define the topics and themes that are relevant to your audience and create a list of keywords related to these topics.
There are many platforms and tools available that can help you identify your niche. For example, Google Trends and Answer the Public are great tools for finding relevant topics in any industry.
But these tools only provide basic insights. For more comprehensive data, you can use AI-powered platforms and tools that have access to large datasets. These platforms can use machine learning and natural language processing to identify trends in any industry or topic.
Not only will this help you identify the right niche, but also uncover hidden opportunities that can be explored.
Let’s say you’re targeting the travel industry for link building and content promotion. Using AI-powered tools, you can scroll through large datasets to identify travel-related topics and trends that your audience is interested in. These tools can also provide insights about the topics that are being covered on the internet and which angles haven’t been explored yet.
You can also use AI SEO tools to monitor and analyze the search engine rankings of your competitors. This will help you understand what strategies they’re using to rank higher and uncover potential link building opportunities.
Predictive search can also be used to identify the keywords that your audience is likely to use for searches. You can then use those keywords to create content that is tailored to your audience’s needs. Related queries and topics are a good start for creating content that is relevant and helpful to your audience.
2. Create the Content
Once you’ve identified the niche you’re targeting, it’s time to create content that resonates with your audience. Use the data you gathered to create content that covers specific topics and angles.
AI-powered tools can help by suggesting relevant keywords, topics, and angles that can be explored. They can also provide data-driven insights on the types of content that are likely to perform well in SERPs (Search Engine Results Pages).
Top Linkable Content Types:
Use the insights gathered to identify the most appropriate linkable asset types:
- Explainer and how-to videos: Explainer and how-to videos are a great way to showcase your expertise on a particular topic. These types of visuals can help you explain complex topics in a simple and engaging way. AI-powered tools like Autopilot and Synthesia can help you create animated explainer videos in no time.
- Infographics: Infographics are another effective type of visual that can be used to illustrate complex topics or processes. You can use AI-powered tools like Visme and Venngage to create custom infographics that are tailored to your content.
- Blog posts explaining concepts: Blog posts are a great way to explain and discuss concepts in detail. AI-powered tools like Buzzsumo and SEMrush can help you identify topics and angles that will be interesting to your audience.
- Calculators and widgets: Calculators and widgets are great tools for solving problems and showing expertise. AI-powered platforms such as Botolo and High Temperature can help you create custom calculators and widgets in no time.
- FAQs: FAQs are a great way to provide your audience with the answers they need quickly. AI-powered platforms such as Question Pro and AnswerGarden can help you create custom FAQs in no time.
- And more: There are many other types of content that can be created using AI-powered tools, such as maps, quizzes, and polls.
3. Submit Your Content
This is probably the most important step in the process. You need to make sure your content is seen by the right people who can share, link to, and engage with your content.
Researching and targeting the right sites, communities, and influencers is key. This is where artificial intelligence and machine learning can come in handy. AI-powered tools can help you identify the right sites to target, as well as influencers and communities who could be interested in your content.
You can also use AI-powered tools to automate outreach activities and make sure you’re able to connect with the right people quickly. AI bots can help you identify potential prospects, personalize emails and track the progress of your campaigns.
With AI-powered tools, you can significantly improve the chances of getting your content seen by your target audience and, ultimately, getting more links.
4. Monitor Your Progress
Once you’ve created and submitted your content, it’s important to monitor its performance. Use tools like Google Analytics and Buzzsumo to track the engagement, reach, and performance of your content. This will help you identify areas for improvement and ensure your content is reaching its full potential.
AI-powered tools can also be used to monitor your content’s performance. AI bots can help you track your content’s progress and flag any areas where it’s not performing as well as expected.
By monitoring the performance of your content, you can make sure it’s always reaching its full potential and that you’re getting the most out of every link building effort.
5. Measure Your Results
Finally, you need to measure your results. It’s important to track the number of links you’re getting, as well as the quality and impact of those links. AI-powered tools can help you measure the success of your content and identify areas for improvement.
These tools can also help you measure the impact of your link building efforts, such as how many visitors you’re getting from new links, how many shares each piece of content is getting, and what keywords are being associated with your content.
By measuring the success of your link building efforts, you can ensure that your content is reaching its full potential and make sure you’re getting the most out of every link building effort.
Link building is an important part of any SEO strategy. With search engines getting smarter, it’s important to use AI-powered tools to create, submit and monitor your content. Having AI-powered tools at your disposal will help you get the most out of your link building efforts and ensure your content is reaching its full potential.